The latest episode of our High Street Matters podcast has uncovered disturbing insights into shop theft, moving far beyond what many wrongly dismiss as a victimless crime. Through conversations with Professor Emmeline Taylor, one of Britain's leading retail crime experts from City, St George's University of London, we've gained crucial understanding of why criminals target independent retailers.
What emerges is a picture far more complex than many might imagine. We're no longer dealing with simple opportunistic theft. Professor Taylor's research reveals three distinct groups at work. opportunists, drug-affected persistent offenders, and organised criminal gangs who have identified retail as a high-reward, low-risk target.
The scale of the problem is staggering. One former offender interviewed by Professor Taylor needed to steal £1,500 worth of stock daily just to fund their addiction. When you multiply this across the country, the impact on retail businesses becomes clear.
What's particularly concerning is how criminal behaviour has evolved. These aren't opportunistic thieves taking a few items. The targets have expanded beyond traditional high-value goods like groceries, alcohol and cigarettes. Everything is now at risk, and the perpetrators are increasingly calculated in their approach.
For independent retailers, the impact goes far beyond lost stock. These are often family businesses, built through years of hard work and personal investment. When theft occurs, it's not just merchandise being stolen - it's someone's savings, their security, their peace of mind.
Andrew Goodacre
The mental toll on our shopkeepers is overwhelming. Many report feeling vulnerable and unsupported, facing daily threats and aggression. This isn't just about financial loss - it's about the human cost to people who are the backbone of our high streets.
Through the podcast series, we're bringing these issues to light, providing crucial insights into criminal psychology and behaviour. Understanding why these crimes occur is the first step toward developing effective prevention strategies and securing better support for our members.
The High Street Matters podcast continues to explore these and other crucial subjects impacting independent retailers. New episodes will be released throughout the year, covering various topics relevant to today's retail landscape. What's clear from this episode is that retail crime requires a coordinated response - this has become nothing less than a national crisis. You can find all of our podcasts on major platforms by searching for "High Street Matters". Please do give it a listen!
The time has come, once again, for me to weigh in on what we’re expecting from booze, here in Britain, in 2025. And there’s a lot to pack in! So, let’s get started …
Top of the pack for this year, is likely to be similar to 2024 – Tequila and Rum will dominate. When it comes to Tequila, we’re expecting more growth and a bit of diversification – flavoured varieties and maybe people delving further into the agave category with Mezcal. Rum will remain popular as ever with a continued leaning towards brands that show provenance of production – so get a few Caribbean varieties on your shelf. Whisky is seeing more and more drinkers look to different world varieties while vodka is as popular as ever (although I find there’s not too much to get excited about there).
Nick Gillett
Another success story from this year was low- and no-alcohol spirits. I think the success will continue but we’re going to see a ratification of the category as the lower-quality liquids drop out of the market, and Ready to Drink (RTD) products continue to be popular in the right setting, with the right customer.
Aside from the categories themselves, look out for brands who boast sustainable credentials and a social conscience – we know consumers care more and more about this, and they’re getting more experimental too, so don’t be afraid to jazz up your range.
Finally, this year will be tricky for some producers as duty rates are set to go up again in April, so support the creative, independent producers who care about the quality of their liquids. Your customers might just notice the difference!
Staying in is the new going out, and everyone’s loving it. The Big Night In trend is sweeping the UK, and it’s a total vibe.
Whether it’s movie marathons, football matches, or a midweek wind-down with your favorite series, or even a romantic date, people are ditching the drama of the outside world for the cozy comfort of home.
It can be anything from a night on the sofa with a partner, to a group of friends gathering together for a celebration, formal or casual – it’s about making the most of time together at home.
What makes convenience stores the true heroes of the Big Night In is their sheer accessibility. After all, who comes in handy when people need some more snacks five minutes before the movie starts or forget the popcorn for the game or need more drinks for the guests?
This trend isn’t just about stocking shelves—it’s about making your store shoppers’ first thought. It’s time to make the best of this wave by becoming one stop solution for every Big Night In needs.
Big Night Ins have long been a popular alternative to hitting the town and although they rapidly became the new ‘going out’ during lockdown, consumers are still spending considerably more time at home with affordable treats topping the shopping list.
As shoppers continue to feel the strain on household income, consumers are only going to embrace this trend more and more. What gained momentum during Covid-19 lockdown is now an integral part of British life. It’s a win-win for everyone.
Industry leaders like Susan Nash from Mondelez, Mark Roberts from Perfetti Van Melle, Tom Smith from Accolade Wines, Caitlin Brown from BrewDog, Lauren George, from Mars Wrigley and Nic Storey from Pepsico speaks collectively of how crucial and beneficial the trend if for convenience channel.
What is making it even better is consumers’ inclination towards indulging in little treats here and there.
As pointed out by Rachel Wells, Commercial Director at St Pierre Groupe, consumers have continued to invest in “treat moments” at home during the cost-of-living crisis, reserving nights out for major celebrations.
Starters for fun
We will all agree that the life of every gathering and in-house parties are snacks. Sharing packs of crisps, popcorn and nuts are absolute must-haves. They’re the crowd-pleasers that keep families happy, movie nights on point, and football fans fueled.
Savoury snacking represents a strong opportunity for convenience retailers looking to maximise their sales and cater to consumer desires to socialize at home.
As pointed out by Nic Storey, Senior Sales Director, Impulse & Field Sales at PepsiCo, the total salty snacks category in independent and symbol stores is worth £637.5million and growing at +9.0 per cent, suggesting its crucial role in the sector.
As consumers come together to connect and socialise, most will also be looking for larger pack sizes of their favourite savoury snacks that they can enjoy together. No wonder, sharing formats are now the largest segment within the salty snacks category, making up 69.4 per cent of it.
Storey from Pepsico tells Asian Trader, “Within our own portfolio, sharing packs across our core Doritos range, Sensations, and Walkers crisps have been performing strongly.”
There is an opportunity here to tap into the popularity of these brands and drive sales, in particular for those looking for a sharing format. Ensuring that a range of sharing formats is available will mean that shoppers will turn to convenience not only in the case of last-minute needs but for weekly shopping too.
Keeping the shoppers curious and interested in the range here is crucial. And a perfect mix of bestsellers and new launches is the key.
“Enjoyment is the number one driver of choice when buying crisps and snacks, so we recommend retailers offer well-loved core brands such as Quavers, Wotsits and Monster Munch,” adds Storey.
A new launch to highlight on the shelves is Walkers Smokin’ BBQ Sauce which has joined Walkers’ core line-up, helping retailers meet shopper preferences for their favourite flavours whilst encouraging them to trade up with Britain’s most loved crisp brand.
Following the successful launch of PepsiCo’s Extra Flamin’ Hot range last year, the maker also launched a limited-edition variant on the iconic Walkers crisp Walkers Extra Flamin’ Hot.
Storey believes that this latest non-HFSS innovation is set to drive additional snacking sales for retailers by introducing more shoppers to Extra Flamin’ Hot while also engaging existing buyers with a new variant featuring the iconic Walkers brand.
Walkers Extra Flamin’ Hot is available for eight weeks only, in a 150g sharing pack (RRP £1.65), 70g PMP (RRP £1.25) and 45g grab bag (RRP £1.10), and the launch will be supported by a multi-million ATL campaign, spanning TV, social media, digital, OOH and PR.
Pepsico is also doing an on-pack promotion on Walkers MAX in sizes 140g, 70g PMP and 50g. Kicked off on Jan 20 and running until March 23, the campaign offers football enthusiasts the chance to win UEFA Champions League final experience in Munich, Germany, along with UEFA Champions League merchandise.
While offering the popular crisps and nuts range is a great way to keep the shoppers hooked, retailers also need to consider premium as well as healthier, free-from range snacks.
Big Night In is a time for fun and indulgence. However, there has been notable growth in health-conscious consumers seeking healthier alternatives and plant-based options, particularly toward the beginning of the year.
Retailers should focus on offering artisanal snacks, products from locally sourced suppliers and dynamic flavours to create a special and memorable experience for customers.
And a great name to consider here is Fairfields Farm.
Tash Jones, Commercial Director at Fairfields Farm, shares her insight, “As consumers look to add premiumisation to their Big Night In occasions, there is a strong role for products that meet this demand, for example Fairfields Farm’s hand cooked crisps, which offer high margin and cost-effective range differentiation for retailers.
Jones also agrees that sharing formats are particularly popular for Big Night In occasions as customers often seek better value for money.
Fairfields Farm’s 150g sharing packs consistently perform exceptionally well during these occasions, aligning perfectly with consumer preferences – as demonstrated by substantial YoY sharing growth for the format.
Jones adds, “In May 2024, we introduced our latest flavour, Prawn Cocktail, in response to growing consumer demand for nostalgic tastes. Looking ahead to 2025, we have some exciting developments in store here at Fairfields Farm, including the launch of two brand-new flavours.”
Meals and deals
Convenience is always an important factor in successful BNIs, especially when hosts want to give guests something fun and different but do not want to spend hours prepping and cooking.
That’s where brands such as Rustlers come into their own. Tasty, convenient and cooked in less time than it takes to boil a kettle, Rustlers is the ideal Big Night In product, enabling consumers to enjoy a convenient chilled ready meal without interrupting the night’s events.
According to Ross Davison, Head of Convenience at Kepak (Foods Division), Rustlers continues to grow and is now worth £118m, outperforming the micro-snacking category with growth of over 2 per cent.
In 2025, we expect Asian ingredients and flavours to really take off within the mainstream culinary landscape, and this will inevitably have a knock-on effect on BNI food choices.
With 95 per cent of UK households buying into the World Foods category (Kantar, 2024), there is clearly a massive BNI opportunity here.
This is where brands such as Master Cook range of authentic meal kits and accompaniments really come in handy.
