Skip to content
Search
AI Powered
Latest Stories

Haribo offers hourly prize wins to mark 25 years of Starmix

Haribo UK is offering consumers a chance to win prizes every hour to celebrate 25 years for its top-selling treat Starmix.

With a focus on childlike happiness, Haribo is rewarding shoppers with its largest-ever on-pack promotion that will run until July.


As the UK’s number one sweets specialist,which is growing ahead of the market¹ and is bought by over 13.8m UK households, including the highest penetration in the category², Haribo is one of the top choices when it comes to stocking up on the big night in treats.

Jon Hughes, managing director of Haribo UK, said: “Big nights in are treating occasions, which means that they are a key driver of sales within confectionery. In recent months there is no doubt that these family moments have increased as we all look for light relief and the opportunity to offer a slice of normality for our families.”

“Confectionery does play an important role here. It helps to add an element of fun in an affordable way, especially in instances when we are entertaining on a budget. During these evenings, consumers who are buying for the family’s enjoyment, look for products that are liked by the majority and suitable for sharing.”

“This is one of the reasons why Haribo is a staple big night in treat. We offer something for everyone, including our family favourites Tangfastics and Starmix, which are the category’s top selling products, growing 10 per cent and 8 per cent in value sales respectively”, continued Hughes.

“Our brand awareness is also at an all-time high. In fact, at 98%, it is the highest within the category and we are the first brand shoppers think about when asked to name a sweets brand!3

"This is very much supported by our iconic Kids’ Voices TV advertising and our constant desire to deliver moments of childlike happiness in everything that we do."

Sources

1 IRI Marketplace 52 wks ending 19.04.20

2 Kantar Worldpanel Online, 52 wks ending 19.04.20

3 Haribo UK local brand tracking Box Clever April 2020

More for you

Edmonton city council debates bylaw to ban sale of knives in convenience stores

iStock image

Edmonton city council debates bylaw to ban sale of knives in convenience stores

Edmonton city council is discussing what it would take to ban knives from being sold in convenience stores, state recent reports.

A key issue during the community and public services committee held on Monday (20) was wading through the potential legal ramifications of defining what a knife is and whether some businesses owners may try to find loopholes to be able to sell knives.

Keep ReadingShow less
Things to know about new Simpler Recycling reforms

iStock image

Things to know about new Simpler Recycling reforms

With just 70 days left to go until the government’s new Simpler Recycling reforms are implemented, most businesses are not prepared for the changes in the rule, claims a leading business waste management service.

Although the UK's overall recycling rate has seen a significant rise, reaching 44 per cent in 2015 compared to just 17 per cent in 2008, progress has plateaued in recent years, with indications that the rate may now be declining.

Keep ReadingShow less
Lioncroft Wholesale founder made Aston University’s new Chancellor

Lioncroft Wholesale founder made Aston University’s new Chancellor

Birmingham entrepreneur and leading wholesale figure Dr Jason Wouhra OBE has been officially installed as Aston University’s new Chancellor.

Dr Wouhra, Aston University’s youngest Chancellor and the first of Asian heritage, was presented with the chancellor’s chain at the beginning of the University’s first winter graduation which was held at Symphony Hall in Birmingham city centre. Spread across three ceremonies, approximately 4,500 graduates and guests attended the event.

Keep ReadingShow less
New buying group shares future vision

New buying group shares future vision

In addition to announcing six brand new members within the first week of January, the new buying group The Wholesale Group last week hosted two briefing events for senior suppliers where it shared details of its plans and future vision.

The senior supplier briefing event, held at Soho Hotel, London last week, saw more than 50 channel directors in attendance plus 150 representatives from leading FMCG suppliers, across all product categories.

Keep ReadingShow less
vape pen
Photo: iStock

Safer alternatives to cigarettes could save millions of lives and billions of pounds, says think tank

Promoting safer alternatives to cigarettes could save 19 million years of life by 2030 and reduce smoking-related costs to taxpayers by up to £12.6 billion annually, a new report from the Adam Smith Institute (ASI) has revealed.

The think tank argues that the UK government's current approach to achieving a Smoke Free 2030 - defined as reducing smoking rates to 5 per cent or lower - is both illiberal and unworkable and will significantly set back progress against smoking related harm. The ASI warns that policies such as a generational tobacco ban, a new tax on vapes, and restrictions on heated tobacco products and flavours will hinder harm reduction efforts.

Keep ReadingShow less