Westons Cider is giving drinkers of its award-winning Henry Westons range the chance to win an unforgettable escape to an exotic destination as part of its on-pack promotion.
For the past 13 years, Henry Westons’ annual campaign has been a sure-fire sales driver for retailers across the UK, with last year alone seeing almost 140,000 entries and attracting even more cider lovers to the brand.
This year, Westons is upping the ante and giving away a luxury holiday for up to four people to either Iceland, Hanoi, Kenya or Marrakesh. In honour of the cider maker’s 145th anniversary, there will also be over 145 summer-themed prizes up for grabs – one for each day of the competition – including bottle coolers, beach towels, speakers and other sunny day essentials.
Between April and August, the "Win a Luxury Escape" promotion will be available on 14 million bottles and 4.5 million multi-packs of Henry Westons in all retail channels. The competition will be supported by out-of-home and video-on-demand brand advertising throughout the period, reaching more than 9.8 million drinkers with each burst of activity.
Today, the Henry Westons range is worth an impressive £98.3 million in the off-trade and growing at a rate of 7.8 per cent – far outpacing total cider category performance of -1.1 per cent. Its success has been spearheaded by Henry Westons Vintage, the UK’s number one cider SKU which is now worth an incredible £20.5 million more than the next bestselling best-seller.
“Henry Westons is, by far, the country’s favourite cider with one bottle now sold every 0.75 seconds” explains Henry Westons Brand Manager, Holly Chadwick.
“As we enter a milestone year, we wanted to give back to our customers and reward loyalists with an on-pack promotion that’s bigger and better than ever. In a departure from previous two-person holidays, we’re delighted to be giving away a money-can’t-buy experience for up to four people, whether that means an adventurous break with friends or a fun-packed family holiday.“With promotional packs set to hit stores just ahead of peak cider season, it’s guaranteed to drive both value and volume sales for retailers.”
The promotion is now running across 500ml bottles of Henry Westons Vintage, Henry Westons British Vintage, Henry Westons Cloudy Vintage, Henry Westons Organic and Henry Westons Signature Vintage as well as four, six and eight packs of Henry Westons Vintage and the Henry Westons Organic 3L Bag-in-Box.
Run by the fourth generation of the Weston family in Herefordshire, Westons Cider, is the largest cider maker in the off-trade, producing a range of market-leading brands including Stowford Press.