Matthew Moyes, Marketing Controller at leading speciality food importer and distributor Empire Bespoke Foods (EBF), informs, “Specifically developed for world food enthusiasts who want to recreate their favourite dishes quickly and easily, the range celebrates global cuisines including Indian, Japanese, Korean, Malay, Thai and Vietnamese and delivers authentic flavours and taste experiences quickly and easily.”
"Our new range of premium Cornichons – whole crunchy mini pickled cucumbers from the UK’s leading gherkin brand Mrs Elswood – are perfect for pimping up a cheeseboard and delivering a tasty accompaniment to a wide range of savoury foods.”
Moreover, Mrs Elswood, the UK’s favourite gherkin brand, has just unveiled a new duo of snack pickles in handy pouches ideal for the Big Night In.
The innovative new Mrs Elswood Pickle Bites are now available in convenient 50g packs in fiery Peri Peri and original Classic flavours. Gluten-free, vegan and kosher, MrsElswood Pickle Bites also offer an 18-month shelf life.
“Delivering all the much-loved punch and crunch of a MrsElswood Gherkin but now in a handy pouch for extra convenience and portability, we are confident that MrsElswood Pickle Bites will be a hit with consumers seeking a new vegetable-based snacking experience,” comments Moyes.
“We know that consumers are increasingly seeking healthier snacking alternatives – and a pickled vegetable fits the bill perfectly.”
Considering that the top two usage occasions are sandwiches and burgers, selling gherkins on a secondary location near the bread (sandwich loaves, burger buns) or even burgers can help the shopper plan their whole meal and can help increase basket spend.
Another key thing that people stock ahead of a gathering is bread and bakery products.
Premium brands like St Pierre offer an easy and affordable way to elevate these occasions.
Shoppers are increasingly looking for products that deliver some indulgence as well. Retailers can easily cater for this by providing ranges that allow customers to “upgrade” from traditional staples.
Brioche is a keyway to enable customers to do this, and St Pierre’s brioche range is an ideal base for enhancing a host of popular at-home recipes.
Wells shares with Asian Trader, “Our best-selling products, St Pierre Brioche and Seeded Brioche Buns, offer consumers a simple way to elevate the everyday at-home occasions, including for the Big Night In.
“They are all pre-sliced for convenience and benefit from an extended shelf life, to help reduce in and out of home wastage."
St Pierre is a brand going from strength to strength and is now the fastest growing bakery brand in the top 15, the fastest growing brand in rolls, the fastest growing brand in breakfast and the fastest growing brand in lunch and evening meals.
Retailers need to offer products that attract shoppers and keep them bringing back. Freshness is paramount, and Baker Street’s products are cleverly packed to stay fresher for longer, helping retailers ensure on-shelf availability with less risk.
Interestingly, consumers are also looking for quick and easy ways to create ‘fakeaway’ favourites.
Josh Corrigan, Customer Development Director, UK, at St Pierre Groupe, informs, “Retailers can cater to the demand (fakeaway) by stocking Baker Street’s range of Burger Buns and Hot Dog Rolls, which are ideal for consumers looking to recreate classic burgers and hot dogs, served with a variety of toppings.”
Baker Street’s recipes have been specifically developed for this purpose – with burger buns “built for burgers” and hot dog rolls “ready to handle” the load.
“They also cater for the whole family and multiple meal occasions – a very attractive proposition for those wanting to make their food go further.”
Baker Street’s burger buns and hot dog rolls’ association with “Americana-style” dishes also offer the retailers exciting opportunities for pairings with American beers, wines and spirits, as well as soft drinks.
For sweet tooth
Big Night In usually equates to family time and shoppers look for something for everything. A party-at-home cannot be complete with some desserts, chocolates and candies.
In the current cost-of-living climate, confectionery offers an inexpensive way for customers to treat themselves without breaking the bank. It’s a small luxury that can significantly enhance their night.
Format is key so offering both chocolate and candy bags is a must. In candy there is a key trend for sours, and Sour Patch Kids is growing by over 50 per cent so retailers should make sure their range includes a strong range of sours.
Susan Nash, Trade Communications Manager at Mondelēz International, says, “Shoppers like sharing moments, and the evening occasion is the key time of day for sharing, with tablets and bags being the most convenient and popular format among the consumer.
“At this time of day, consumers want to treat themselves and indulge. So in order to build a successful and efficient Big Night In range within confectionery, stores must offer the best-selling lines
Shoppers like variety as well so it’s important to have a range of flavours and different types of sweets from hard to soft to appeal to all shoppers.
Value is important too in this aisle, where 70 per cent of sales are in PMPs. So in order to build a successful and efficient Big Night In range within confectionery, retailers must focus their space on the best-selling lines across these key formats and pack types.
One of the latest offerings by Mondelez is Cadbury Dairy Milk’s Made to Share range. The range includes twelve limited edition on-pack designs for its Cadbury Dairy Milk 180g and 95g PMP bars which are all centred on appreciation for each other.
With front-of-pack designs posing questions such as ‘Who Pays the Subscription?’, ‘Who Drove?’ and ‘Who Cooked?’ to determine who gets the biggest share of chocolate, the playful new riffs on the iconic Cadbury Dairy Milk bars add a collectable novelty to the sharing occasion.
Cadbury Dairy Milk launches ‘Made To Share’ limited edition barsMondelez
Perfect for the Big Night In occasion in the run-up to Easter, Mondelēz International is also unveiling the Easter Favourites Pouch, its first-ever confectionery pouch made from paper. The new pouch contains Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs.
For sweet-lovers, EBF too offers the on-trend fruit candies from US confectionery giant Mike & Ike, perfect for sharing.
Alongside Mondelez and EBF is Perfetti Van Melle which promises to offer retailers various delicious and popular options for Big Night In.
Armed with 30 mini lollipops in fan-favourite flavours like cola, strawberry, orange, apple and cherry, Chupa Chups Mini Lollipop Bag targets sharing occasions with launching in time to add some sweetness and variety to upcoming summer parties and holidays.
As pointed out by Mark Roberts, Marketing & Trade Marketing Director at Perfetti Van Melle, the range uses only natural colourings, infused with Vitamin C, featuring a recyclable paper stick and individually wrapped to promote hygiene and portion control.
Another must-stock item is Fruit-tella, the delectable chews that contain real fruit juice and are made with all-natural colourings and flavours. This makes them the perfect portable snack for families looking to enjoy a big night in treat without an added sugar-hit.
Thanks to the enduring popularity of Mentos Fanta amongst consumers, the hit treat is back in a pouch bag format, alongside Mentos’ most-loved flavour fruit roll, Fruit Mix, worth £5.1m.
Sharing bags are the most popular pack format in confectionery, accounting for 71.4 per cent of sweet value sales, states Roberts.
Mentos is targeting the growing trend for sharing occasions with Mentos Fanta Pouch Bag and Mentos Fruit Mix Pouch Bag, the latter of which features the fresh addition of a Green Apple and Blackcurrant flavour sweet.
The sour trend has grown in popularity, particularly amongst Gen Z. Chupa Chups Belts range taps into growing demand for sour and fruity sweets, the range comprises of tantalizing sour mixed belts, sour apple belts, sour strawberry belts. Packed in convenient 90g bags, the vibrant and playful packaging is designed to stand out on shelves, add colour to the confectionery aisles and to entice new shoppers to the category.
Roberts told Asian Trader, “With the overall laces, belts and wands category now valued at £91m and experiencing a remarkable growth rate of +19 per cent, Chupa Chups is poised to capture an even larger share of this expanding market and advises buyers to stock up now.”
Perfetti Van Melle’s biggest launch of 2024 was Mentos Discovery, a fruit roll that features 14 different flavours such as lychee, watermelon and passion fruit. These flavours are rarely seen in confectionery and therefore stand out as different and intriguing.
Research conducted by Mintel in 2022 demonstrated that 63 per cent of sweet consumers want a wider range of flavours, and sales figures prove that. 57 per cent of Mentos Rolls sales come from mixed fruit, making 2024 the ideal timing for Mentos Discovery to hit the market.
Roberts explained how the team scrutinised trends, consulted research and analysed sales performance to make informed decisions for 2024.
The proof is in the pudding as Mentos Discovery has had incredible results in 2024 despite the single roll only being launched in May. It is now a £1.1m sub-brand with the single roll accounting for £820,000 worth of sales.
Another must share bag brand to stock in stores this season is Bonds of London, which is loved by customers thanks to their clearly marked prices.
The bags are marked as £1.25 with flavours including Great British favourites like Fruit Pastilles, Jelly Beans, Chocolate Peanuts, Midget Gems, Fruit Jellies and Chocolate Honeycomb.
The newest PMP product from Bonds are their Kids Sweet Bags which retail at 50p each.
Kathryn Hague, Head of Marketing at Hancocks, explains, “Younger customers love these tasty ‘pick n mix’ sweets with pocket money prices. Independents can encourage sales by merchandising products for the whole family for big night in, and stocking a range of options for every age group to enjoy.”
Candy Realms Fizzy Mix Candy Cup is another great standout product that captures the attention of shoppers.
Hancocks also has Candy Realms Sweetest Mix Candy Cup RRP £2.50 where customers can indulge in fruit flavour sour coated jellies and vanilla flavour mallows.
Kids novelty products are another must stock ahead of the Big Night In. The Crazy Candy Factory Gummy Noodles RRP £1.00 are the perfect choice.
Hague adds, “At Hancocks, we have an unrivalled range of pick and mix favourites with our Kingsway range, offering the nation’s favourite confectionery, including a wide variety of halal, vegan and vegetarian options.”
All Kingsway confectionery is available in either 2.5 kg or 3kg bags with an RRP of £1.49 per 100g.
Top sellers from the range also include the Assorted Fizzy Mix, which offers customers the chance to enjoy a variety of the most popular fruity and bubblegum flavoured fizzy sweets.
Kingsway Raspberry Bon Bons, Giant Strawberries, Strawberry Bon Bons, Fizzy Bubblegum Bottles and Watermelon Slices are also best sellers from the range.
