Hand hygiene Lifebuoy returns to the UK&I with multimillion campaign

Lifebuoy, the world’s number one hygiene soap brand, is relaunching its products with a £12 million MMS campaign.

The company hopes to educate consumers on how to reduce the spread of infection in a post-lockdown world by establishing hand sanitising as a daily habit across the nation.

Retailers can choose from several hygiene products for every occasion - including the Hand Sanitiser Gel available in 250ml and 50ml, Hand Hygiene Wipes, Hand Sanitiser Spray, Liquid Handwash, Classic Red Bar Soap and Moisturising Hand Cream + Anti-bac.

The substantial campaign will also support the insurance of schools stocking hygiene kits and to the most vulnerable groups in society.

More than 4,000 schools are planned to work with Lifebuoy in order to reach over a million children from September, with teachers receiving everything they need to help drive behavioural change in the classroom.

Teacher will receive educational materials and stickers to prompt children to wash their hands through learning games on how germs can easily spread.

Elderly UK residents will receive digital versions of the kits Lifebuoy products through the charity, In Kind Direct, to thousands of households.

Chris Barron, VP Beauty & Personal Care Unilever UK&I, said: “The re-introduction of Lifebuoy to the UK&I market has never been more important than it is now.

“With many people naturally concerned as they start to go out and about more, our role is to not just provide them with great products to use at home or on-the-go, but to also remind them about the importance of a good hand hygiene regime.

“Lifebuoy has been aiming to ‘make handwashing commonplace’ since it was launched 130 years and that ambition remains as important in 2020 as it was then, which is why we are bringing this iconic brand back to the UK&I with a range of hand hygiene products to suit every member of the family.”

The full Lifebuoy range follows the brand’s classic red and white colour combination, with each product clearly stating the use and ingredients.