Following its hugely successful TV debut, Frosty Jack’s has teamed up with the world’s "most famous" Z-list celebrity hands model, Hans Handerson, for a second year running to encourage the nation to "Crack Open the Unexpected".
The tongue-in-cheek advert, which forms part of a wider multi-channel marketing campaign by Aston Manor Cider, has returned to screens on on-demand channels including Channel 4 and Sky. It will also feature on YouTube, Instagram, Facebook – and is estimated to reach an impressive 15M people as a result.
Injecting both fun and personality into the cider category by making light of expensive celebrity endorsements, the ingenious ad tracks the "distinguished" hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s.
The campaign makes its highly anticipated return at a critical time as the strong cider category has demonstrated an eight percent growth during the last 13 weeks versus the cider category which has grown by less than two percent . Further data has also revealed that Frosty Jack’s shoppers make twice as many shopping trips as the average cider shopper . Together, this signals the perfect opportunity for retailers to tap into the strong cider trend to help attract more footfall and drive sales.
As part of its longstanding commitment to affordability, Frosty Jack’s recently introduced a new range of pack formats, including a 1L bottle, a 1.5L bottle and a larger 2.5L offering, maintaining the same great taste so consumers needn’t compromise on quality. With rising food and drink prices being the top concern for almost half (49 per cent) of shoppers , the products have been price marked to reassure shoppers they are not being overcharged .
To help retailers expand their business by providing greater value and attracting more customers, Aston Manor Cider will be running a nationwide shopper campaign offering shoppers the chance to win one of 10,000 Frosty Jacks branded ice cube trays when they purchase any Frosty Jacks product this summer.
“Following the success of our Frosty Jack’s campaign, Aston Manor is keen to further disrupt the category on an even larger scale," said Grace Anthony, Brand Marketing Manager at Aston Manor Cider. "The advertising industry is inundated with absurdly expensive celebrity endorsements that simply do not resonate with the current climate, or with Frosty Jack’s ethos. Therefore, we wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, Hans Handerson.
“Not only is the advert packed with humour, but it also offers a more original alternative to a series of shots of liquid being poured into chilled glasses – something which viewers have understandably grown tired of. The vision was simple: save money on celeb endorsements, so our loyal customers can continue to save on our cider. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider.”
One of the largest convenience cider brands in the UK, Frosty Jack’s is enjoyed across the country on a regular basis. Frosty Jack’s is a refreshingly crisp sparkling cider made from the juice of bittersweet and culinary apples. Available in convenience stores and supermarkets, Frosty Jack’s is best served ice cold and offers great-tasting cider at affordable prices.
