Skip to content
Search
AI Powered
Latest Stories

Halewood introduces PMPs to J.J Whitley spirits range

Halewood Wines & Spirits has added new price marked packs (PMPs) to its artisanal J.J Whitley white spirits range.

The new J.J Whitley 70cl PMPs feature a £15.99 price point across a range of seven flavoured vodkas and gins, aiming to drive growth in the convenience channel. A £13.99 PMP will feature on the J.J Whitley 70cl Artisanal Vodka.


Halewood said impulse sales of the range performed strongly in 2019, with J.J Whitley Pink Cherry Gin and Raspberry Vodka variants proving best-sellers among consumers demanding pink gins and flavoured spirits.

“Consumers want to be more adventurous with their at-home cocktails and to be able to offer a variety of flavours when entertaining. However, many want this without loads of mixing hassle and expense. The J.J Whitley PMPs and exciting range of on-trend flavours enables convenience stores to meet this demand,” said James Stocker, marketing director at Halewood.

“From the intricate design of the labelling to the embossed glass detail, the J.J Whitley bottles stand-out on shelf to help convenience shoppers easily find an artisanal spirit. Combining this with the PMPs will further boost the range’s appeal and drive purchasing among shoppers who want great flavours at great prices.”

The £15.99 PMPs include Pink Cherry Gin, Strawberry Gin, Violet Gin, Blood Orange Gin, Raspberry Vodka, Rhubarb Vodka and Vanilla Vodka. All of the PMP spirits in the range are 38% ABV.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less