Novelty products are also a great way to encourage impulse sales, so stocking up can help independent retailers. Warheads popping candy at RRP of 99p per pieceis also a must stock.
Another line to consider stocking to drive impulse buys is the popular American brand PEZ. Their iconic PEZ dispensers come in a range of much-loved children's characters and have an RRP of £2.
Lauren George, External Communications Manager, Mars Wrigley, strongly believes that the Big Night In trend, fueled by the desire for convenience and comfort, presents a significant opportunity for the retail sector.
As cost of living continues to be at the front of many consumers’ minds, price-marked packs (PMPs) are notably increasing in popularity.
George explains, “PMPs offer reassurance to consumers that they are paying a fair price for a quality product. PMPs also prove to be important to retailers as they can build a sense of trust and confidence amongst consumers.”
“The impulse purchase trend has resonance for Mars Wrigley, and we want to continue to partner with our customers to deliver against them. Our category-first approach defines new routes for shoppers in the omnichannel world. Displays and in-store media are critical for us to drive awareness and conversation at the point of purchase.”
Data demonstrates that consumers are looking to purchase within the bite size sub-category.
“Appealing to the screen time consumption occasion, while also opening new opportunities in baking and decorating, M&M’S Minis are set to unlock shopper penetration by recruiting younger consumers into this sub-category, where Mars Wrigley already leads with a 42 percent market share,” says George.
M&M’S Minis are available in multiple pack formats- 70g Price Marked Pack, 115g Core Pouch, 176g More-To-Share Pouch and 800g Party Pack. This innovation fills the gap for a permissible treat that is fun to eat and capitalises on the Gen Z target market’s love of new and exciting tastes, offering a moment of escape.
Mars Wrigley launches new Skittles Giants GooeyMars Wrigley
Another line to stock is Mars Wrigley’s SKITTLES Giants Gooey that was launched last year. Filled with a gooey, citrus core, this innovation taps into the trend for fun and unexpected tastes while capitalising on the growth in fruit-inspired confectionary which has seen the category increase at a CAGR of 4.3 per cent.
While candies attract the young shoppers and the ones with children, it is premium chocolates that usually catch the attention of everyone.
In Independents in the last 12 weeks, unit sales for premium chocolate have shown an 8.9 per cent increase, with Divine Chocolate unit sales increasing by more than double this figure, showing an uplift in sales of nearly 25 per cent.
Commenting on the figures, Lydia Stubbins, Group Marketing Director, Divine Chocolate Ltd, said, “We believe this shows that little luxuries, like delicious chocolate are still something consumers are willing to spend money on, despite the cost-of-living crisis.
“It also shows that despite price increases within the category because of the rising price of cocoa, consumers are not put off.
Of course, this data covers the Christmas period when premium chocolate is a go-to for consumers but even looking at Premium Chocolate more widely over the last 12 months, the category shows an increase of 15.5 per cent when it comes to revenue. This shows that there is a clear opportunity for Independents to grow basket size by stocking a range of premium chocolate, Stubbins said.
There’s been a rise in nostalgic and traditional flavour profiles across chilled desserts, beverages and sweets, with consumers increasingly searching for edible escapism.
As such, Divine identified a gap in the block chocolate market for a range of bars that bring these flavours to life in an indulgent, fun and premium way with their range of Dessert Bars.
Stubbins pointed out that 54 per cent of shoppers view Divine’s Dessert Bars as an alternative to their usual premium dessert (e.g. a cheesecake, trifle or shop bought pudding) which offers
independents a great opportunity to steal sales from the premium dessert category (one typically dominated by grocery multiples).
In addition, 45 per cent of consumers surveyed said they’d buy Dessert Bars on top of their normal premium dessert and/or chocolate bar, so there is a clear opportunity to drive incremental growth, beyond just the Big Night In occasion, Stubbins adds.
At £4.49 RRP and a strong 58 per cent purchase intent, Dessert Bars are a fantastic, highly incremental way to grow basket size with shoppers who are looking for something a little bit special, that doesn’t break the bank.
For Good Times
Big Night in brings big opportunity in the alcohol aisle as both the hosts and the guests are seeking more options to stock as well as gift.
As a well-established category, still wine remains an anchor in the stores, driving footfall, repeat traffic and overall customer loyalty. With £6.3 billion in sales in the past year, still wine has continued to perform strongly because of a combination of established consumer favourites and exciting innovation across several areas, from new formats to product formulation.
Wine sales generally stay strong year-round, but for maximum customer loyalty, stocking core signpost brands will boost shopper trust who in turn will keep returning to your store when they need a bottle for tonight.
Crucially, the majority of sales in convenience come from the core mid-range price point between £6 - £8, therefore it should be at the heart of every retailer’s range in-store.
Now in its second decade as the UK’s number one wine brand, Hardys is worth £316m, delivering £46m more in value to the category than its number two competitor.
Within convenience, Hardys remains the strongest core brand accounting for £149.3m in sales last year.
Tom Smith, Marketing Director - Europe, at Accolade Wines, tells Asian Trader, “We are seeing white wine continue to lead the category, accounting for four out of the top five varietals.
“This is also reflected in Hardys performance as we see, Hardys Sauvignon Blanc, Hardys Crest Chardonnay and Hardys Stamp Chardonnay/Semillon all showing growth, which shows that shoppers are still looking for accessible, familiar varietals from a brand they trust that, most importantly, deliver on taste.”
With sales of £103m, another brand in dynamic growth across convenience is Jam Shed from Accolade Wines.
The Jam Shed portfolio now includes Shiraz, Malbec, Chardonnay, Rosé, Red Blend, Tempranillo and Jam Shed Fruits- Rhubarb & Strawberry Smash and Black Forest Mess.
Smith reveals that Jam Shed’s growth has been driven by recruiting new consumers to the brand and converting them to loyal “Shed Heads” who truly engage with the rich, jammy, and smooth taste of the Jam Shed portfolio.
It’s a must-have brand for all UK retailers to take full advantage of this new generation of more adventurous, less traditional wine drinkers, he adds.
Red wine remains a staple addition, so bestsellers like Merlot, Shiraz, and Cabernet Sauvignon should always be part of retailers’ red wine offering.
Smith adds, “We are also seeing impressive growth of red blend varietals, with wines such as Barossa Ink Shiraz really resonating with consumers due to its contemporary aesthetics and opulent style.”
For white wine, Sauvignon Blanc, Pinot Grigio and Chardonnay came out top for value sales, with Sauvignon Blanc and white blends driving a lot of growth last Christmas.
Retailers should ensure a selection of these varietals is stocked. Mud House French Sauvignon offers shoppers a more premium option, while Wise Wolf Chardonnay is the perfect white wine to dress up the dinner table, with its unique eye-catching bottle made from made using “100 per cent post-consumer recycled glass cullets”.
This February, Echo Falls, the UK’s number one flavoured wine brand, launched a fresh, fruity flavour – Watermelon and Kiwi Fruit Fusion. With a 9 per cent ABV, the new launch will appeal to a young consumer demographic as it taps into a demand for RTD cocktails and sweet ciders in a bid to lure existing consumers of these popular products towards fruit wines.
Smith shares, “Although key trends are expected to continue, within the current climate, the cost-of-living pressures will influence shoppers’ purchasing decisions and how much consumers are willing to indulge.
“We’ve seen a decline in impulse purchasing and expect some shoppers to switch down to cheaper products or to reduce frequency and basket size. The £6-9 range remains important for impulse buying due to the lack of range for wines priced at £6 and lower, forcing consumers to trade up.
“While wines priced at £9 aren’t performing as strongly as the £6-9 range, many shoppers will still be looking to trade up for certain occasions.”
Trading up to more premium options like Hardys Crest is common among shoppers. The wine still lands within the £6-9 range but is a higher-quality option, whilst for others it may be an extra bottle of their everyday favourite.
Accolade Wines expands Mini Box offering with Jam Shed ShirazAccolade Wines
Hot off the heels of the launch of Mud House Sauvignon Blanc in Mini Box format, Accolade Wines is delighted to continue diversifying and expanding its mini boxed wine portfolio with the addition of fan-favourite wine Jam Shed Shiraz.
Known for its rich, bold and jammy flavour profile, the Jam Shed Shiraz Mini Box is widely available across grocery and retail channels. A key benefit of boxed wine is that its freshness and quality is preserved for up to six weeks after opening, so consumers can savour the wine at their own pace or share with friends over multiple occasions.
Catching the trend, Kingsland Drinks also recently expanded its Campaneo range with the addition of new, convenient 2.25L Bag in Box (BiB) format.
As informed by Jo Taylorson, head of marketing and product management, Kingsland Drinks, the conditions for this still-emerging format are ripe for success, with producers, brand owners and retailers investing in quality of liquid, innovative packaging and campaigns that educate the shopper on the format’s virtues.
“This has been supported by the wider industry, press and influencers who are waxing lyrical about bag in box wines. Slowly but surely the format is shaking off its reputation as a ‘cheap’ alternative,” adds Taylorson.
In the RTDs, the growth has been slow yet steady as the category matures.
While we are seeing less innovation from brands, there have been smarter and more effective launches as the category matures and has a clearer view of the consumer. Consumers are also making more considered choices within the category rather than chasing the new best thing on shelves.
Store managers should ensure there’s a dedicated section for chilled down RTD’s that cover classic spirit and mixer combinations all the way through to bar-quality cocktails to really pique interest from Big Night In shoppers looking to treat themselves.
Good times often come with chilled beer.
To cater for a bigger group with different tastes, retailers must keep larger multi-pack formats like BrewDog’s Mixed pack are ideal for this occasion.
Along with Premium Lager, Craft Beer features significantly in many at home occasions, including night In (alone or as a couple), regular/everyday drink and planned social gatherings.
Caitlin Brown, Category Executive, BrewDog PLC, shares with Asian Trader, “We’ve also seen good distribution growth for Craft Beer in Total Impulse (+0.6), with key supply wins for Hazy Jane, Lost Lager and BrewDog’s Mixed multipack. With wider availability for these products, linked to the big night in mission, the sales opportunity is even stronger.”
