Haribo has announced the return of its Halloween partnership with Alton Towers Resort's Trick O Treat Town.
For the second year, the attraction that is part of the hugely popular Scarefest will be known throughout 2022 as Trick O Treat Town with Haribo.
Running from 7 to 9 and 14 to 31 October, guests of all ages will knock on the doors of residents at Treat Street, Witchy Woods, the Graveyard and The Hill for an interactive experience that promises to get visitors in the Halloween spirit.
Everyone will also get the chance to take away some tasty Haribo treats to enjoy during the occasion.
"This is a very exciting collaboration, which sees two household names both synonymous with the Halloween occasion, come together to offer even more fun for families and people of all ages," commented Philip Murphy, head of marketing at Haribo.
"Although the attraction will become a whole lot sweeter, guests will still receive a spine-tingling experience, with lots of thrills and chills expected from this seasonal attraction. We can't wait for the Trick O Treat Town with Haribo to come to life and to see how this partnership develops."
Larry Roles, marketing director for Alton Towers Resort, said: "Trick or treat plays a huge part in people's Halloween celebrations and we're thrilled to be partnering with Haribo to capture this fun, family activity with an exciting Alton Towers twist.
"We remain committed to creating a much-needed form of escapism for families and thrill-seekers across the UK and beyond. This year we are celebrating 15 years of Scarefest and we've got an incredible line-up of spooky fun and thrills, live entertainment and never-ending fun, which we're sure our guests will love."
The partnership will be supported by PR amplification, influencer engagement and social media content.
Vape firm Voopoo has unveiled the latest product in its ARGUS series, ARGUS G3.
The new pod device is powered by the revolutionary iCOSM CODE 2.0 technology, as Voopoo once again delivers on its promise of unmatched customer satisfaction through innovation, quality, and style.
ARGUS G3 debuts the revolutionary iCOSM 2.0 technology with the ARGUS Top Fill Cartridge V2, featuring a groundbreaking big coil that combines liquid-seal shield, mega-core, and golden cotton for an exceptional vaping experience.
A fully-wrapped copper sleeve creates a dense e-liquid film with 99% internal surface coverage, tripling that of conventional coils. Voopoo said this design will enhance leak-proof performance by 83%, ensuring 30 days of cleanliness.
With instant saturation and consistent flow, the mega-core layer of speed-control cotton further eliminates flavor inconsistency. It keeps the vape smooth, sweet, and full of flavor, every single time.
The high-tech, heat-resistant golden cotton, wrapped around the mesh, is made of aerospace materials. When regular cotton starts breaking down at just 150°C, it can handle up to a scorching 260°C. That's why it lasts longer — one cartridge can handle up to 100 mL of e-liquid without losing flavor or performance.
The robust 1500 mAh high-density battery is capable of delivering up to 5 days of uninterrupted vaping on a single charge. While, ARGUS G3 only weighs impressively 65g, comfortably fitting in your palm and providing freedom and ease of use. With a 0.96" TFT colour screen, the creative textures and gradient colours add a touch of sophistication.
The product is available in a UK-complaint 2mL variant.
KP Snacks is expanding its Hula Hoops range, with the introduction of a bold new Smoky Bacon flavour.
The new product will be available in the same reduced plastic outer sleeve that is being rolled out across existing Hula Hoops core six-pack multipacks, removing 24 tonnes of packaging annually.
Inspired by the unbeatable taste of grilled bacon, the launch balances a perfect smoky flavour with the brand’s famous crunchy texture. The new product expands one of the nation's favourite crisp brands, purchased by 28m UK households each year.
Launching in a multipack, the new Smoky Bacon variant capitalises on the strength of this format, with multipacks driving over a third of CSN sales. Hula Hoops BBQ Beef is the best-selling multipack within the “meaty & BBQ” flavour segment and the new addition complements the range with a strong, meaty flavour that appeals to consumers. The new product capitalises on the strength of the “bacon” flavour partition in CSN, worth £74m and growing +10 per cent YOY.
The Hula Hoops Smoky Bacon multipack is well-positioned to add fun and excitement to both at-home and packed lunches, with 62 per cent of buyers opting for Crisps, Snacks and Nuts as part of their meal.
“We’re excited to launch a brand new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200 million RSV milestone last year,” said Sasha Finan, Brand Manager at Hula Hoops. “The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”
The new product will join Hula Hoops’ core range, featuring well-loved flavours Original, Salt & Vinegar, BBQ Beef and Cheese & Onion. It will be available in 6 x 24g multipack format. The multipack segment is the second largest in the category, valued at £1.8 million.
Walkers has confirmed that its fan favourite Worcester Sauce and Tomato Ketchup flavours are set to return.
Walkers has teamed up with Lea & Perrins and Heinz to help retailers take shoppers’ lunches to the next level, as Walkers invites consumers to “sauce” up their sandwiches by bringing the two iconic brands to shelves.
The additions come as fans continue to take to social media to request that Walkers bring back the Worcester Sauce flavour.
The highly anticipated return of the popular flavour has seen Walkers collaborate with the brand that created the original Worcester Sauce, Lea & Perrins, to deliver a tangy taste.
Packs feature a graphic of the iconic Lea & Perrins Worcester Sauce bottle to highlight the partnership and catch the eye of shoppers.
Walkers has also joined forces with the nation’s favourite ketchup brand, Heinz, to deliver the iconic, rich tomato flavour that consumers know and love.
