UK food businesses are expected to face significant financial challenges in 2025, grappling with multiple cost pressures. The cost of food items is predicted to rise by up to 4.9 per cent next year, according to the Institute of Grocery Distribution (IGD).
IGD’s latest Viewpoint Special Report, “Hungry For Growth”, highlights food inflation as one of the most significant challenges for UK households. However, it also places the increase in food prices within a wider context of overall industry pressures.
IGD’s forecast for food inflation in 2025 is based on a full overview of all the cost pressures on food businesses for the next 12 months. While energy and commodity prices will remain stable albeit a little higher in 2025, there will be significantly increased employment and regulatory costs for food businesses in the coming year which will mean food inflation could hit anywhere between 2.4 per cent - 4.9 per cent.
In July 2024, IGD forecast that retail food inflation in 2025 would average 2.1 per cent. This forecast has been revised upward principally on the basis of measures announced in the budget.
In forming these new forecasts, IGD assumed that major policy changes raising business costs will arrive in three phases over the next year:
April: rising costs to employment staff due to increases in National Insurance and National Living Wage
July: rising costs of food imports due to implementation of the Windsor Agreement framework with the EU
Oct: first payments are due to fall on Extended Producer Responsibility (EPR), increasing costs on packaging
IGD estimates that the food sector will only be able to absorb between 20 per cent - 40 per cent of these costs, meaning the remainder will be passed onto the consumer.
Food inflation is likely to continue to exceed inflation in other items, not just in 2025 but also 2026.
“We do not see food prices going down in the foreseeable future," said IGD Chief Economist James Walton. "The rising cost of living, combined with increased employment and regulatory costs, will keep inflation elevated. Consumers will undoubtedly look for ways to save money, but the impact of these cost pressures will be felt across the economy.
"For the food sector, the increased financial burdens are becoming harder to absorb, particularly for smaller players in the sector. The cumulative impact of multiple changes landing within a short period of time will drive significant cost into all food businesses across the UK.”
Nan from Del Monte: Honoring Britain’s Baking Traditions
Canned fruit brand Del Monte has crowned Pauline Crosby, a 74-year-old grandmother from Norfolk, as the first-ever “Nan from Del Monte.” This campaign revives the iconic “Man from Del Monte” concept with a fresh, modern approach aimed at celebrating and preserving Britain’s baking traditions.
Pauline, a former military policewoman, was selected following a nationwide competition and public vote to identify a figurehead who embodies the spirit of intergenerational cooking and baking. Nominated by her granddaughter, Poppie, Pauline was praised for her role in creating lasting family memories through her recipes. She is also a proud member of the Women’s Institute, a testament to her commitment to the culinary community.
The “Nan from Del Monte” campaign was born from consumer research conducted by Del Monte, revealing that:
39% of Brits view their grandmothers as key culinary influences.
41% recall their fondest baking memories with a grandparent.
74% worry about the loss of family recipes.
Pauline will serve as an ambassador for traditional baking, sharing her treasured recipes and endorsing new Del Monte creations. Her innovative trifle recipe, featuring Del Monte mandarin slices, will be highlighted on the brand’s website, providing inspiration for families to reconnect in the kitchen. Pauline will also receive a year’s supply of Del Monte products and a NutriBullet blender.
“To win the title of ‘Nan from Del Monte’ is such a privilege,” said Crosby. “I think many of us remember the ‘Man from Del Monte’ adverts, which still make me smile. Now, the ‘Nan from Del Monte’ says yes! Baking has always been at the heart of my family, and I feel so proud to know that my recipes and traditions are being celebrated in this way by such an iconic brand. It’s a joy to see the next generation enjoy the dishes I’ve passed down, and I hope this recognition inspires others to keep these precious family traditions alive.”
Thierry Montange, Marketing Director for Europe and Africa at Del Monte, added: “We are thrilled to announce Pauline as our first-ever ‘Nan from Del Monte.’ This campaign was designed to reignite the nation’s passion for traditional baking and ensure cherished family recipes are preserved for future generations. Pauline truly embodies the spirit of this initiative, and her story reminds us of the invaluable role grandparents play in shaping our culinary culture. We hope her win inspires families everywhere to revive their baking heritage and continue creating lasting memories together.”
Consumer confidence in the UK economy has taken another hit, with expectations reaching a new low, states the latest industry data, ringing alarm bells ahead of upcoming hikes scheduled in April on multiple fronts.
While households are also gloomier about their own personal finances, retailers are also facing mounting challenges, with rising operational costs and potential hiring freezes on the horizon.