Of the top occasions for Craft Beer, BrewDog is the most consumed, with 29 per cent of Craft Beer drinkers choosing Punk IPA when trying to relax.
Brewdog ‘damp’ January initiative for drinkers who want to stay a bit wetBrewdog
From a Craft Beer perspective IPA is the most popular and best-performing style of beer all year round in convenience. The heartland of craft is Punk IPA, which acts as a signpost for the category.
Brown adds, “As an initial craft offering, we recommend starting with our top two products, Punk IPA and Hazy Jane New England IPA 4-can multipacks, which also continues to see a lot of love from shoppers.
“We also recommend rotating your range twice a year to reflect weather conditions and seasonality. As leading SKUs, Punk IPA and Hazy Jane New England IPA should be featured all year round but there is an opportunity to flex the range and include the likes of Wingman session-IPA and Black Heart on a seasonal basis.”
The BrewDog 330ml 8-can mixed packs is also an important recruitment tool.
Something else to drink?
As consumers turn to comforting, affordable indulgences during the colder months, hot chocolate is also very much a key component of the Big Night In (BNI) trend.
The Mars Chocolate Drinks & Treats (MCD&T) hot chocolate range achieved an impressive 33.9 per cent increase in units sold during BNI in Q4 2024.
The range’s standout performer, Galaxy Instant, has delivered exceptional results in the convenience channel all year round, with unit sales surging by 85.4 per cent and surpassing 1,000,000 units sold.
Kerry Cavanaugh, general manager at Mars Chocolate Drinks & Treats, comments, “Big Night In continues to be a key part of hot chocolate consumption for those seeking to recreate the coffee house experience at home.
“Our hot chocolate range not only plays a pivotal role during peak BNI periods but also delivers exceptional results year-round in the convenience channel, driven by our portfolio hero, Galaxy Instant.”
With more shoppers looking to moderate their alcohol-consumption, session-able products have been a huge focus for BrewDog over the last 12 months, including the launch of session-IPA, Wingman and low ABV lager, Cold Beer.
Brown says, “Since its nation-wide launch at the start of the year, Wingman has tapped into the growing session-IPA occasion and is now the fastest growing craft beer brand. It is also helping the wider portfolio by acting as a recruiter into craft beer, with 61 per cent of shoppers going on to buy craft beer for the first time, following the first purchase of Wingman.”
“Following an initial launch with the Tesco group, Cold Beer has been available nationwide since September and represents another success story for us and has delivered over £1.4m sales since launch,” she adds.
With more consumers focusing on moderation or even abstention, a whopping 43 per cent are reducing the alcohol content of the drinks they consume, and this does not show signs of slowing. This has led to a generational shift, with almost 40 per cent of 18-25s not drinking alcohol at all vs 22 per cent in 2019.
With the continued demand, we expect the low and no category to grow further and play a stronger role in shopper’s repertoire.
Well-known, established brands such as BrewDog, which holds two of the top 10 sellers within alcohol-free beer and continues to evolve and improve its alcohol-free range, as well as product quality, will be key to this success.
No and low alcohol category is buzzing at the moment with lots of additions coming up, encouraged by the shoppers’ response.
Another name to remember here is Kingsland Drinks that started packing non-alcoholic wines and spirits in 2019 and is now responsible for developing and launching some of the market’s leading brands.
The company currently blends and bottles non-alcoholic gin, rum, whisky, tequila, and still and sparkling wines, using world class technology and controls to ensure the highest possible quality assurance standards.
Taylorson from Kingsland Drinks explains, “Lower and no abv wines and spirits are earning their place on fixtures and consumers are responding by integrating them into their shopping.
“They are becoming a must have item to have stocked at home and ready to go for those evenings in where consumers want to ‘unwind’ with a drink that offers complexity, but don’t necessarily want to consume alcohol or for consumers who are following the “zebra striping” trend, alternating alcoholic and non-alcoholic drinks to avoid overindulging and to moderate their consumption of alcohol.”
Store managers should look to Andrew Peace for a high quality, slightly lower abv option on the wine aisle. The Australian wine brand has worked tirelessly to craft wines at 11 per cent abv which give consumers a great tasting wine while maintaining a great value price point.
Another major trend currently seen is the rise in demand for adult soft drinks.
With consumers constantly on the lookout for something different, the iconic French ‘La Mortuacienne’ artisanal lemonades from EBF, together with Virgil’s handcrafted American sodas in classic Black Cherry, Cream Soda, Root Beer and ‘Flying Cauldron’ Butterscotch Beer flavours, not only quench thirsts but deliver premium quality, sophisticated no-alcohol options.
Pump up the sales
Overall, shopper confidence is improving at a total level as inflation rates recover. A little creativity along with promotions and mindful merchandising can create a significant difference in the numbers.
Nash from Mondelez reveals to Asian Trader, “Our latest insight indicates both penetration and frequency of convenience shopping has increased, reflected in the shopper shift to smaller more frequent shops, with shoppers prioritising their immediate needs, be that for immediate consumption or for that evening.”
Cost of living pressures have also seen a move by consumers to “eat in” more, again providing opportunities in convenience retailing for “meal for tonight” and “big night in offers” as consumers see staying in with friend and family as a cost-effective alternative to going out.
Nash adds, “We also see a continued focus on value, with price-marked pack sales increasing in convenience at a total level. Price marked packs help deliver a value message in store, tapping into consumers’ need for ‘affordable’ treats, so they’re an important part of a convenience retailer’s range.
“However, there is still a demand for premium products, and we see consumers not wanting to hold back on seasonal treats, in particular. It’s also important to note that consumers are focused on value not price.”
Traditionally, Big Nights In were restricted to sharing seasonal events and major sporting occasions, but with the trend to stay in remaining as strong as ever, consumers are constantly on the lookout for new taste adventures to spice up their BNI experiences.
This can mean some significant opportunities for retailers to capitalise on impulse food and drink purchases; creating dedicated displays and promotions on linked purchases will also help drive sales.
Not surprisingly, the right price is another crucial factor as this allows consumers to experiment without spending too much, although premiumisation is also a rising trend so don’t overlook demand for higher quality products too.
Effective merchandising is key to success and ultimately this comes down to understanding your customers, and why they are shopping with you. If customers are entering the store with a view to stocking up for the Big Night In occasion, for example, this should influence where chilled drinks, meal kits and confectionery are positioned and how they are displayed.
Rustlers uncovers new ‘Fakeaway BNI’ opportunity for c-storesKepak
Davison from Kepak urges retailers to use the broad consumer appeal of Rustlers as an integral part of the Big Night In selection, offering complementary drinks, snacks and desserts as part of a basket-boosting meal deal.
Products often bought with Rustlers include complementary big night in food such as fries and drinks, underlining the role Rustlers has to play in the Big Night In offering.
“The rising popularity of Fakeaways, where consumers recreate their favourite takeaway meals at home, is boosting the Big Night In occasion, with 74 per cent of consumers saying they are ‘convenient’and 70 per cent saying they are ‘good value’,” he adds.
Indeed, such occasions are an excellent opportunity to co-merchandise products, boosting sales while providing customers with a convenient one-stop shopping experience.
Pairing items like Fairfields Farm’s crisps with beverages or dips, or offering options such as olives and peppers, perfect for ‘picky bits’, enhances the appeal.
Event-themed merchandising, such as grouping products around cosy evenings in, major sports events, Valentine’s Day or Christmas, also drives higher sales.
Clearly labelling and positioning these items in high-footfall areas of the store further maximises their visibility and impact.
Jones from Fairfields Farm shares with Asian Trader, “I always recommend stocking a wide variety of products to appeal to a wider audience.
“While indulgent snacks are essential, it’s equally important to include options that cater to allergy sufferers and dietary restrictions. Our Fairfields Farm range is 100 per cent vegan and gluten-free, ensuring everyone can enjoy the flavours they love.”
Let’s Hang out
Ice cream tubs for that perfect rom-com night, microwaveable meals for hassle-free dinners, and even board games or party supplies for group gatherings-convenience retailers who think outside the box and offer a variety of these items will win the hearts (and wallets) of their customers.
Stock up on crowd-pleasers like crisps, popcorn, and sharing-size chocolates, but don’t forget the lesser-known heroes- dip tubs, cocktail mixers, and fancy ice cubes. Arrange them in easy-to-grab bundles for a "Night In Survival Kit" vibe.
Everyone knows snacks are the life of the party, but why stop there? Add some supporting characters to the mix—like ready meals, pizzas, and quirky dessert options—to tempt customers who might be too tired to cook.
Don’t shy away from premium options either; nothing says "treat yourself" like gourmet popcorn or a cheeky bottle of prosecco. Use bold signage and cheeky puns like "Netflix & Nibble" or "Score Big on Snacks" to grab attention.
The devil is in the details—or in this case, the napkins, paper plates, and even the odd pack of playing cards. Big Night In shoppers aren’t just after food; they’re hunting for a hassle-free evening. Capitalise on this by stocking convenient extras like microwaveable popcorn bags, reusable straws, or even themed party supplies.
And for those wanting to impress their guests? Offer quick recipe ideas or cocktail suggestions near relevant products. Pairing suggestions like “Nachos + Guac = Perfection” or “Mix this tonic with that gin” can inspire upselling while making your store feel like the ultimate party guru.
And don’t underestimate the power of social media. Use your social media channels to promote your Big Night In range with vibrant photos and clever captions. Highlight limited-time offers or “staff picks” for the ultimate Friday night lineup. Also, encourage shoppers to snap their Big Night In hauls and tag your store.
By tapping into customer needs with smart merchandising, irresistible offers, and a dash of creativity, retailers can not only see good sales but also more footfall. So stock up, think like a party host, and watch your sales turn into a celebration of their own. Have fun!