The Heinz Tomato Ketchup bottle also features prominently on-pack, making it unmissable in store. It follows on from the brand’s collaboration with Heinz last year to create three limited-edition sandwich inspired flavours – Walkers Sausage Sarnie with Heinz Tomato Ketchup flavour, Cheese Toastie with Heinz Baked Beanz flavour and Roast Chicken with Heinz Mayonnaise flavour.
Irina Panescu, Senior Marketing Manager at Walkers said: “Earlier this month, super fans from all over the country descended on Charlie’s Convenience Store in Worcester, as it became the first and only stockist of Walkers Worcester Sauce flavour crisps in the world.
"However, we knew from the unprecedented reaction that we needed to bring the iconic flavour back to stores nationwide. We are thrilled to be answering the demands of shoppers with the return of our Worcester Sauce flavoured crisps, working with Lea & Perrins to deliver our best taste yet.
“By working alongside another powerhouse in Heinz, these collaborations will attract new shoppers looking to try something different.
"These kinds of tie-ups are a great way to create excitement and drive footfall, giving shoppers the chance to enjoy a collision of some of their favourite flavours. We’re confident that both new launches will be a popular addition to people’s lunches, or as a snack to enjoy on its own, and ultimately help our retail customers drive more snacks sales.”
Sandwiches remain the top pick for lunchtime and latest non-HFSS offerings aim to help retailers tap into the lunchtime opportunity with bold snack choices and a diverse range of flavours.
The collaboration also kick starts Walkers’ #goallcrispin campaign, which is set to reignite the debate around crisp sandwiches among consumers on social media. The 360 campaign will run from 17th March until mid-April across TV, shopper, digital, social and PR activity.
Walkers Lea & Perrins Worcester Sauce and Heinz Tomato Ketchup flavours are hitting shelves across the grocery, impulse and wholesale channels from March 17.
The NPD will be available in a range of formats, including a 45g grab bag (RSP: £1.10), 70g PMP (RSP: £1.25) and 6pk multipack (RSP: £2.00).
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Apple and Pear Soft Drink, made with real apples and pears.
Franklin & Sons, renowned for its premium soft drinks, tonics, sodas, and mixers, is expanding its award-winning portfolio with the addition of a new Apple and Pear soft drink.
A light, refreshing product with a strong flavour profile, the new launch blends crisp apple and juicy pear with sparkling water, offering a strong flavour profile that celebrates two British orchard fruits. With orchard fruits rising in popularity within carbonated soft drinks, cocktails, and mocktails, this new product caters to consumer demand for premium, authentic, and naturally crafted soft drinks.
The new product launch was driven by a 23.4 per cent year-on-year growth in apple and pear flavour variants within the category, which is currently valued at £75.8m. Pear, in particular, is seeing great momentum, with a +36.84 per cent increase in popularity, positioning it as a leading flavour according to the IFF. The growing nostalgia for orchard fruits, especially apple (+7.96 per cent) is driving this trend, with seasonality playing a key role in consumer preference, indexing towards warmer months.
With flavour innovation set to be a key driver in the soft drinks category this year, the new launch is designed for both on-trade and off-trade and provides a valuable opportunity for venues to drive trade-ups and enhance their drinks menu. The new flavour aligns with increasing consumer demand for clean-label beverages, using real fruit and free-from artificial additives, reinforcing Franklin & Son’s commitment to high-quality, natural ingredients.
This latest flavour innovation reinforces Franklin & Son’s commitment to its reputation as a pioneer of flavours since 1886, seeing the brand unveil a brand refresh to signal a major step in the next phase of its future growth, with the unveiling of its brand-new website earlier this month, designed to elevate the consumer experience and reflect its refreshed identity.
“With apple and pear’s rising popularity as a seasonal favourite, our new launch not only meets evolving consumer demand but also demonstrates Franklin & Son’s reputation for delivering innovative, high-quality beverages," said Lauren Edwards, Brand Manager at Franklin & Sons. "We’re excited to see it become a key addition to on-trade menus and retail offerings alike.
“The launch also marks a key milestone for Franklin & Sons, as we unveil our brand refresh and new website. It’s an exciting time for the business as we position ourselves for our next phase of growth, backed by our expert team and fresh new look that is underpinned by our pioneering spirit that has driven the business for over a century.”
Franklin & Son’s Apple & Pear soft drink is now available to on-trade and consumers via its brand-new website.
Maggi, Nestlé’s international culinary brand, has introduced Maggi Air Fryer Crispy Coating.
These innovative coatings are available in three flavours: Crispy Southern Style, Crispy Katsu Style and Crispy Korean BBQ Style. Each blend has been meticulously made to deliver that delicious crunch, making it easier than ever to achieve quality crispiness at home.
“We are so excited to be introducing the new Maggi Air Fryer Crispy Coating Mixes to cooking enthusiasts in the UK,” Danielle McAreavey, head of marketing for Maggi UK and Ireland, said.
“Building on the huge success of Maggi Air Fryer Seasonings which launched last year, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily.
“With so many homes in the UK making use of air fryers, we wanted to ensure consumers are inspired with tasty and varied recipes to help with anything from entertaining guests to those busy family weeknights.
“Maggi is dedicated to meeting the evolving preferences of consumers and these crispy coating mixes ensure every bite is a crispy, tasty, delight and can be used for a variety of different recipes and meal ideas.”
Maggi Air Fryer Crispy Coating Mixes will be available from mid-March.