Hancocks unveils 2025 Valentine’s Day launches

Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Retailers are being told of the must-stock sweets in order to make the most of the romantic season.

The range includes Valentine’s gifting options, novelty lines and impulse products perfect for driving Valentine’s Day confectionery sales.

Hancocks said themed pick n mix sweets are expected to be popular ahead of the holiday, with the wholesaler stocking an excellent variety of heart-shaped treats that retailers can add to their in-store displays.

The Valentine’s pick n mix selection includes a range of delicious sweets, including Kingsway Gummy Hearts, Barratt Jelly Love Hearts, Vidal Triple Hearts and Kingsway Mallow Hearts.

Just in time for Valentine’s Day, Hancocks have added to their Bonds Pun Box range. New to the gifting range include the I Love You Berry Much and You’re One In a Melon pun boxes.

The Bonds Candy Cups are one of the most popular lines from the brand and their dessert-inspired pick-n-mix cups are perfect for gifting.

The Berry Mess Mix Candy Cup 360g RRP £3.50 includes a delicious assortment of fruit flavour jelly sweets, candy-topped white chocolate candies and marshmallows.

Also available from the range of Candy Cups are the Sweet Vibes Freakshake Cups in three tasty flavours - Banana, Strawberry and Choc-a-Lot, RRP £3.50.

Each cup is packed to the brim with delicious sweets in a convenient, hygienic and recyclable cup format that is easy to merchandise in store, making them perfect for gifting seasons.

Premium gifting is also a must-stock in the lead up to Valentine’s Day. Anthon Berg offers a range of premium gifting options, giving a range of choice to shoppers.

The iconic Chocolate Liqueurs are bottle-shaped dark chocolates filled with famous spirit brands from across the globe. Recently, Anthon Berg have worked with expert mixologists to develop delicious cocktail recipes including Cosmopolitan, Mojito, Espresso Martini, Vodka Mule, Pina Colada and Lemon Drop.

The newest addition to the Anthon Berg range is the Anthon Berg Baileys Treats box. They’re delicious milk chocolates filled with cream liqueur flavoured marzipan.They come with 7 individually wrapped chocolates in a 175g beautifully designed dual-branded gift box.

A top seller year on year from the Hancocks range are the Chocolate Flavour Candy Roses, a novelty favourite which can be merchandised for Valentine’s and Galentine’s events.

“We’re happy to offer retailers a chance to provide their customers with a wide selection of delicious Valentine’s Day treats,” Kathryn Hague, Head of Marketing at Hancocks, said.

“Valentine’s Day offers an excellent opportunity to drive confectionery sales. Shoppers love looking for themed treats when it comes to new seasons, and now Valentine’s Day is celebrated by more people as people also enjoy ‘Galentine’s Day’ events with friends.

“Confectionery is still seen as an affordable gifting option, so we’re expecting to see a lot of people treating their loved ones with delicious sweets and chocolates during this year's romantic holiday.

“Valentine’s Day is the perfect occasion to drive sales and encourage gifting by stocking plenty of seasonal gifting lines.

“To maximise sales, we advise retailers to create eye-catching Valentine’s displays and position them at the end of the aisles for optimal visibility.”