Bakery products aren’t just bread and butter for UK convenience stores—they’re the whole darn baguette! Whether it’s a crusty roll for breakfast, or a fresh loaf , the favorite cereals or tray of fresh eggs, breakfast goods have always been known for driving sales and footfall in convenience stores.
With more people heading back to the office, out-of-home (OOH) meal occasions have grown by an impressive 8.7 per cent in 2024, shows the latest numbers by Kantar. Leading the charge? Breakfast, which saw a remarkable 13.7 per cent increase as commuters embraced early morning stops for coffee and a bite to eat.
This shift highlights not just a return to routine, but a renewed appreciation for both convenience and starting the day on the right note. For businesses, it’s a wake-up call to meet the growing demand for breakfast items as well as for consumption on-the-go.
Local retailers are benefiting from steady demand for staple products like sliced bread, burger buns, and hot dog rolls, which offer a mix of convenience, taste, and affordability. These items provide simple solutions for balanced meals, keeping them firmly in shoppers’ baskets.
Traditional sliced loaves continue to remain a key staple for the vast majority of households, due to their versatility and convenience – particularly in the morning when time is limited. At the same time, despite financial pressures, shoppers are still keen to treat themselves well at home, and are investing in brands like Baker Street, that consistently deliver on quality.
Beyond bread, eggs and milk, the breakfast landscape in UK convenience stores is evolving fast.
As consumers resume busy lifestyles, there is a growing demand for convenient breakfast options as well. Products like breakfast biscuits, shakes, and cereal bars have gained popularity, offering quick and nutritious solutions for time-pressed individuals. Health considerations are increasingly influencing breakfast choices.
Consumers are seeking options that align with dietary preferences, including vegan, gluten-free, and low-sugar products.
With nine out of ten consumers eating breakfast daily (Kantar), it remains the UK’s largest meal occasion, making it a prime opportunity for convenience retailers.
The key lies in understanding local customer preferences, monitoring sales across bakery subcategories, and stocking the right mix of brands and products.
By adapting to changing trends—be it through healthier options, premium products, or innovative formats—convenience stores can bake more sales into their bottom line.
Morning essentials: Must Stock
Nothing screams "fresh and fabulous" like the aroma of warm, baked goods wafting through the aisles. It’s not just a smell; it’s a sales magnet. Shoppers love the idea of picking up something that feels fresh off the oven—even if it’s pre-packed.
Bakery dominates the breakfast occasion, with wrapped bread leading the charge. However, the real story lies in where the growth is coming from.
As Rachel Wells, Commercial Director at St Pierre Groupe, explains, breaking bakery into "occasions," "bread," and "cakes and sweet treats" reveals that the biggest value growth is being driven by specific bakery occasions.
This is particularly significant because in breakfast, bakery occasions account for 38 per cent of sales.
Shoppers are still looking to treat themselves well for breakfast – whether at home or on the move, and retailers can trust the St Pierre range of morning goods, brioche buns and hot dog rolls to deliver affordable indulgence across the board.”
Wells highlights how St Pierre is innovating to meet this demand, focusing on breakfast as a key growth area. The brand’s impressive performance—60 per cent growth in value sales, 80 per cent in volume, and contributing 13 per cent to the breakfast bakery category’s value underscores the importance of tailored products.
St Pierre
As Well points out, St Pierre is also the fastest growing bakery brand in the top 15, and the fastest growing brand in rolls. The growth of the brand and its products is indicative of the wider consumer context now, as FMCG inflation is slowing, and shoppers are returning to brands.
“St Pierre Groupe bagged the spot as the UK’s third biggest bakery supplier– an incredible achievement, and a title we hope to maintain as we continue building the brand in 2025,” Wells adds.
The St Pierre snacking and food to go range comprises of Caramel Waffles, Millionaires Waffle, Butter Croissants, Chocolate Filled Croissants, Brioche Waffles, and Belgian Waffles with Butter, whilst its morning goods multipack offerings include Brioche Swirls, Chocolate Chip Brioche Swirls, Brioche Rolls, Chocolate Chip Brioche Rolls, Chocolate Filled Crepes, Vegan Croissants, and Vegan Pains au Chocolat, Belgian Waffles with Butter, and Belgian Waffles with Chocolate Chips.
St Pierre’s brioche offerings, such as pre-sliced buns and hot dog rolls, continue to perform exceptionally well, combining convenience with reduced waste thanks to their extended shelf life.
Another bakery brand to keep in stores is Baker Street, a brand which is sustaining growth, thanks to increased distribution via the UK’s major multiple retailers. Its standard sized loaves and multi-packs of burger buns and hot dog rolls continue to do well.
Consumers are looking for simple and affordable ways to achieve a healthy balanced diet. At the same time, despite financial pressures, shoppers are still keen to treat themselves well at home and are investing in brands like Baker Street that consistently deliver on quality.
Baker Street
According to Josh Corrigan, Customer Development Director UK at St Pierre Groupe, Baker Street’s "fakeaway" appeal strengthens the attractiveness of the bakery section, particularly for those seeking affordable indulgence at home.
Despite the rise of bakery products, cereals remain a cornerstone of the British breakfast table. Weetabix Original, the category leader, continues to grow in both value (+4.7 per cent) and volume (+3.8 per cent).
Scott Bayliss, Head of Sales for Weetabix, says, “The number of households buying the brand also rose for Weetabix Original for the first time since 2020, resulting in a market out-performance for our iconic Yellow Box and giving us great momentum into 2025.”
Affordability has played a key part in purchase decisions as some consumers made the trade-off between brands and private label during the cost-of-living crisis. However, there is now more stability in the cereal market, with brand volumes recovering and less switching overall.
Weetabix Original is recognised as a high quality, trusted branded breakfast cereal.
“Every pack is made from British wheat, 100 per cent recyclable packaging and we even add value with on-pack competitions during the year,” Bayliss adds.
As the fastest growing top ten tasty cereal brand, Weetabix Crispy Minis also continues to resonate with households across the UK for its unique appeal of both great taste and nutrition. Weetabix Crispy Minis is now a £33million brand per annum with this phenomenal growth testament to its continued appeal since its original launch in 1997.
Compliant with HFSS legislation and featuring no “red traffic lights” on the packaging, it makes for a fun yet healthy breakfast cereal that can be enjoyed by all ages. The brand's success is further highlighted by a +21 per cent increase in new shoppers, indicating a growing base of loyal customers.
Weetabix
As Weetabix continues to innovate and expand its product offerings, it remains committed to maintaining the high standards that have made it an iconic brand for generations.
Apart from conventional bread, buns and cereals, wider bakery range too is rising in popularity as a sought-after breakfast option.
Warburtons spokesperson points out that the bakery occasions category, which includes pittas, bagels and crumpets, has grown volume 1.8 per cent in the last year, 50 per cent faster than total store sales, as consumers continue to look for more variety at mealtimes.
In fact, the bakery occasions category has grown in-home breakfast occasions by over 10 per cent, as consumers move away from cereals in search of more exciting and versatile breakfast options such as bagels and crumpets.
Crumpets have been a real breakfast staple for many years, but they are increasingly being used as a versatile way of making an indulgent, or a healthy meal at home.
What’s hot and rising: Trends
Health considerations are reshaping breakfast preferences as consumers increasingly seek options aligned with their dietary needs and wellness goals. Vegan, gluten-free, and low-sugar products are surging in demand, reflecting the growing emphasis on balanced eating.
Protein, in particular, has become a buzzword, with Brits exploring innovative ways to incorporate it into every meal occasion.
Warburtons spokesperson states, “Health, permissible indulgence, and variety all continue to be key drivers of innovation, and bakery is no exception. Consumers continue to look for products with additional health benefits such as seeds, grains, fibre and in particular protein which has flown up the consumer health agenda.”
Warburtons Thin Bagels
Warburtons has embraced this shift with products like its Protein Thin Bagel, now the best-selling thin bagel after a staggering 33 per cent growth. Similarly, its Gluten-Free range has seen sustained growth, meeting the needs of consumers seeking healthier or allergen-friendly options.
Shoppers are also recreating café-style meals at home, favoring items like bagels, crumpets, and Tiger Loaf for a touch of indulgence.
Another clear trend in bread and bakery for breakfast is that shoppers are continuing to buy on a scale, making this category very important for local retailers, both in sales terms and as a driver of store traffic.
Bread products that offer both convenience and taste are a key purchase generator, as shoppers look for simple and affordable ways to achieve a healthy balanced diet.
Corrigan from Baker Street tells Asian Trader, “It’s also a further contributor to our growth, and Baker Street’s range of rye breads – Seeded Rye and Rye & Wheat – have benefitted from growing demand for healthy alternatives.”
Rye Bread as a category is growing fast in convenience – likely from top-up shoppers looking for healthier options. The category is up 17 per cent in value and 12 per cent in volume in this channel with the Baker Street products driving this, up 52 per cent value and 56 per cent volume.
Corrigan adds, “We increased distribution with the Co-op 18 months ago and in turn, almost doubled our share of the Rye category in convenience. It’s a proof that consumers will opt for quality branded products, no matter where they shop.”
The shift to hybrid working has lately transformed breakfast into a more leisurely occasion for many, blending into brunch.
Baker Street Hot Dogs
Baker Street has tapped into this trend with its Mega Burger Buns and Hot Dog Rolls, which can be used for hearty breakfast creations like bacon baps and sausage rolls. At the same time, the "Americana" trend, inspired by food service, has introduced supersized meals into the breakfast repertoire, further fueling demand for versatile bakery products.
Food waste remains a significant challenge for retailers, particularly in the bakery aisle. Baker Street addresses this issue with its extended shelf-life products, allowing stores to offer a diverse range without the fear of spoilage.
Furthermore, high fibre, low sugar, and functional benefits like added protein are no longer just trends—they are essentials. Brands like Weetabix are leading the charge with products that deliver on these fronts while maintaining great taste.
