Confectionery wholesaler Hancocks has a new manager at its Manchester store.
Nick Edwards has taken over at the helm of the store in Gorton, overseeingten staff and working closely with existing and new customers.
Under his leadership, Nick and his team of confectionery experts will be building and working closely with the customer base.
They’ll be showcasing new products which arrive in store every week and will be running trade events with amazing offers for customers and samples of new confectionery to try.
Nick, who’s from Wigan, joined the business from Tesco where he worked as store manager across Manchester, Lancashire and Merseyside.
Since joining the team at Hancocks he’s already seeing the influence social media, in particular, TikTok is having on what retailers are purchasing.
Popular choices to stay up to date with social media trends include sour sweets like Zed Candy Souracha Super Sour Candy Sauce, pick n mix for making candy salads, also Warheads popping candy and teen-focused Sweet Vibes for the unique flavour mash-ups.
Sweet toothed Nick is enjoying tasting all the new samples coming into the store. His favourite sweet is a Tongue Painter, both for the taste and texture of the popular novelty confectionery.
Manchester store manager, Nick Edwards, said: “Working at Hancocks is a dream come true - who wouldn’t want to work in a giant sweetshop?
“The role is very hands-on which I enjoy. Every day I’m getting the opportunity to meet customers from all different industries. We work closely with sweets shops, convenience stores, market traders, seasonal events and ecom sellers.
“All businesses are facing challenges at the moment with rising costs. We’re very conscious that retailers don’t have as much money to spend and their customers are on tighter budgets.
“We’re working hard to offer our customers great value in the North West, as are the rest of the Hancocks depots across the UK, by running and sharing strong offers across popular confectionery lines to help their money go further.
“We have offers on big brand confectionery, snacks and drinks. We also have excellent deals for customers on novelty confectionery items with our Knockout Novelty Deal and our Kingsway Pick n Mix Multi-buy offer. These deals mean lots of savings for customers.”
Hancocks CEO Jonathan Summerley said: “We’re delighted to welcome Nick to the biggest confectionery wholesaler in the North at our Hancocks depot in Manchester. The North West is a great region to do business in and Nick has lots of good managerial experience working in Lancashire, Manchester and Merseyside.
“We’re looking forward to seeing the store continue to grow and serve existing and new customers from across the region.”
