Hancocks goes big on American confectionery

Confectionery wholesaler Hancocks is bringing the very best and most innovative American candy to the UK.

Over the last 12 months the company has seen a big increase in demand for its range of American confectionery, fuelled by independent retailers and online sellers looking for new brands and exciting flavours and flavour combinations to offer customers.

Hancocks now stocks the widest range of American brands in the UK including many that are exclusive to the wholesaler including Nerds, SweeTarts, Warhead, Mike & Ike, Cookie Dough and Laffy Taffy.

Other brands stocked include Hershey’s, Reese’s. Faygo, Jolly Rancher, Jelly Belly, Airheads and Sour Punch with brand new launches from RedVines, Sour Punch and Tootsie Roll coming soon.

All American ranges, including sweets, candy and chocolate, drinks and snacks, are compliant with UK food legislation and products are screened and verified by Hancocks’ own in-house technical experts.

Hershey’s is one of the best-known American confectionery brands and one of the bestsellers at Hancocks. Its delicious chocolate products include the classic Hershey’s Milk Chocolate bar and the more recent candy additions, Hershey’s Twizzlers Watermelon Pull & Peel Candy Bag.

Pez dispensers and candy are a popular choice among younger sweet lovers. The small, rectangular candies are unchanged since they were first created in 1927 and come in flavours including fruit, sour and fizzy mixes.

Warheads are a new addition to Hancocks’ range of American confectionery with the extreme flavours being a popular choice. The sour flavours come in Worms, Jelly Beans, Chewy Cubes, Hard Candy, Twists and Ooze Chewz.

As well as the delicious candy, Hancocks also offers a range for the ice cream and milkshake retailers with American inspired toppings. They include Hershey’s Chocolate Flavour Syrup, Oreo Cookie Crumbs and Maxons Cream Soda Flavoured Sherbet which all make perfect toppings.

“Over the last 12 months we’ve seen a notable increase in demand for American confectionery. We have been stocking brands from the US for over 20 years and over the last 12 months have seen a big increase in demand," said Chris Smith, Marketing Communications Manager at Hancocks.

“American confectionery will play an important role in the business over the coming years with our buyers constantly looking for new and exciting ranges they can bring to the UK. We have regular deals running, our next one will be from 27th June to 16th July to encourage retailers to stock up for Independence Day on the 4th July."