Bayliss from Weetabix tells Asian Trader, “It is part of our commitment to offer a range of nutritious and delicious breakfast cereals that can be enjoyed as part of a balanced diet. This means the Weetabix brand is a symbol for good food that shoppers can trust, made simply with ingredients that are wholesome and nutritious, as well as being HFSS-compliant for retailers.
“All Weetabix-branded products were HFSS compliant before legislation was introduced and offering consumers healthy choices to start their day and giving Weetabix a great advantage over other products in the category.”
Hot Off the Oven: New launches
Breakfast isn’t just the most important meal of the day—it’s the most exciting one too. With consumers increasingly seeking health, convenience, and novelty, brands are stepping up to make mornings more memorable. After all, who wouldn’t love a little excitement to kick start their day?
To tap into this excitement and keep Brits’ breakfast exciting, the five-pack multipack of belVita’s Soft Bakes Choc Chips flavour is now available as a price-marked pack for the first time.
This new launch will help convenience retailers tap into additional sales from value-conscious shoppers, driving this popular pack’s visibility and communicating price reassurance.
With all belVita Soft Bakes flavours now non-HFSS following recent recipe changes which brought Choc Chips and Choco-Hazelnut variants in line with the rest of the range, the new multipack will also help retailers to boost their healthier snacking offering within larger formats.
belVita Soft Bakes
Susan Nash, Trade Communications Manager at Mondelēz International, tells Asian Trader, “belVita, the UK’s leading breakfast biscuit brand, is announcing an exciting new promotional competition, giving shoppers the chance to win a trip to Finland – officially named as the Most Positive Place on the Planet!”
To support this promotion, the brand is offering independent and affiliated retail store owners and managers the chance to win £750 worth of Amazon vouchers for staff (15 x £50) and a stock prize worth £200.
Additionally, the winner will receive the opportunity to have a Mondelēz International team member run sampling in store for up to four hours.
Launched on Jan 17, with a closing date of May 31, all entrants need to do is register or log in to Mondelez International’s trade facing website, Snackdisplay.co.uk, and fill out the entry form.
With consumers winners announced every day, four lucky entrants will win a trip to Finland, worth up to £6,500. What’s more, there’s a raft of other brilliant instant win prizes up for grabs, including 90 wellness days and 1000 £50 cash prizes.
The wider belVita range is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast, as well as on the belVita Soft Bakes Choc Chips £1.99 price-marked pack.
The consumer promotion runs from January to May and will be supported by OOH advertising and in-store and in-depot POS materials.
Innovation isn’t limited to just biscuits.
Warburtons is also redefining breakfast with its new Waffles, marking the brand’s entry into the treat bakery and on-the-go snack categories. Consumer response has been phenomenal, with some even claiming they’re better than Belgian waffles.
At the same time, the growth is also seen in Warbutron’s more overtly healthy products such as Protein Thin Bagels, which are becoming more popular at breakfast and brunch as consumers make every effort to get more protein in their diets.
Warburtons remains the number one Thin Bagel brand in the UK, now with a 74 per cent market share, following the success of its range which includes Original, Cinnamon & Raisin and Protein Thin Bagels.
Given the popularity of the range, which has seen a 26 per cent growth over the past two years, Warburtons recently introduced Sesame Thin Bagels.
Bells Of Lazonby’s ‘We Love Cake’
A few new cake lines are also launched. Better to stock some to keep to the line fresh and exciting.
Cumbrian bakery Bells of Lazonby is bringing indulgence to the free-from category with its new We Love Cake’s “Squeeze the Day” Chocolate Orange Cake slices. Inspired by classic British flavors like Jaffa Cakes, these gluten, wheat, and milk-free treats offer a perfect balance of zesty orange and rich dark chocolate, appealing to those with dietary restrictions and a sweet tooth.
Catering to the growing demand for organic and nutritious options, Biona has added three new products to its bakery range- Rustic Seeded Sourdough Baguettes, Oat Topped Wholemeal Rolls, and Sliced Power Protein Bread. All are vegan, high in fibre, and made with sourdough, providing a wholesome and flavorful choice for health-conscious consumers.
Healthy cake brand Soreen has introduced a new flavor to its non-HFSS Lift Bar range- Apple & Mango. This fruity addition taps into consumer preferences, with research showing that 72 per cent of shoppers prefer fruit-flavored snacks for a mid-morning boost. Soreen’s Lift Bars, already among the top ambient grocery launches, continue to gain popularity by offering both taste and health benefits.
Fuel mornings with on-the-go
With days of work from home now history, people are rushing back to work, giving a new life to on-the-go section. Convenience stores, with their innovative approach and personal touch, are increasingly gaining attention of shoppers seeking on-the-go quick bite.
Beyond bread and cereals, it is also crucial to keep a wide range of biscuits that consumers often pick for on-the-go consumption.
As pointed out by Nash from Mondelez, the brand recently saw a 6 per cent year-on-year increase in on-the-go missions within healthier biscuits, with shoppers increasingly looking for healthier snacks while out and about.
Nash tells Asian Trader, “We can anticipate that breakfast and brunch options that can be taken out-of-home for easy and convenient on-the-go consumption will continue to grow this year.
“Any retail range needs to cover both take-home and on-the-go missions to meet all potential need states and occasions, while also delivering on taste and healthier biscuit options, which means wholesalers should ensure to stock a wide range of options as well.
“We are seeing consumers looking for a range of snacks, with a trend, among some consumers, of replacing meals with snacks as they take advantage of being ‘out and about’ more frequently.”
Biscuits should be a core part of any retail food and drink offer, and any retail range needs to cover both take-home and on-the-go missions to meet all potential need states and occasions, while also delivering on taste. Healthier biscuits and bars are more often bought for the on-the-go occasion, says Nash.
Mondelez
The key to capturing this audience lies in taking cues from the foodservice industry and creating compelling reasons for shoppers to choose their outlet over competitors.
Retailers, forecourts and other coffee shop competitors need to think of the hot drinks machine and the bakery fixture as a food and drink to go destination. Stocking a full range of brand-led products, like St Pierre’s ambient food-to-go range, can help retailers meet consumer expectations.
Wells from St Pierre points out, “The morning run presents a clear opportunity for retailers to merchandise a range of morning goods, which can be partnered with hot drink dispensers in-store.“
Furthermore, as traditional day parts blur, there’s much to be said for keeping this area topped up and in good order beyond the traditional breakfast period, from first thing in the morning until mid-afternoon, along with the rest of the food to go offering.”
Morning goods and sweet snacks from quality brands like St Pierre complement hot drinks perfectly as sweet treats at any time of day, merchandised alongside hot drinks machines, and are a great opportunity for retailers to increase basket spend.
Hybrid working has changed the way people shop, with more consumers grabbing food and drinks on the go during their work-from-home days. Retailers can capitalise on this trend by ensuring their bakery sections, including morning goods and the broader bakery range, are highly visible.
Positioning hot drinks machines near the bakery section ensures that customers picking up a coffee or pastry also notice other bakery products, encouraging them to explore and purchase more.
Retailers should also offer Baker’s Street’s burger buns and rolls, whose sales have benefited from the consumer trend of treating themselves.
Apart from hot coffee machine, it is always a good idea to have well-stock the bestselling on-the-go drinks and juices for the quick morning uplift.
UFIT PMP range
Retailers looking to make the most of the booming protein RTD impulse sales should also consider adding UFIT, the UK’s leading Ready-To-Drink protein brand to their chillers.
Now available with a £1.79 PMP across all UFIT 22g Protein 310ml bottles, the refreshed packs and price point serve as an excellent introduction for new shoppers who have not yet tried a protein milkshake.
Richard Northridge, Sales Director at UFIT, tells Asian Trader, "Reaching the milestone of becoming the number one RTD protein brand in the impulse category is a testament to the growing trust consumers place in our products.
“We’re excited to launch our price-marked packs, providing a great value option for shoppers and driving further growth in the category by introducing more consumers to our convenient, high-quality protein shakes.”
Smart sales: Tips and tricks
Although breakfast is still a comparatively easy aisle, being a little mindful can better boost the sales, making the store a go-to destination in the community.
In merchandising, retailers should follow the major grocers example, and position breakfast bread products in-store alongside complementary lines to prompt linked purchases.
They can also set up a dedicated area for quick breakfast solutions like croissants, pastries, breakfast bars, and ready-to-eat wraps. Convenience is key for busy commuters and on-the-go shoppers.
Bundle breakfast items with hot beverages at a discounted price. A "coffee and croissant" or "tea and muffin" deal can entice customers looking for value.
Warburtons spokesperson says, “Cross-category merchandising is also a great opportunity to engage shoppers by giving meal inspiration and tapping into new meal occasions. Breakfast is a great opportunity to do this, linking bakery with categories such as preserves and spreads to create exciting feature space in-store.”
Bread and bakery continue to turn in a strong performance in the convenience channel, with demand fueled by three significant trends - premiumisation, indulgence, and reducing waste.
Wells points out, “Premiumisation is creating opportunity for stores and shows no sign of slowing. Quality brands like St Pierre enable consumers to ‘trade up’ and elevate everyday meals with our morning goods, gourmet burgers, hot dogs and French toast, and the brand’s sales are up 64 per cent year on year.
“Our brioche buns and hot dog rolls continue to fly as shoppers embrace premium options that allow for easy upgrades to at-home menus, including elevated breakfasts.”
Indulgence is another trend gaining traction. Despite the current challenges, consumers still opt for quality products from trusted brands, to treat themselves well at home, whilst being less likely to spend on dining out or travelling.
Finally, a further development we are seeing in these difficult times is the wish to reduce food waste, both in store and at home. The problem is solved by St Pierre products.
St Pierre
Wells tells Asian Trader, “Our fresh, individually wrapped bakery products are perfect for any meal occasion, providing a strong sales opportunity for retailers looking to cater to consumers who are not necessarily wedded to the fixture at ‘traditional’ day parts, for example breakfast.”
