Leading confectionery wholesaler Hancocks has unveiled its seasonal confectionery range ahead of Halloween, with brand new spookily good treats joining some of last year’s top selling pick and mix, candy cups and novelty favourites.
The new range includes lines from exciting children’s brand Candy Realms, an affordable brand created to target imaginations and stand out in stores.
The Petrifying Pumpkins Candy Cup, 230g, is a pre-packaged and portioned cup filled to the brim with pumpkin mallows and jelly pumpkins, RRP £1.99.
Candy Cups are a great addition to seasonal ranges, as they can be merchandised as gifts or self-eat options.
Novelty and impulse confectionery lines experience a sales growth over seasonal periods each year, so stocking up ahead of the season is the best way to maximise sales.
Also new to the Candy Realms range this Halloween is the Candy Realms Mallow Stacker, strawberry-flavoured marshmallow pop in the shape or classic Halloween characters, a pumpkin, ghost monster and a bat.
Crazy Candy Factory’s Zombie Brain, a strawberry gummy brain in candy red liquid, is due to be a showstopper in stores.
The fun and fearsome treat stands out on shelves with its shock factor and will make an impact when stocked near till points or on aisle ends.
Last year’s best sellers that are making a return to the spooky offering include the Crazy Candy Factory Bone Breaker and Candy Realms Pumpkin Light Up Pops, Skull Mallow Pops and Spooky Candy Tubes.
Spooky themed pick and mix lines, including Marshmallow Pumpkins, Kingsway Gummy Pumpkins, Kingsway Gummy Bones, Hannah’s Skull Crushers and Kingsway Jelly Filled Skulls.
“We are so excited to share our new Halloween range with retailers and customers. This year, we know customers are going to be looking to go all out on Halloween lines for friends and family,” Kathryn Hague, head of marketing at Hancocks, said.
“Novelty and self-eat confectionery lines can be used as the centrepiece for Halloween snack tables, as party favours or fun offerings for trick or treaters.
“Retailers are bringing out their Halloween displays earlier and earlier each year, some even rolling out their Halloween ranges in late summer.
“In order to keep up with the competition, you should at least be fully stocked for the busy season by September. Because there is a significant uplift in Halloween sales in the final week of October, retailers need to make sure that their stock lasts until the end of the month in order to fully capitalise on the season.”
