Skip to content
Search
AI Powered
Latest Stories

Halewood moves production of Whitley Neill gin to London distillery

Halewood moves production of Whitley Neill gin to London distillery
Whitley Neill gin botanicals at the City of London Distillery

Halewood Artisanal Spirits said it has moved the production of its best-selling Whitley Neill gin to its City of London Distillery in the heart of the capital.

The firm said the move will boost the premium gin brand’s credentials as a true London Dry Gin.


“Over the past couple of years we have been dedicated to growing our distilleries, enabling us to produce the best possible range of quality, artisanal spirits with provenance,” commented James Stocker, marketing director.

“Our City of London distillery is steeped in history, and is well renowned for its gin distilling credentials, having won numerous industry accolades since opening in 2012. It makes perfect sense for Whitley Neill to be distilled in the heart of London at our multi award winning City of London Distillery”.

Halewood stressed that the production process will continue to incorporate the gin’s nine distinctive botanicals including Baobab and Cape Gooseberries, with distillation taking place in smaller, hand-crafted batches to boost the brand’s artisanal credentials.

“Moving production to the City of London distillery is a hugely exciting next step for us, and the start of an exciting new chapter in the brand’s history,” commented Johnny Neill, creator of Whitley Neill gin.

“Not only will the move enable the continued development of our premium, hand crafted gin offer, but will also reinforce Whitley Neill’s position as a true London Dry Gin, and one of the only gin brands distilled within the Square Mile in London, which is of course an excellent accolade to have”.

The move follows the launch of the brand’s largest ever global ATL campaign in the run up to Christmas, with advertising also ramping up again ahead of the Easter period, which will see a £1 million investment in OOH and print space.

Production of Whitley Neill London Dry Gin at the City of London Distillery has already started, with the London-made gin rolling out across the market now.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less