According to BRC-Opinium data released today (20), consumer expectations over the next three months of the state of the economy worsened to -37 in February, down from -34 in January. This is the fifth consecutive month in which expectations have worsened.
Their personal financial situation dropped to -11 in February, down from -4 in January while their personal spending on retail rose to -5 in February, up from -9 in January.
Their personal spending overall remained at +4 in February, the same as in January and their personal saving remained at -3 in February, the same as in January, shows the BRC data.
Helen Dickinson, Chief Executive of the British Retail Consortium, says, "People’s expectations of the economy reached a new low, having fallen almost 40pts since July 2024.
"Even Gen Z (18-27), the most upbeat generation on the economy and their own finances, saw a drop off in optimism. There was also a widening gender divide in confidence this month, with women more pessimistic than men about both the economy and their own finances by 13 and 17pts respectively.
"With many businesses warning of the impact that April’s employer NIC’s increase will have on hiring, and the rising energy price cap pushing up the cost of domestic bills, it is little surprise that many households are worried.
"And while there was a positive increase in expectations of personal retail spending, this may be largely driven by the expectations of higher prices in the future."
Expectations of higher prices are not unfounded, with two-thirds of retailers saying prices will have to rise as a result of the £7bn in additional costs, including higher employer NICs and a new packaging levy, Dickinson says.
"Almost half of retailers also warned of hiring freezes, with entry-level jobs often among the first to go as they seek any cost efficiencies to help them protect customers from the worst of the rising costs.
"As the Government bill on the future of business rates progresses through Parliament, it is essential that no shop ends up paying more in rates as a result of these reforms, otherwise retailers will face a triple whammy of Budget costs, business rates rises, and new packaging and recycling levies, all of which will filter through to consumer prices.”
Consumers Prioritise Familiar Foods Over New Health Trends, Finds Vypr Report
There is a clear trend among consumers for simple, everyday foods and drinks rather than niche supplements or complex new trends, states a new report, highlighting how retailers have a huge opportunity to cater to these evolving health priorities by providing accessible and affordable options
According to Vypr’s latest Consumer Horizon Report, despite a growing market of specialised health products, consumers are turning to familiar solutions.
When it comes to boosting energy, for example, 38 per cent of consumers choose bananas, 33 per cent opt for energy drinks, and 25 per cent turn to coffee. This stands in stark contrast to emerging ingredients such as guava, yerba mate, and goji berries, which attract the interest of less than 10 per cent of the population.
Ben Davies, founder of Vypr, said, “Consumers are not buying into every new health trend.
"Instead, they’re sticking to tried-and-tested foods and drinks that offer a practical way to meet their needs. This preference for the familiar—such as bananas for energy, chamomile tea for sleep, and nuts for mental wellbeing—demonstrates a shift away from the complex and toward the simple and accessible.”
When it comes to sleep, consumers are also looking to everyday solutions like chamomile tea (18 per cent), lavender oil (17 per cent), and magnesium supplements (16 per cent).
Mental health is another major focus for consumers, with 24 per cent incorporating antioxidant-rich foods like berries and leafy greens into their diets.
Other popular choices include nuts and seeds (21per cent) and coffee (21per cent) for their potential mental health benefits.
At the same time, consumers are making conscious efforts to avoid foods that are perceived as negatively impacting their wellbeing. For example, 25 per cent are reducing their intake of highly processed foods, 19 per cent are cutting back on energy drinks and high-fat foods, and 18 per cent are drinking less alcohol.
“Retailers and manufacturers face a key challenge in meeting these shifting health priorities while ensuring affordability,” said Ben. “Consumers are making health-conscious choices, but they still want products that fit into their everyday lives and budgets.”
The demand for products supporting gut health is also on the rise, with 25 per cent of consumers incorporating beneficial bacteria into their diets, and 60 per cent being open to buying gut health products.
Functional foods are also gaining momentum, with 59 per cent of consumers purchasing functional foods at least once a month—an increase from last year.
As the demand for sleep, mental wellbeing, and energy solutions grows, the grocery sector has an opportunity to cater to these evolving health priorities by providing accessible and affordable options that resonate with consumers’ desire for simplicity and effectiveness.
Vypr’s findings are based on responses from 2,000 people, drawn from a nationally representative sample of its 80,000-strong UK consumer community.
Inflation in the UK accelerated more than expected last month due to higher food costs and transport costs as well as a jump in private school fees.