Stocking the right branded bakery products for breakfast is critical. Retailers should focus on the bestselling lines in their store, but to keep people coming back, stores should also offer a wide choice to encourage shoppers to try something different next time.
Retailers should offer a broad range in each category, from value to premium, covering all price points. Stores that are pushed for space should focus on the top-selling take-home bakery items for these outlets - traditional sliced bread for every day, speciality breads, such as rye, and burger buns and hot dog rolls.
Leading brands like St Pierre are the key for local retailers to establish themselves as the local ‘go to’ for affordable, indulgent bread and bakery products, for breakfast or any time.
Multipacks are also a big format in Brioche. St Pierre brand has four brioche bun and hot dog roll multipack SKUs in the Top 12 value rankings. The St Pierre Brioche Buns (6 pack), St Pierre Brioche Hot Dog Rolls and St Pierre Seeded Brioche Burger Buns (4 pack) are performing incredibly well.
Great mornings
Bakery products are quintessential impulse buys. The aroma of freshly baked goods can be a powerful marketing tool, enticing customers to make unplanned purchases. Placing bakery items near the entrance or the coffee machine creates a seamless opportunity for add-on sales, encouraging shoppers to pick up a croissant, muffin, or roll alongside their beverage.
As trends like health-conscious eating and premiumisation continue to shape the UK grocery landscape, bakery products remain a critical area for innovation. By embracing consumer trends and leveraging the high-margin potential of bakery items, convenience stores can reinforce their position as the go-to destination for fresh and indulgent food options.
The traditional breakfast time frame is expanding, with consumers seeking breakfast foods beyond the morning hours. Stores are adapting by offering all-day breakfast options, including items like breakfast baps and pastries, to cater to this growing demand.
Bakery products are more than just staples—they’re store stars. With the right mix of freshness, variety, and irresistible charm, they’ll keep customers coming back for another slice of the action.
As trends like health kicks and indulgent treats continue to rise, bakery products are your golden ticket to staying relevant. Experiment with keto-friendly muffins, sourdough boules, or quirky pastries with a twist.
By staying attuned to trends like health-conscious choices, premiumisation, and on-the-go snacking, retailers can position themselves as essential stops for breakfast shoppers. The right mix of traditional staples, innovative offerings, and smart merchandising will ensure that the bakery aisle becomes a daily destination, driving both footfall and profits in 2025 and beyond.
In the bustling borough of West London, there exists a small but mighty store, quietly carving out a monumental presence in the convenience retail landscape.
Over a span of 36 years, Londis Harefield has emerged as a corner stone for both community as well as convenience. From Payzone and parcel collection to home delivery and hot food, this convenience store not only offers a surprisingly wide range of services and products but is also a benchmark of convenience retail.
For leading retailer and store owner Atul Sodha, the journey began almost four decades ago when his mother acquired a sleepy newsagent in a semi-rural area of West London.
Reflecting on his store’s evolution with Asian Trader, the retailer shared, “My mother took over the store in 1989 from her sister using her saving of 16 years. I was about 17 at the time, and my brother was 20.”
In a mere six months after moving to the UK, Sodha’s father had passed away, leaving his mother, only 23 at the time, to raise two small children on her own. The challenges were obviously immense.
“Before moving here, we were living in council estate in Wembley; it was a bit rough there.
"It was my mother’s side of the family who helped us during that time. They had an old-fashioned off license in Wembley, which eventually turned out to be my first foray into retail.
“The brief stint at the off license at the tender age of 13 also taught me a lifelong skill of talking and engaging with various types of customers.”
When Sodha’s mother acquired the 650-square-foot store in Uxbridge, it was a typical confectionery-tobacconist-newsagent. Within a year, the family carried out a refit to improve its layout and appeal.
Around this time, Sodha joined an insurance company and moved out. While his time at the insurance company gave him insight into finances and cash flow, his physical health issues soon brought him back to the store full-time.
Sodha told Asian Trader, “I was suddenly losing loads of weight and was really struggling physically. I was soon diagnosed with Crohn’s disease, the same illness that had claimed my father’s life.
“While I was recovering, my eyes opened up to how much struggle my mother had to face yet how much she is always on top of everything. I was amazed at her strength and positivity.”
As Sodha regained his health, his perspective towards retail shifted.
He said, “I started getting more involved in the shop to make it a success. We evolved the news agent into a proper convenience store. I started reading trade articles about what people want and began adding bits and pieces.
“Soon, we had more customers coming in and entrusting us. That, coupled with my understanding of how to talk to customers, really improved our business.”
The store soon underwent another refit, something that “really put it on the map” and boosted the turnover and footfall.
Londis Harefield
Armed with more knowledge about changing habits, Sodha got rid of non-performing lines like greeting cards, and added more ambient groceries. The store also started stocking more household and essential products.
However, it was Joining Londis in the late 1990s that proved to be the major game-changer.
“Londis allowed me to still be independent but appear more professional,” Atul explained. “We adopted their state-of-the-art ‘Genesis’ format, and the shop looked much better. Turnover improved massively.”
Over the years, Sodha has learned to adopted category management principles, focusing on the 80-20 rule to stock the best-selling lines in limited space. An upgraded EPOS system now provides real-time insights into margins and customer preferences.
“With size constraints, one should be more focused about the approach. When you don't feel like you can justify a massive investment, even then you can do lots of things around the store and keep looking at your range,” he said.
Culinary Charm
While Londis Harefield is known for its wide range and exceptional service, what makes it truly stand apart not only from its competitors but also from its nearest supermarket is its hot and fresh food line called “Curry in a Hurry”.
Sodha revealed, "We started with ice cream and went to what goes with ice cream. So we started baking family size apple pies and cutting them into small sizes.
“We started keeping a lot of bakery products like freshly made croissants. My mother soon started making samosas a few years ago which turned out to be a huge hit.
“Our store’s hot dog was already very popular in our store; we started adding more and more stuff. We now even serve hot and fresh curries.
“During Covid, we went out and sourced whatever we could and since people were getting bored from staying at home, we started offering some enticing freshly-made line like chicken wings, chicken bites and chicken burgers.”
The concept originated from his family’s love of cooking and a desire to reduce food waste. Today, the store’s aromas—from freshly baked croissants to sizzling samosas and curry—welcome customers with a sensory treat, even managing to attract passersby, and leaving them with an urge to revisit the store.
One look at the store’s online reviews shows people lauding the store’s homemade curries, vegan sausage roll, chicken’ curry with rice and fresh donuts. Some even say that the food here even beats local takeaways.
Sodha said, “With convenience at the pinnacle as it is right now, one must stand out. We try to do that through our freshly made food-to-go offering."
The food offered is not only freshly-made but it is also healthy and low in fat.
He informed, “With my Crohn’s disease, I am mindful of what I eat and thus have adapted my recipes accordingly by using the right low-fat ingredients.
“As a result, we not only offer delicious, freshly-made food but are able to attract health-conscious customers as well. Our system was in place for a long time; it has only just grown from strength to strength.”
Hot food is a good margin opportunity as well, so it is turning out to be a win-win aspect for the store.
The store’s kitchen is accessible to customers and Sodha encourages people to taste what is on offer.
“We once took ‘Curry in a Hurry’ to the village fête and we were immediately sold out. We were a hit among children and parents were very happy to see that. Such events are not just about sales, it's about creating memorable connections in the community,” he says.
Industry Champion
Sodha being an advocate of British Food Fortnight, the store is deeply entwined with local suppliers.
Today, Londis Harefield is not only shoppers’ go-to solution, but it is also a brand-favourite destination. The place is almost always buzzing with some or the other brand activation, thanks to Sodha’s heavy involvement with suppliers.
“There's always something going on in the store that keeps a sense of excitement and curiosity among shoppers. It’s about building partnerships and bridging the gap between what brands think we need and what actually works for retailers and customers.
“We had the marketing manager from Heinz come into the store and work a day with us.
“I have been a KP snack ambassador for over 12 years now; I have worked massively with Cadbury's. Susan Nash gave me the honor to pick up an award for their on their behalf, which still makes me feel so much more appreciative of the relationship. I have been working with closely with Coca Cola, Budweiser and about a dozen other leading brands.”
Over the years, Sodha has been actively interacting with fellow retailers in the sector, learning, sharing ideas, and networking.
“I am part of Retailers Inner Cirkle where we are instrumental in getting the retailers together to do various initiatives like the latest Doritos’ Extra flaming hot campaign that saw a huge activation recently in stores across the country.
“I take great pride in my industry networking, which now spans across generations. I have strong relationships with seasoned veterans like Dee Sedani and Kiran Patel, as well as with the dynamic new brigade of talent, including Nishi Patel, Neil Godhania, Natalie Lightfoot, and Paul Cheema.
“There are so many more brilliant names out there who are shining light for convenience sector. For me, it's not about symbol loyalty; it's about retailer loyalty. We all help each other and rise together.
"We have got a massive network of retailers who talk to each other constantly, sharing ideas, trends and solutions, finding new ways forward. There are lots of lots of conversation going on out there, more so than there ever was. And that's what keeps me enthusiastic about our sector.”
While Sodha remains optimistic, financial and legislative challenges keep him cautious.
“I had to put everything on hold. While I have plans and I want to expand, I have held back until more financial security is there where we feel more confident.
“In terms of various legislative restrictions coming up, I am working very actively to keep ministers abreast with the problems that independent retailers go through every day. Like, I don't disagree with smoking being bad for people; I disagree with authorities forcing us to do stuff that are just not manageable.”
Despite these hurdles, Sodha continues to innovate.
“There are a hell of a lot of difficulties but we got to be thinking outside of the box as much as we possibly can. Like, I am pushing forward in online sales and through Snappy Shoppers. Online delivery expands the store’s reach to people that wouldn't normally come to your store.
“However, I also want people to visit my store so that people can see what we do here.”
Over the years, Londis Harefield has remained intertwined with the community. During Covid, the store proved to be a lifeline of Uxbridge, particularly to the elderly population.
