Skip to content
Search
AI Powered
Latest Stories

HARIBO is UK’s favourite travel sweet, survey shows

HARIBO is UK’s favourite travel sweet, survey shows

HARIBO has emerged as the top pick for British road trips, shows a recently released Carwow’s survey.

The latest research conducted by Carwow asked drivers to vote for their favourite travel sweet and confectionery brands. HARIBO was the clear winner, with nearly one fifth of survey respondents naming this as their go-to sweet to inject the fun and moments of childlike happiness into lengthy car journeys.


In second place came Werther’s Originals with 12 per cent of Brits voting for this sweet, whereas one in ten of the respondents said Fruit Pastilles are their confection of choice.

HARIBO has stolen the hearts of Gen Z and Millennials, with over half (52 per cent) of younger respondents voting for this iconic sweet. Older generations typically opted for butterscotch Werther’s Originals, with 44 per cent of baby boomers voting for this sweet from the survey.

Gender split showed that men and women’s sweet choices are united, with both selecting HARIBO as their favourite. Other top picks included Trebor Extra Strong Mints, Smarties, Percy Pigs, and Liquorice Allsorts.

Less sweet with consumers, the least preferred treats for road trips were Midget Gems (2 per cent) and Fox’s Glacier Mints (3 per cent). Other unpopular sweets were Mentos and Starburst.

John Rawlings, Consumer Editor at Carwow said, “During lengthy road trips, it’s the small comforts that help to keep our energy levels up. The practicality of the packaging is a big consideration, as minimising messiness in the car is important on long journeys. So, it’s no wonder that HARIBO has been crowned the winner.

“Sweets also serve as a great way to beat travel sickness, and it’s easy to see why HARIBO would be the perfect remedy for this.”

Louise Fox, head of marketing for HARIBO UK and Ireland, said,HARIBO is crowned the UK’s favourite travel sweet “Whenever you’re on the go, in the car, on a bus or a train, or maybe flying to an exotic destination, there’s nothing like grabbing a bag of HARIBO for a spontaneous moment of childlike happiness.

Who wouldn’t love Goldbear to accompany them on a road trip? Along with rings, crocs, hearts, ice creams and jelly babies, HARIBO offers an incredible variety of different, high-quality textures and flavours, that are all gloriously mess-free. Perfect for keeping drivers and passengers alike happy.

This year, we’re bringing an extra bit of tropical fun to the British road-trip – even if the weather says the opposite. Introducing our latest sweet, Tropi-Slices, packed full of exotic flavours, Watermelon, Pineapple and Blood Orange and boasting a satisfying bite, the new range is suitable for vegetarians and are made with no artificial flavours. There’s no need to leave the UK to taste the tropi – HARIBO will do the job, no matter the weather.”

More for you

VApril 2025 UKVIA campaign poster promoting vaping as a quit-smoking tool
Photo: iStock

Vape awareness campaign to begin amid record-high misperceptions

VApril, the largest and most successful vape awareness campaign in the world, is returning for its eighth year amid record-high misperceptions around vaping and stop smoking tool.

Created by the UK Vaping Industry Association (UKVIA), the initiative comes at a critical time for the UK vaping sector, with half of smokers wrongly believing vaping is as harmful - or worse - than smoking.

Keep ReadingShow less
Tŷ Hywel launch of 2025 ACS Welsh Local Shop Report on March 26
iStock image

New report shows value of Wales' convenience stores

Almost all convenience stores in Wales engaged in some form of community activity last year, shows a latest report, shedding light on the value that Wales’ 3,000+ convenience stores provide as community hubs, local employers of over 26,000 people, and significant contributors to the Welsh economy.

Association of Convenience Stores (ACS) has officially launched its 2025 Welsh Local Shop Report, celebrating the key contributions that Welsh convenience stores make to their communities.

Keep ReadingShow less
UK inflation at 2.8% in Feb 2025 before Rachel Reeves’ budget speech
iStock image

Inflation dips as experts warn of  future spikes

British inflation slowed more than expected in February, bringing some relief to consumers ahead of a likely new pick-up in price growth and to finance minister Rachel Reeves before her budget update speech today (26). However, analysts have warned that it inflation will be pushed again soon due to costs arising from the Budget.

Consumer prices rose by 2.8 per cent in annual terms in February after a 3.0 per cent increase in January, the Office for National Statistics said, as clothing and footwear prices fell for the first time in more than three years.

Keep ReadingShow less
Fever-Tree premium mixers being served at an upscale London bar

Fever-Tree maintains market leadership despite shifting consumer trends

Fever-Tree range

Fever-Tree reports strong revenue growth

Premium mixer brand Fever-Tree saw its revenue growth accelerate to 7 per cent in the second half of its financial year to 31 December, helping it recover from a wet start to the summer season in 2024.

The firm’s total revenue was up 4 per cent to £364 million over the 12-month period, despite a 3 per cent drop to £111.1m in the UK, where low consumer sentiment and a declining gin category hit demand for its products.

Keep ReadingShow less
Co-op member shops for Aldi price-matched essentials like 85p milk in 2025 campaign
Photo: iStock

Co-op joins in Aldi price match race

Co-op is stepping up the price war in the convenience sector by rolling out its version of the Aldi price match pledge, which has been adopted by several of the supermarket multiples in recent years.

From Wednesday (26), the Co-op will start matching the discounter’s prices on over 100 everyday essentials, including fresh fruit, milk, eggs and bread.

Keep ReadingShow less