The latest data, released today (19) by the Office for National Statistics, shows that the consumer prices index (CPI) measure of inflation rose to 3 per cent in the 12 months to January, up from 2.5 per cent in December. Economists had expected inflation to climb to 2.8 per cent in January.
On a monthly basis, CPI fell by 0.1 per cent in January, compared with a 0.6 per cent fall in January 2024.
Food prices rose by 3.3 per cent in January, up from 2 per cent in December.
Meat, bread and cereals, fish, milk, cheese and eggs, chocolate, coffee and tea and juice all became pricier.
Transport costs rose at the fastest annual rate since February 2023 because of air fares and fuel prices, which both fell by less than last year, partially offset by a downward effect from secondhand cars.
Private school fees were another factor, where prices rose by 12.7 per cent on the month but did not change a year ago, after the government decided to impose VAT of 20 per cent on private school fees.
Chancellor, Rachel Reeves, said, "Getting more money in people’s pockets is my number one mission.
"Since the election we’ve seen year on year wages after inflation growing at their fastest rate – worth an extra £1,000 a year on average – but I know that millions of families are still struggling to make ends meet.
"That’s why we’re going further and faster to deliver economic growth. By taking on the blockers to get Britain building again, investing to rebuild our roads, rail and energy infrastructure and ripping up unnecessary regulation, we will kickstart growth, secure well paid jobs and get more pounds in pockets."
The core rate of inflation, which strips out volatile food and energy costs, climbed to 3.7 per cent from 3.2 per cent.
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The Windsor Mini mart which was looted during a violent protest, following a vigil for the victims of the knife attack, is pictured in Southport.
More than one in four UK businesses were impacted by civil unrest last year, with nearly two thirds citing a continuation of the problem as a major concern for 2025.
The research was conducted by global risk management and insurance broking firm Gallagher in January 2025 among over 500 UK business decision-makers at firms of all sizes and gauged the effect of civil unrest during 2024, including protests, vandalism, looting and riots.
The damage reported by business leaders came in several different forms, as nearly half (47 per cent) of impacted firms reported that they had to close their premises, 44 per cent said their premises were damaged and 40 per cent said either stock or equipment was damaged or stolen.
Protests and riots were rife in the UK in 2024, with the vast majority taking place in England.
According to ACLED data collated by Gallagher’s crisis management team nearly 1000 protests took place, equivalent of just short of 20 events per week, with subjects such as climate change, politics and immigration driving protesters to the streets.
Of particular note were the riots that followed a multiple stabbing incident in Southport with demonstrations subsequently taking place in 27 towns and cities between 30 July and 7 August.
Insured losses from these events are estimated at £250 million3 and millions more has been claimed from the public purse in compensation payments. However these figures are the tip of the iceberg for firms impacted by loss of trade and uninsured losses, plus the cost of policing which is paid for by all UK council taxpayers.
Thousands of people were arrested and hundreds have subsequently been imprisoned for their part in the disturbances.
Many businesses have taken measures to prepare for the effects of future trouble – regardless of whether they were impacted in 2024.
More than one in three (35 per cent) have increased security; one in four (28 per cent) have taken action to evaluate the risks they are facing and a similar number (25 per cent) have reviewed their insurance to ensure they are covered in the event of damage or disruption.
The research also looked at anti-social behaviour with business leaders more likely to be concerned about risks from anti-social behaviour on their trading than terrorism risks (32 per cent v 30 per cent).
Of the firms affected by anti-social behaviour, 41 per cent said their firm had experienced a theft, 38 per cent had been subject to threatening behaviour and 36 per cent said vandalism had caused a problem.
Theft from retailers has surged, with shoplifting rising by a third in the 12 months to June 2024, according to the ONS, leading to many retailers to review how they combat this behaviour.
Jonathan Rae, Director of Crisis Management at Gallagher said, “It is clear that all kinds of civil unrest in the UK is a problem and is weighing heavily on the minds of business leaders.
"With many of the underlying conditions cited by business leaders still present in the UK, from inflationary pressures to societal division, it is no surprise UK businesses are concerned about another year of anti-social behaviour, and many making plans to protect themselves against its impact.
“Businesses of all types are exposed to civil unrest, and having the right insurance is key to mitigating the impact and any financial losses.
UK business leaders should work with an experienced crisis resilience risk adviser who can provide advice and guidance on what insurance is needed to cover different exposures.
As well as insuring damage to properties and having the right business interruption cover if firms are unable to trade, businesses should also consider crisis resilience insurance which includes a wide range of cover including risk management advice, access to emergency funds, employee awareness training, 24/7 response consultants, liaison with the authorities and business recovery advice.”