Skip to content
Search
AI Powered
Latest Stories

Heineken 0.0% non-alcoholic beer to sponsor UEFA Europa League

Heineken will use its sponsorship of the UEFA Europea League to promote its flagship non-alcoholic beer, Heineken 0.0%, when the tournament resumes tomorrow (Wednesday, 5th August).

The brewer claims this is the largest single sponsorship deal involving a non-alcoholic beer brand and will run from the resumption of the 2019/2020 competition until 2024.


Rights include LED pitch boarding exposure, digital rights, team greeter, match screenings and ticket giveaways, which will be incorporated into its brand campaign, ‘Now You Can’.

Heineken has sponsored the Champions League since 1994, adding the Europa League in 2015 to promote its Amstel brand.

Amstel will now focus on smaller, local platforms in its fastest growing markets.

Heineken’s global sponsorship director Hans Erik Tuijt says: “Heineken 0.0% has seen incredibly strong growth over the past few years, so we’re delighted to announce its first major sponsorship at a time when football is available to watch almost every day of the week.

“We feel it’s crucial to encourage responsible drinking and give consumers a choice.”

More for you

Met Police identifies four suspects in Post Office Horizon scandal

Met Police identifies four suspects in Post Office Horizon scandal

The Metropolitan Police has identified two new suspects in its investigation into possible criminal offences as part of the Post Office Horizon scandal. This takes the total number of individuals to four as the force also revealed it believes more suspects will be identified as the inquiry progresses.

Scotland Yard said members of the investigation team met with Sir Alan Bates, the leading Post Office campaigner, and fellow victims to update them on the development.

Keep ReadingShow less
Discover Britain's top hotspots for independent shops

(Photo by Chris J Ratcliffe/Getty Images)

Discover Britain's top hotspots for independent shops

New research by American Express Shop Small reveals the nation’s top 10 hotspots for independent shops, showcasing the small businesses and the valuable role they plan in their local communities.

American Express partnered with retail experts GlobalData to identify the top high streets for independent shops through ranking factors such as the number of independent outlets, variety of business types, and vibrancy of the high street.

Keep ReadingShow less
'Walkable high streets boost economy'
(Photo by Christopher Furlong/Getty Images)
Getty Images

'Walkable high streets boost economy'

Shoppers who walk and wheel spend more than those arriving by car, states a recent report, demonstrating the significant economic and social benefits of investing in walkable town centres, challenging traditional views on urban accessibility.

The findings published in third edition of "The Pedestrian Pound Report", recently published by Living Streets, the UK charity for everyday walking, come at a critical juncture for British high streets, with a record number of retail failures in 2022 and a vacancy rate of nearly one in seven by the end of 2023.

Keep ReadingShow less
Yvette Cooper

Home secretary Yvette Cooper speaking at the annual conference hosted by the NPCC and APCC on 19 November 2024

Photo: GOV.UK

Home secretary pledges to restore neighbourhood policing

Home secretary Yvette Cooper has announced plans to rebuild neighbourhood policing and combat surging shop theft as part of an ambitious programme of reform to policing.

In her first major speech at the annual conference hosted by the National Police Chiefs’ Council and Association of Police and Crime Commissioners on Tuesday, Cooper highlighted four of the key areas for reform: neighbourhood policing, police performance, structures and capabilities, crime prevention.

Keep ReadingShow less
Andrew Bailey acknowledges retailers' warning on job cuts
Bank of England building on Threadneedle Street, CLondon (Photo: iStock)
Getty Images/iStockphoto

Andrew Bailey acknowledges retailers' warning on job cuts

Retailers are right to warn of potential job cuts as a result of tax increases announced at last month’s budget, Bank of England governor Andrew Bailey has said.

Bailey appeared before the cross-party Treasury select committee on Tuesday (19), after almost 80 retailers claimed rising costs would make “job losses inevitable, and higher prices a certainty”.

Keep ReadingShow less