Hancocks offers Pick N Mix Station package deal for retailers

Leading confectionery wholesaler Hancocks is offering retailers a chance to make the most of their exclusive Pick N Mix Station Deal.

The unique deal includes the brand new Pick N Mix Station stand, 20 bags of Kingsway pick and mix sweets, plus all accessories.

The Pick N Mix Station package deal provides retailers with everything they need to create their own pick and mix stands in stores, at £849.

Retailers can stock the stands with delicious pick and mix sweets from Kingsway, a sweetie brand that’s been trusted and loved by shoppers for more than six decades.

With a range of over 200 products, including vegetarian, vegan, gluten-free and halal options, Kingsway offers the biggest and most diverse pick and mix range in the UK.

Best-selling lines from Kingsway’s wide selection of pick and mix include Strawberry Bon Bons, Watermelon Slices, Sour Dummies, Tongue Painters, Fizzy Bubblegum Bottles and Giant Strawberries.

The vegan and vegetarian lines include customer favourites such as Peach Rings, Fizzy Cola Bottles, Sour Bears, Cherry Fish, Fizzy Dracula Teeth, Mini Eggs and Raspberry Liquorice Slices.

When stocking up their Pick N Mix stations, retailers can take advantage of the Kingsway Multibuy Offer. This offer provides a discount of 20p per bag for purchases of 10 or more bags, and a discount of 50p per bag for purchases of 20 or more bags.

With the average Kingsway customer buying 40 bags per week, the new deal could save them up to £1,000 a year.

The Pick N Mix Station package deal is available in Hancocks stores, the Kingsway Multibuy Offer is available online and in stores.

For most effective merchandising, Hancocks advised retailers to place Pick N Mix Stations in a high-traffic area in the store, for example near the entrance or tills, or next to other sweets and snacks.

It’s also important to fill the display with a variety of sweets, offering plenty of choices for all kinds of sweet lovers and regularly rotating the offerings to keep shoppers interested.

“We’re very excited to launch our Pick N Mix Station Deal and we’re inviting retailers to come and make the most of it in our Hancocks stores nationwide,” Kathryn Hague, head of marketing at Hancocks, said.

“This exclusive deal is perfect for retailers who wish to tap into the growing pick and mix trend and set up a sweetie stand in their stores, or for those who already sell pick and mix but want to freshen up their display.

“The deal includes everything you’d need to create your own pick and mix station, including the colourful and eye-catching stand, 20 bags of delicious Kingsway sweets and all accessories including the scoops, bags, cups and lids.

“Additionally, we’re offering big discounts for retailers through our Kingsway Multibuy Offer, with super sweet savings starting from buying only 10 Kingsway products.

“Offering pick and mix in your store is a great way to drive sales and attract new customers as it creates a theatre and a more personalised experience, allowing shoppers to have complete control over the selection of sweets they wish to include in their mix.”