"I have spent 36 years in convenience retail. For many years, I was doing ridiculous working hours because you're growing your business but now thankfully, we have got a lot of support.
Over the years, Londis Harefield has grown into more than just a store—it is now a vital part of the Uxbridge community.
“The local school often seeks us out for various events, and I am more than eager to get involved. We do a lot of charity work with various organisations.”
“We used to sponsor a football team of under-nines. These kids are now grown-up adults, but they all still remember me and their association with the store.”
Sodha’s commitment to his customers, community and convenience has created a store that thrives on innovation, adaptability, and personal touch.
“One of the things I learned from retail veteran and my mentor Raj Chandegra was that maintaining the quality, service and standard is the key to a successful business.
“I am also proud of my staff and their dedication and ethics. We are a small store, but we proudly punch above our weight in terms of per square footage on sales and profit,” he concludes.
As we step into 2025, the convenience retail sector is bracing for a year filled with both challenges and opportunities.
Rising operating costs, the end of a high-margin product line, and a wave of new legislative restrictions paint a demanding picture for this year. Yet, in true entrepreneurial spirit, convenience retailers not only stand firm but are also ready to innovate, expand and thrive.
Asian Trader got in touch with some of the leading convenience retailers to gauge the sector's mood. Despite the impending changes directly affecting the business, the mood in the sector is found to be upbeat and positive.
Plans for product line expansions, store refits, and strategic innovations are already set in motion, showcasing the resilience and creativity that define this industry.
For Londis Solo Convenience store owner Natalie Lightfoot, the mantra for 2025 is “work smarter, not harder”. Her 620-square-foot store thrives on its one-hour home delivery service, a unique offering amidst neighbouring supermarket competition.
“Over the last five years, I have been building up the delivery side of my business. I want to further increase my delivery sales share, which is at 40 per cent at the moment.
Retailer Natalie Lightfoot
"However, it's quite labour intensive. Considering the upcoming rise in wages, I will be streamlining this side more. That's going to be my top thing this year,” she says.
“I need to work smarter, not harder. I will also be focusing on improving tech in my store like getting headset for my staff.”
The Glasgow-based retailer is also planning to alter the layout of the store to adjust more freezers so as to increase the frozen food line.
In Dartford, retailer Nishi Patel is also planning to boost the delivery side of his business this year apart from building on his success in tracking trends through social media.
“We try to stay ahead of the curve when it comes to trends by keeping a keen eye on Tik Tok and Instagram. We will be adding more of Japanese sweets and drinks and American candies.
"We are also collaborating with a chocolate company in London to get some exclusive stock for Valentine's Day,” he tells Asian Trader.
Innovation isn't limited to products. In Hampshire, retailer Imtiyaz Mamode plans to upgrade his Wych Lane Premier Store with layout changes to accommodate new product lines, all while eyeing even a potential symbol group switch.
He said, “We have decided to change a bit of the layout of the shop so that we can stock more line of products. We will discontinue some non-performing ones and add some more potential ones.”
Popularly known as “TikTok retailer” for his knack for identifying viral trends, Mamode aims to introduce a cotton candy machine this year in his store, potentially a UK-first for convenience stores.
Elsewhere in Glasgow, for retailer Girish Jeeva, 2025 will be all about investing in his human resources and technology.
He shares with Asian Trader, “Our top priority for 2025 is to focus more on our team and benefits for them. We want to focus on developing their skills further and create a core team so we can remotely run our stores.
“We also have some amazing new innovations planned like anti-theft system and some more technology-based improvements.”
Retailer Imtiyaz Mamode
In south Of London, retailer Benedict Selvaratnam is aiming to expand the market presence of Freshfields Market, both locally in Croydon and through its brand-new e-commerce website.
The retailer is also planning to enhance customer experience by offering a “luxurious yet affordable” shopping atmosphere this year while introducing innovative packaging and operational processes for e-commerce.
Selvaratnam is also set to target Asian grocery segments this year to further diversify the store’s range, considering the growing consumer demand for ethnic and niche food products.
He is also seeing a greater emphasis on sustainability, including eco-friendly packaging and carbon footprint reduction as a rising trend in the convenience sector.
Meanwhile, retailer Priyesh Vekaria in Manchester, who has worked closely with the likes of Nestle, Phillip Morris, and Walkers in the past year, aims to focus on further strengthening relationships with suppliers to bring new product developments (NPDs) directly to the convenience sector.
“What I am hoping for this year is suppliers working more closely with us for the launch of NPDs directly to the convenience stores,” he says, adding that some of the big names are willing to work directly with convenience retailers.“
"Such events and activations work greatly in our favour as we can tap new customers. Earlier, brands only wanted to work with big supermarkets but now suppliers are acknowledging the reach and volumes of independent convenience sector as well,” he tells Asian Trader.
Retailer Priyesh Vekaria
Echoing the optimism of the wider sector, James Lowman, chief executive of ACS, states that suppliers are now more committed than ever to prioritising product launches and tailoring NPD to the convenience sector, so there’s a big opportunity there.
Lowman tells Asian Trader, “I think convenience stores acting as a bridge between online shopping and bricks and mortar through Post Office services, click and collect, parcel lockers and other similar services is something that can be a growth driver in the year ahead.
“Food-to-go has been long-identified as a big growth area for the sector and retailers should be looking to commit further in this area.”
Choppy waters
Despite the optimism, significant challenges loom on the sector. The upcoming disposable vape ban, rising wages, and National Insurance hikes are some of the main hurdles that retailers will have to navigate this year.
What is keeping most retailers restless in the impending disposable vape ban.
Lately, vapes not only has replaced lower-margin cigarette sales but they also come with higher margins for retailers. The transition to reusable devices, while inevitable, brings a sense of uncertainty.
Lightfoot informs, “A huge portion of our sales come from vapes and with the disposable vapes disappearing, it will be a huge issue for us. We have started stocking reusable ones but not all of them as I want to wait and watch how the market evolves after the ban.”
Jeeva also shares the same apprehension, saying “We need to see how much the ban is going to impact the business.”
To combat the impact, the Londis retailer Patel in Dartford has already started prepping up a bit.
“We have started getting liquid refillable devices in. With the ban inching closer, we are trying to get customers used to reusable ones. The response has been encouraging so far,” he says.
Retailer Vekaria is also concerned over Tobacco and Vapes Bill. He strongly believes that the policies, no matter how good they are, will prove inefficient if they are implemented without support on a grass root level.
Rising wage costs are another aspect bothering most of the store owners as some are even planning to cut down on staff and reduce working hours.
Vekaria says, “Increase in wages and National Insurance contribution are something that we will have to brace ourselves for. We will have to work out from where the additional revenue is going to come from. That’s the motto that we will be working towards this year.”
Retailer Nishi Patel
Echoing the wider sentiment, leading retailer Atul Sodha tells Asian Trader, “We are all very concerned how are we going to combat increasing costs this year. With National Insurance contributions going up to increase in minimum wages, we are getting squeezed from all sides.
“I think the key is to keep on top of the trends throughout the and what is happening in the market. Like for January, people usually become more health conscious. They are looking for healthier food and drinks and convenience stores should aim for such signs by offering healthier food like protein yoghurt.”
Apart from rising costs and compliances, retailer Selvaratnam also foresees navigating supply chain disruptions, especially for international imports, as another major challenge this year.
“We’re closely monitoring regulations around environmental compliance, such as waste management (vape laws) and packaging requirements, employment laws, particularly those affecting working hours and wages and food safety standards and labeling regulations, especially for products with an international origin,” the retailer tells Asian Trader.
To prepare, he is already investing in compliance tools, staff training, and adopting sustainable practices where possible, he adds.
ACS identifies business rate as another big challenge for 2025.
For anyone paying business rates, the discount will be going down from 75 per cent to 40 per cent in April which will have an impact, especially for urban retailers and those running petrol forecourts.
Lowman from ACS adds, “The smallest stores will be protected from the National Insurance increases by the increase in the Employment Allowance, but for anyone with more than seven or eight staff, or with multiple stores, the NI increases along with the National Living Wage hike will push up costs.
“And then if you’ve got more than 10 FTE employees, in March you’ll be included in the simpler recycling regulations that require stores to separate their waste into different bins before being presented to waste collectors.”
Rising crime also continues to plague the sector, with retailers like Mamode expressing frustration over limited support from authorities.
“We are left to protect ourselves. We try to stop them and take back the stolen products; we do fight if need to,” he reveals.
ACS advices retailers to think about investing in equipment and systems to make themselves a “harder target” and to “report crime every time”.
“There will also be a lot of new advice coming in 2025, some has already been trailed like the disposable vaping guide, but we’ll also have advice on the simpler recycling rules and some exciting developments on accepting digital proof of age in store,” Lowman says.
Thriving Against the Odds
No matter how chaotic 2025 sounds like, the sector continues to remain focused on adaptation and growth.
Lowman from ACS tells Asian Trader, “The one constant that I see every year in the independent sector is that retailers always innovate their way to growth.
“I can’t go as far as to say for certain that conditions will be one way or another this time next year, but I do believe that customers will continue coming through the door and then it’s up to us to make the most of that opportunity.”
Hoping for some respite, Andrew Goodacre from British Independent Retailers Association (BIRA) is calling on the government to support independent retailers in 2025.
“We need the cost of running a shop reduced and consumer spending increased. To increase spending, we need to see a rise in consumer confidence – driven by falling inflation falling and reduced interest rates.
“Reducing costs is much easier – simply reverse the proposed increase in business rates until the reform of business rates has taken place,” adds Goodacre.
The road of 2025 may seem patchy at some points, but convenience retailers seem confident on their abilities and potential.
In the words of retailer Patel, independent retailers have always adjusted and adapted and will continue doing so in the coming months too.
As Lighfoot aptly puts it, “We are quite flexible as an industry. That’s like one of our greatest assets.”