HARIBO has unveiled its highly anticipated Valentine’s Day product line up for 2024. The "famous day of love" is a key time of year for the confectionery industry, as consumers increasingly seek high-quality yet affordable treats to mark the occasion with – whether a sweet treat to enjoy, or small gift for someone special.
Tapping into seasonal spending habits, HARIBO has released its Heart Throbs range across stores nationwide.
The launch demonstrates how the brand is driving innovation in the confectionary category by using its unique position and iconic sweet pieces to create a seasonally relevant product design at Valentine’s that is popular with consumers. Combined with its reliably fruity flavour, these aspects make HARIBO a top choice for seasonal moments like Valentine’s Day.
This year is no different, with 69 per cent of consumers looking for new products in the sweet aisle and being inspired to purchase them, HARIBO’s eye catching Heart Throbs range will be sure to delight fans and encourage a sense of urgency to buy them, being on shelves for a limited time only across wholesale, convenience, grocery, discount, and high street stores.
The launch of the limited-edition range will also be amplified across earned, social, and owned media to fuel excitement and talkability.
“The HARIBO Heart Throbs range celebrates one of our most beloved sweet pieces and is a perfect fit for Valentine’s Day," said Catherine Johnson, Category Strategy & Shopper Marketing Controller at HARIBO UK. "Being a clear fan favourite, we knew we had to bring them back for 2024 to help people celebrate the season whether to treat friends, family, or someone special. We’re excited to see them back on shelves, but hurry; they’re available for a limited time only”.
HARIBO Heart Throbs, available in 140g and 160g packs, £1.25
What could be more typically Valentine’s than a pack of HARIBO Heart Throbs? Containing the iconic heart-shaped fruit gum and foam sweet piece from HARIBO Starmix, the juicy strawberry flavour combined with the cupid-worthy shape will send hearts racing.
Perfect for serving as a Valentine’s or Palentine’s party treat, or sharing with loved ones on a cosy night in.
Heart Throbs Mini Dorothy Box - Special Edition 160g, £1.80
Stepping it up a notch, the HARIBO Heart Throbs Special Edition comes in an adorable mini Dorothy Box, making it the perfect thoughtful and affordable Valentine’s gift to all – friend, family member, or partner.
What’s more, HARIBO Heart Throbs Special Edition contains heart-shaped gummies in a range of colours and flavours: strawberry, peach, lemon, apple and elderflower, raspberry, and blackcurrant, meaning there’s something in there for every sweetheart!
TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.
After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.
Boasting a remarkable +389 per cent CAGR over the past two financial years, the brand continues to disrupt the wellness space with innovative products that meet the needs of the modern consumer. In line with TRIP's commitment to quality and taste, these gummies are vegan-friendly, contain no added sugar, and deliver a delicious, juicy Wild Berry flavour experience worthy of their Great Taste award-winning heritage.
Magnesium is fast becoming one of the most talked-about wellness ingredients, with over 1 billion views of the #magnesium tag on Tiktok3 as people seek natural ways to manage fatigue and improve their overall well-being. This surge in popularity is partly fueled by recent trends like the “sleepy girl mocktail,” which combines magnesium and tart cherry juice as a pre-bedtime ritual, and wider recognition of its numerous health benefits, including:
Supporting the normal functioning of the nervous system
Promoting normal energy-yielding metabolism
Helping to reduce tiredness and fatigue
TRIP's Magnesium Gummies are designed to seamlessly integrate into consumers' daily wellness routines, whether as a standalone supplement or in combination with the brand's popular Mindful Blend drinks.
Olivia Ferdi, TRIP Founder, says, “I launched TRIP to help people find their calm in the everyday chaos - with a focus on authentically functional and uniquely delicious products that people love. Building on our mission & Following the overwhelming success of our Mindful Blend drinks, we recognised a growing demand from our community asking us for ways to incorporate new and powerful ingredients into their daily routines.
"We pride ourselves on innovation and expertise crafting the highest quality functional ingredients into award winning delicious formats. We wanted to offer our customers even more ways to find calm in their busy lifestyles, and our new gummies provide just that - a tasty and convenient option for those wanting the health benefits of magnesium without compromising on flavour or quality.”
Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.
Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.
