Hancocks unveils new Kingsway lines

Retailers looking to expand their pick and mix range are being encouraged to stock up on new Kingsway favourites.

The British brand has the UK’s biggest range of pick and mix confectionery, stocked by Hancocks in its depots across the country and online.

The Kingsway range has been a popular choice for Hancocks customers since it was first launched over 60 years ago and now offers an ever-growing range of tasty pick and mix.

The brands new pick and mix lines join around 200 other bulk bags for customers to choose from across the range, with Kingsway selling over two million bags of confectionery every year.

An exciting new addition to the range is the Kingsway Pint Pots, with a unique beer flavour and a new recipe.

The non-alcoholic sweets are the perfect novelty pick and mix sweet and make a great addition to any display. The novelty lines are sure to grab the attention of customers.

New Cherry Scandi Fish is bright red coloured fish-shaped sweets bursting with a tasty cherry flavour.

Coming soon to the range are Kingsway Giant Cola Bottles, Heart Throbs, Fizzy Rings and Filled Whales, offering even more options for retailers to satisfy customer needs.

Kingsway recently launched their Mega Value range which offers customers’ favourite treats, including vegan confectionery, at a lower price point.

There are lots of flavours to choose from including Fizzy Strawberries, Cola Bottles and Peach Rings. The bulk bags range from 2.5kg to 3kg and retail for £7.99, or £1.29 per 100g.

These can be merchandised as part of a wider pick and mix display or in pre-packaged themed bags, decorated with coloured ribbon or in the branded Kingsway Pick N Mix Paper Bag.

“We are very proud to stock a huge range of Kingsway pick and mix lines, offering variety and choice for retailers and customers,” Kathyrn Hague, head of marketing at Hancocks. said.

“Our huge range includes vegan lines, nostalgic flavours, innovative treats and unique flavour combinations.

“Incorporating a range of value, sour, gummy and chocolate treats is a sure way to win over customers and bring more interest and excitement to stores.

“Retailers looking to expand their range should consider clear signage and POS when merchandising their pick and mix.

“These can be merchandised as part of a wider pick and mix display or in pre-packaged themed bags, decorated with coloured ribbon or in the branded Kingsway Pick N Mix Paper Bag.”