Hancocks unveils Easter 2024 range

Confectionery wholesaler Hancocks has urged retailers to stock up on these Easter products ahead of the seasonal event in order to meet demand and maximise sales.

Hancocks highlighted the opportunity for retailers to merchandise alternatives to the classic chocolate Easter eggs, allowing customers the variety they require. The wholesaler has a huge range of themed pick and mix that would offer a great alternative to the classic Easter chocolate.

Seasonal pick and mix top sellers from Kingsway include Happy Flowers, Rabbit Heads and Bunnies. Kingsway Gummy Hearts and Giant Fried Eggs are also favourites among customers ahead of Easter.

Other Easter themed pick and mix best sellers are Mallow Ducks, Mallow Butterflies, Glisten Mini Eggs, Kingsway New Mixture Mini Eggs, Bunny and Chick Mallows.

Also available from the pick and mix range are vegan confectionery favourites from BUBs, including BUBs Egg Skulls.

For 2024, the UKs leading distributor, importer and wholesaler have extended their range of impulse and novelty options.

Bonds share bags are given an Easter makeover for the season, with Duckling Marshmallows and Bunny Faces bags available to retailers.

Candy Realms offer novelty treats which are sure to draw attention in stores, including Little Forest Friend Mallows and Spring Jelly Pops.

Back for 2024 is the best selling Crazy Candy Factory Dancing Duck, popular among younger customers.

PEZ has four themed characters for customers to collect this Easter which are a bunny, duck, sheep and Easter egg. Ensure these are displayed in a prominent location to catch the attention of all customers during the Easter season.

“Easter is the perfect opportunity for many of us to indulge in our favourite treats, while spending all important time with loved ones,” Kathyrn Hague, head of marketing at Hancocks, said.

“it’s important to ensure you have a range of products so that you can cater to all of your customers needs - try to have gifting and sharing options as well as fun novelty products for children and classic pick n mix options.

“Our super exciting range from Hancocks allows customers to do just that! Retailers are able to offer a variety of gummy, chocolate and marshmallow pick & mix lines alongside other classic Easter treats.

“Providing lots of options and varieties increases customer satisfaction, especially when it comes to confectionery! There really is something for everyone in our 2024 Easter range.”