Skip to content
Search
AI Powered
Latest Stories

Heineken's 2024 sales see slight decline despite volume growth

Heineken Sales

Heineken 2024 sales see slight decline

Photo: iStock

Dutch brewer Heineken on Wednesday reported a slight dip in sales for last year, mainly due to currency fluctuations, although overall beer volumes increased.

The world's second biggest brewer after AB InBev said revenue in 2024 came in at €36 billion (£30bn), compared to the €36.4bn it made the year before.


Beer volume overall grew by 1.6 per cent. In 2023, the brewer reported a 4.7 per cent decline in overall beer volume.

"Our beer volume expanded in all four regions, across both developed and emerging markets," said CEO Dolf van den Brink.

Looking ahead, the company said it expected to post "continued volume and revenue growth" despite ongoing economic challenges.

These included "weak consumer sentiment in Europe, volatility, inflationary pressures and currency devaluations across developing markets, and broader geopolitical fluctuations," the firm said.

Net profits were down sharply, at €978 million, compared to the €2.3bn posted in the previous year.

However, the company explained this was due to a one-off impairment from an investment in China Resources Beer, whose share price tanked on the Hong Kong stock exchange.

This write-down already hit the half-year results. "It's old news," said Van den Brink, describing it as a "technical adjustment."

The firm forecast operating profit before exceptional items and amortisation to be in the range of between four and eight percent in 2025.

"All in all, we see good momentum," said the CEO.

More for you

Highland Spring

Highland Spring Group secures Bank of Scotland and Barclays backing

Highland Spring secures £50m funding to fuel £200m sales target

Highland Spring Group, leading UK producer of natural source waters, said it successfully completed a competitive process to refinance its business.

The company has announced that the Bank of Scotland and Barclays, as its funding banks, will provide support as it progresses towards its stated ambition of £200 million sales by 2030.

Keep ReadingShow less
Northumbria Police arrest Michael Wright at Co-op South Shields, 2025

Persistent shoplifter jailed

iStock image

South Tyneside shoplifter jailed

A persistent shoplifter targeting stores in Northumbria is now behind bars after stealing from a South Tyneside store just weeks after being handed a suspended sentence for the same offences.

As informed by Northumbria Police on Thursday (13), Michael Wright, 35, visited the Co-op store on Mortimer Road in South Shields last Thursday (6) and took laundry products without paying.

Keep ReadingShow less
David Murray promoted as pladis CMO, Mete Buyurgan takes UK & Ireland helm

Mete Buyurgan (L) and David Murray

David Murray named pladis CMO

Snacking giant pladis has announced David Murray, currently leader of its UK and Ireland enterprise, will transition to the newly created position of global chief commercial officer.

After five years at the helm of pladis UK&I, Murray’s new role will see him take ownership of the company’s global platform and brand strategy along with its commercial transformation.

Keep ReadingShow less
Illegal cigarettes in Meir

Illegal cigarettes

iStock

Thousands of illegal cigarettes seized from Meir shop raids

More than £20,000 worth of illicit tobacco and vapes were seized from multiple premises in an one-day operation in Meir by Trading Standards team along with officers from Stoke-on-Trent City Council and Staffordshire Police.

The operation is the latest across the city that resulted in 13 shops being closed in the last 12 months, and forms part of Operation Cece, which is a National Trading Standards initiative in Partnership with HMRC to tackle illegal tobacco.

Keep ReadingShow less
​Don Julio Tequila

Don Julio Tequila, owned by Diageo. The spirits giant sells billions of dollars worth of tequila and Canadian whisky in the US.

Photo by Anna Webber/Getty Images for Flipper's Boogie Palace

Diageo suggests tougher rules of origin requirements as alternative to Trump’s tariffs

Spirits giant Diageo has suggested the US government consider tougher rules of origin requirements in trade agreements as an alternative to tariffs, a letter to the US Trade Representative showed.

In the March 11 letter, Diageo, the world's top spirits maker caught in the crossfire of US president Donald Trump's effort to remake global trade, argued that new rules of origin could support his aims and benefit the industry.

Keep ReadingShow less