Hancocks unveils Pancake Day range

Leading confectionery wholesaler Hancocks has unveiled its extensive range of toppings, spreads and sweets ahead of Pancake Day on 21 February.

The Hancocks range includes sweet toppings, spreads and syrups from customers’ favourite brands like Kit Kat, Lotus Biscoff, Hershey's and Bonds.

“Pancake Day is a great opportunity for retailers to drive sales during the more quieter time between Valentine’s and Mother’s Day,” Kathryn Hague, head of marketing at Hancocks, said.

“The key products we recommend stocking are a variety of toppings, spreads and syrups that will undoubtedly be popular in the weeks leading to Pancake Day.”

The delicious Lotus caramelised biscuit flavour goes perfectly well with pancakes and is a favourite filling for many customers.

Lotus Biscoff Crumbs 750g are crushed Lotus biscuits which can be spreaded over pancakes for a delicious garnish.

The Lotus Biscoff Spread is a very popular product in the run up to Pancake Day. The Biscoff Spread is available in crunchy and smooth versions for a RRP of £3.79.

Another must stock from the brand is the 1kg Lotus Biscoff Topping Sauce RRP £8.39.

Chocolate lovers can satisfy their cravings with the Hershey's Chocolate Flavour Syrup 680g RRP £3.49. Drizzling the syrup on pancakes makes a mouth-wateringly delicious combination.

Customers can add a fun touch to their pancakes by using the Kit Kat Professional Mix-In 400g RRP £5.05. They’re KitKat flavoured crispy wafer and milk chocolate pieces that can be mixed into the batter or used as toppings.

Bonds Baking Topping Kit 210g RRP £3.00 is a perfect mix of a variety of toppings. Sweet-toothed customers can get creative and jazz up their pancakes with mini marshmallows, Dolly Mixture, Unicones and Snowies. Because of its attractive and colourful packaging, the kit is also a perfect gift option for Pancake Day.

“To make the most of the occasion, we encourage retailers to promote the Pancake Day range with in store and email marketing, attractive displays and call outs on till receipts,” Hague said.

“Because Pancake Day is not a massive occasion, then having some form of PoS at the shop will serve as a useful reminder to customers.”