Skip to content
Search
AI Powered
Latest Stories

HEINEKEN UK unveils chilling campaign for Halloween

HEINEKEN UK unveils chilling campaign for Halloween

HEINEKEN UK is introducing a suite of impactful spooky PoS materials which invite shoppers to ‘Meet the Chillers’ – bringing the occasion to life in-store and digitally, supporting bestselling SKUs to maximise the seasonal
opportunity.

Halloween presents a significant opportunity for retailers to drive sales, and in previous years, sales of beer and cider reached £127m in the total off trade during Halloween week, with a 4.6 per cent increase in sales versus the previous week last year.


HEINEKEN UK expects this year to follow suit, with Halloween being cemented as the biggest trading week during the autumn season- creating a peak moment in between the end of summer and the Christmas festivities.

Available to order now via https://thedeltagroup.com/heinekenPOS/, the ‘Meet the Chillers’ POS materials include FSDUs, posters, wobblers and shelf barkers, as well as a range of digital assets for retailers’ social media platforms, with further activations planned in depots over throughout October.

Retailers can also enter a competition via the microsite to be in with a chance of winning a Halloween-themed uniform for their staff, further helping to show a store’s engagement with the occasion and bring it to life for shoppers.

Highlighting multiple best-selling options within the HEINEKEN UK portfolio, from Strongbow Original to Strongbow Dark Fruit, Desperados, Heineken and Heineken 0.0, all SKUs tap into the Halloween opportunity.

Flavoured Fruit Cider overtrades with younger consumers at Halloween
, sales of Strongbow Original over index (40% more) at Halloween vs other weeks of the year in impulse, Desperados speaks to ‘up tempo occasions’ most common with Halloween missions and whilst 55 per cent of millennials celebrate Halloween a higher percentage of these consumers look to moderate, so leveraging well known low and no alcohol options like Heineken 0.0 is crucial.

HEINEKEN UK has a strong track record of providing convenience retailers with beer and cider category advice, rewards and assets through its free Star Retailer programme.

Its latest ‘Meet the Chillers’ is available to convenience stores of all sizes, including those who are not members of the scheme – opening support
to the whole channel, regardless of store size or the products they stock.

Paul Gordon, Customer Director at HEINEKEN UK, comments, “Halloween is a fantastic event for retailers and wholesalers to get involved and have fun with, as adults up and down the country will be looking to celebrate and socialise. Our new ‘Meet the Chillers’ campaign aims to help retailers maximise the
opportunity by tapping into that excitement.

“We know that the brands people purchase during Halloween week are very similar to the rest of the year, so retailers and wholesalers don’t necessarily have to worry about stocking limited-edition lines and dead stock after the event has passed. What’s important is how the beer and cider brands are displayed in store, and our ‘Meet the Chillers’ materials aim to help retailers maximise visibility and, therefore, sales opportunities.”

Retailers can discover beer and cider category guidance tailored for convenience stores via HEINEKEN UK’s free Star Retailer programme at linktr.ee/starretailer.

The Star Retailer scheme is an acclaimed, industry-acknowledged loyalty scheme boasting over 13 years of retailer support, having collaborated with 18,000+ stores, elevating the category and fostering growth. Backed by a £10m+ investment from HEINEKEN UK, the scheme is dedicated to the success of retailers’ stores nationwide.

More for you

Tilda tin

Tilda unveils limited-edition tin

Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.

The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.

Keep ReadingShow less
ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less