Hancocks launches new Knockout Novelty Deal

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

With this deal, the more you buy, the more you save, giving retailers the opportunity to increase their purchase quantities whilst making big savings. For example, retailers purchasing 10 cases will save £5, 15 cases will save £7.50, and 20 cases £10.

Novelty is an important category for independent retailers to stock as it appeals to younger customers and helps drive sales through impulse purchases.

Retro novelty products such aspopping candy or sherbet lollipops are also great for attracting nostalgia buyers who want to revisit their childhood favourites.

Hancocks is the industry leader in the novelty confectionery category, stocking a vast variety of exciting formats and flavours, from flashing lollipops and fast food-themed candy to sour gels and toy-shaped treats.

Whilst classic sweets continue to remain popular, kids are always seeking out novelty treats that are more exciting and have a play element to them.

It’s important for retailers to keep refreshing their novelty ranges with NPD lines like the new Crazy Candy Factory Paint Dripz - an all blue variation of the best-selling Paint Splash range.

Best-selling bulk candy deals for retailers

It’s worth considering re-stocking around every six months to stay up to date with new novelty ranges and ensure that every time a customer looks at the shelf, it feels as though they’ve spotted something new.

Novelty products are great impulse options because they provide great value for young customers who want to use their pocket money to treat themselves. The RRPs for the products included in the novelty deal vary from 30p up to £1.49, so there is something to suit every customer.

The Knockout Novelty Deal is live from 17 February and will be an ongoing offer available on the Hancocks website and in all of the Hancocks stores across the country.

Some of the best-selling products from the Kidsmania range include Sour Flush, Whacky Monkey and Flip Phone lollipops, as well as mini cola-flavoured dextrose candy Pooplets and the Quick Blast sour spray.

Popular novelty products from Crazy Candy Factory include Jelly Bean and Mini Gum Ball Machine, Gummy Noodles and Edible Money.

Sweet Bandit stocks customer favourites such as the Wicked Dipper candy ring lollipop with sherbet dip, Ooze Tube candy syrup and Soda Razzle fizzy candy sweets.

“We’re extremely excited to welcome retailers to make the most of the Knockout Novelty Deal in our stores or online, in order to drive sales and get maximum return on investment," said Kathryn Hague, the Head of Marketing at Hancocks.

“This is a deal you can’t miss, with super savings starting from purchasing just ten cases of novelty confectionery from the popular Crazy Candy Factory, Kidsmania or Sweet Bandit ranges.

“At Hancocks, we take great pride in being the industry leader when it comes to novelty confectionery, and we’re dedicated to continuing expanding those ranges and launching NPD products to keep our novelty category fresh and interesting.

“The Knockout Deal is perfect for retailers who want to keep adding new and exciting products to their novelty displays to make them stand out and attract new customers.”