Leading confectionery wholesaler Hancocks has unveiled its range of festive treats for Christmas, encouraging retailers to expand their range with some of their exciting new product launches.
Brand new candy cups, share bags and novelty lines are great gifting options for loved ones or as a centrepiece for sweet tables at Christmas parties.
Bonds sharing range is popular among customers every year around the festive season, as they make great pre-packaged gifting options.
New for this year is the Bonds Winter Wonderland Candy Cup, filled to the brim with blackcurrant jelly sweets, sugar coated raspberry and vanilla sweets, white chocolate snowflake treats and marshmallows in candy cane flavours.
Other festive themed cups from Bonds include Festive Mix, Fizzy Trees and Reindeer Faces which are sure to brighten up any shelves.
Bonds have also expanded their seasonal share bags for this Christmas, with brand new bonds Jelly Stars Bag, RRP £1.25.
Other share bags available in the range are Snowmen Marshmallows and Reindeer Gummies.
Retailers are also being encouraged to maximise seasonal sales by stocking up on novelty product lines.
These eye-catching treats are popular among customers when merchandised as stocking fillers or last minute Christmas gifting options.
The most popular novelty Christmas lines from Hancocks include treats from the new Candy Realms range, Festive Mallow Pops, Snow Globes, Festive Gummy Pops and Festive Flash Pops.
The Candy Realms Merry Mix Candy Cup is brand new and sure to be in demand among customers this festive season.
“Christmas is such an important time of the year in our category, which is why we make sure to stock as many customer favourites as possible,” Kathyrn Hague, head of marketing at Hancocks, said.
“Stocking the classics alongside new, innovative seasonal lines is the best way for retailers and small independent stores to maximise sales this Christmas and keep their customers happy.
“Our range of novelty lines is getting more and more innovative each year, with our Candy Realms range sure to turn heads in stories across the country.
“Novelty lines are becoming more and more important for retailers, with new and exciting products grabbing the attention of customers and helping to drive sales.”
Hancocks has 14 nationwide cash and carry stores and an online channel. Customers can shop online 24/7 with delivery to the door or click and collect options.
