Fortitude Spirits Group has unveiled a new premium bottle design for Hawksbill Caribbean Spiced Rum, the award-winning range of four rums which donates 10 per cent of profits to sea turtle conversation projects in Barbados.
The rebrand marks a major milestone for the brand as it secures a major listing across 130 Booker depots, bringing the premium spiced rum to an even wider audience. Hawksbill Rum is already one of the biggest sellers of spiced rum on Amazon in the UK.
The striking new bottle was designed to highlight the quality of Hawksbill Caribbean Spiced Rum and showcase each individual expression, Island Spices, Pineapple Core, Mango Peel and a brand new addition to the range, Banana Skin Caribbean Spiced Rum.
Banana Skin Caribbean Spiced Rum
The new bottle design also shines a spotlight on Hawksbill’s commitment to the support of Hawksbill Sea Turtles. The new bottles are made with 100 per cent post-consumer recycled glass, plant-based inks and seals, as well as labels made from recycled sugarcane fibre and corks crafted with waste materials.
Each flavoured expression is also made using fruit that would have otherwise gone to waste, helping the brand to further minimise its impact on the environment. Launched in 2021, Hawksbill Caribbean Spiced Rum draws inspiration from the laid-back charm of the Caribbean, the people's lively spirit and the ocean's natural wonder.
RRP: £27 for a 70cl bottle. ABV: 37.5%.
Jo Taylorson
