Hancocks, the UKs leading confectionery wholesaler, has announced its first in-store and online Sweetest Day event for 2025.
The events, which have been running for three years, offer depot and online customers outstanding one day deals and a chance to find out about the newest product launches.
The first event for 2025 will be taking place on March 6 from 8am to 8pm at all the 14 depots dotted across the UK, with deals available both in-store and online.
Sponsored by Nestle, the one day extravaganza will include incredible deals on big name brands including Haribo, Swizzels and Cadbury.
Independent and convenience retailers looking to stock up on Haribo can make savings of £2.30 on popular PMP bags. They’ll also receive a free stand if they buy 18 cases of £1.25 PMP products.
Retailers stocking Kingsway Pick and Mix can take advantage of a great double deal. Buying 10+ bags will give a saving of 40p per bag. Doubling that to 20+ bags will equal a saving of £1 per bag.
There are big deals to be had on Hancocks’ popular novelty confectionery, with £2 off a number of Crazy Candy Factory lines.
Other major brands with good deals for retailers include Chewits, Toxic Waste, Chupa Chups, Pez, Candy Realms and Warheads.
In selected stores, customers will have the opportunity to meet brand representatives from Haribo, Perfetti, Swizzels and more.
There will also be the chance to sample recently launched products including Sweet Vibes Mallow Dunkz and the new Bonds Trail Mix which comes in three tasty flavour combinations.
Stores will be open from 8am to 8pm with offers, giveaways, samples and the chance to find out more about current and new and exciting confectionery products. The same deals with run during the same period on the website.
Kathryn Hague, Head of Marketing at Hancocks said, “Our Sweetest Day events are a big hit with customers who are able to take advantage of some great deals, sample some exciting new products and speak to brand representatives.
“This is our first Sweetest Day event of the year and we’re encouraging customers to get down to the store and take advantage of everything we’re offering. There will be four more events throughout the year.
“As well as stocking up on product, it’s also a chance to find out about new launches and try them, pick up tips on merchandising to maximise sales and see the breadth of the offering here at Hancocks.
“The deals are truly too good to be missed, across a range of pick and mix, novelty and impulse must-haves so we’re hoping to see lots of familiar and new faces to take advantage of everything we’re offering.”
Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.
Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and is part of the World of Sweets group.
