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HARIBO launches 'Box of Happy' to expand gifting range

HARIBO launches 'Box of Happy' to expand gifting range
Andy Marino
By Andy MarinoSep 04, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Sweet maker HARIBO has bolstered its gifting range with the launch of Box of Happy – it's the perfect little gift and tasty treat designed to share moments of happiness with loved ones, no matter the occasion.

Available in 120g packs, each box is packed with fun in the form of jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of juicy flavours including strawberry, pineapple, blackcurrant, and apple.

HARIBO Box of Happy has been designed to help celebrate everyday gifting moments throughout the year. Whether that's to say a little thank you, to share some love, or simply to brighten someone's day.

“We’re so excited to be launching Box of Happy," said HARIBO Marketing Manager, Peter Robinson. "Our latest piece of innovation will allow our fans to share their love of HARIBO and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”

From just £2.00 (MRRP), HARIBO’s Box of Happy is available in high street retailers nationwide.

box of happyharibopeter robinson

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