Haribo adds two new treats to vegetarian range

Haribo has unveiled two new treats, Sour Sparks and Starbeams, offering greater choice for vegetarian consumers.

Haribo Sour Sparks offers a unique, chewy eating experience with a tasty, sour centre. Big enough to bite into twice, the lightning bolt-shaped pieces come in three colour and flavour combinations: cola and lemon, apple and cherry and raspberry and pineapple.

Offering a mix of soft jelly and foam sweets, Haribo Starbeams has three fruit flavours: cherry, apple and lemon with added fruit juice. Each flavour is available in a colourful shape that represents positivity.

“Haribo Sour Sparks is an exciting addition. There is a huge appetite for sour treats; combine this with the demand for vegetarian lines and it’s clear that this presents a strong sales opportunity for retailers,” Claire James, trade marketing manager for Haribo, said

“Haribo Starbeams couldn’t be more different. Appealing to consumers that enjoy a softer eating experience and a comforting treat, Haribo Starbeams is the very first foam sweet to join our vegetarian range.”

Haribo Starbeams and Haribo Sour Sparks are heading into stores now. Both products are available in non priced marked and priced marked packs (£1 RSP PMP 160g).

“With two bright and vibrant packs to add to shelves, each with its own unique selling point, we know that these products will cause a stir. Each features an on-pack flash to reinforce that these treats are suitable for vegetarians, making it even easier for consumers to make a choice about the products they would prefer,” James added.