Flavours are a key factor in motivating adult smokers to transition, with the Royal College of Physicians recommending a variety of options to support quit-smoking efforts. ELFBAR 4-in-1 gives smokers flavour flexibility and serves as an alternative to single-use vapes, building on the brand's portfolio of reusable products available since 2022.
Offering two vaping modes, ELFBAR 4-in-1 provides up to 2,400 puffs in Normal Mode while Economy Mode extends usage up to 3,200 puffs for a longer vaping experience at a lower power level.
One push of a button switches between the two modes, and the device displays when Economy Mode is active.
ELFBAR 4-in-1 has a twist mechanism for quick and easy flavour changes. With four 2ml prefilled pods, its e-liquid lasts four times longer than its single-use counterpart, meaning fewer refills for more convenience and better cost efficiency.
Once empty, the pods can be replaced.
The device features a display that indicates the remaining power of its long lasting 1500mAh battery. Its sleek, pocket-friendly design makes for easy portability, and the battery can be recharged via Type-C USB.
Advanced Mesh Coil Maximises Flavour
ELFBAR 4-in-1 pods are equipped with an advanced QUAQ MESH coil, designed to enhance flavour and reduce e-liquid waste during atomisation, ensuring that every drop is utilised effectively.
“For millions of UK adult smokers and former smokers who adopt vaping as an alternative, flavours are crucial," said Chris Kader, head of PR and communications for ELFBAR in the UK. "ELFBAR 4-in-1 serves as a practical and economical replacement for single-use vapes, prioritising a diverse flavour selection that supports smokers in their transition.”
ELFBAR 4-in-1 comes in 16 editions, including Pineapple Edition, Fruits Edition, and Blueberry Edition, each containing mixed flavours. Additionally, there are eight single-flavour 4-in-1 options to choose from, including Watermelon Ice, Blueberry Sour Raspberry and Cherry Ice.
Replaceable pods are available in pairs containing 20 mg/ml (two per cent) nicotine-strength e-liquid and available in 16 flavours, including ELFBAR favourites like Blueberry Sour Raspberry, Pineapple Ice, and Lemon Lime.
Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.
Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.
The Devil Wears Prada Musical is a new stage adaptation of the popular 2006 film, itself based on Lauren Weisberger's novel.
The Diablo wine brand, first launched in 2018, is growing at a phenomenal rate in the UK, +33.4 per cent by value in the past 52 weeks. It has successfully introduced new wines into its portfolio, with the original Diablo Dark Red being joined by Chardonnay, and most recently Purple Malbec, Volcanic Cab and Deep Carmenere, all listed in major multiple grocers.
Diablo is attracting a distinctive younger and more affluent shopper (45 per cent of its shoppers are under 45 versus 14 per cent of shoppers across total still wine).
“This is an incredibly exciting time for the brand," said Javiera Moller, Senior Brand Manager at Concha y Toro UK. "The Devil Wears Prada is an iconic and much-loved story, now brought to life on the London stage with a star cast and a great score by Elton John, and the 'devil' connection makes it a perfect partner for our brand.
“Our audience are disruptive, intelligent, stylish and early adopters of brands and trends. This partnership gives us the chance to activate with our target consumers, and build the profile of an already-thriving wine brand.”
From its initial launch in 2018 with Diablo Dark Red blend, the brand now has six wines in multiple retail distribution in the UK:
Diablo Dark Red
Diablo Volcanic Cabernet Sauvignon
Diablo Purple Malbec
Diablo Deep Carmenere
Diablo Golden Chardonnay
Diablo Crystal Sauvignon Blanc
The brand has grown from £2 million in retail sales value in the UK less than five years ago to be worth over £20 million today (RSV).
KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.
Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.
The new PMP expands the Space Raiders portfolio. Worth £25m, the Space Raiders range includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP, as well as existing £1.25 PMPs: Beef and Pickled Onion.
“At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand,” said Stuart Graham, Head of Convenience and Impulse. “The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.
Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.
The new TVC invites viewers to join an evening out with a group of friends. As the group begin to drink their Gordon’s & Tonic, the screen splits in two to visually demonstrate how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
In addition to the new TVC, a suite of assets have been created to bring the campaign to life across social and digital channels. Whilst in the same universe as the commercial, the social content hero’s Gordon's long-term partner Maya Jama who brings to life how she chooses to mix it up for followers.
“When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free," said Tayara Sousa Linke, Global Head of Marketing. "We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
The new creative will run across BVOD, Social and Digital channels in GB.