Haribo UK is offering consumers a chance to win prizes every hour to celebrate 25 years for its top-selling treat Starmix.
With a focus on childlike happiness, Haribo is rewarding shoppers with its largest-ever on-pack promotion that will run until July.
As the UK’s number one sweets specialist,which is growing ahead of the market¹ and is bought by over 13.8m UK households, including the highest penetration in the category², Haribo is one of the top choices when it comes to stocking up on the big night in treats.
Jon Hughes, managing director of Haribo UK, said: “Big nights in are treating occasions, which means that they are a key driver of sales within confectionery. In recent months there is no doubt that these family moments have increased as we all look for light relief and the opportunity to offer a slice of normality for our families.”
“Confectionery does play an important role here. It helps to add an element of fun in an affordable way, especially in instances when we are entertaining on a budget. During these evenings, consumers who are buying for the family’s enjoyment, look for products that are liked by the majority and suitable for sharing.”
“This is one of the reasons why Haribo is a staple big night in treat. We offer something for everyone, including our family favourites Tangfastics and Starmix, which are the category’s top selling products, growing 10 per cent and 8 per cent in value sales respectively”, continued Hughes.
“Our brand awareness is also at an all-time high. In fact, at 98%, it is the highest within the category and we are the first brand shoppers think about when asked to name a sweets brand!3
"This is very much supported by our iconic Kids’ Voices TV advertising and our constant desire to deliver moments of childlike happiness in everything that we do."
Sources
1 IRI Marketplace 52 wks ending 19.04.20
2 Kantar Worldpanel Online, 52 wks ending 19.04.20
3 Haribo UK local brand tracking Box Clever April 2020
