AU Vodka, Unilever’s ice cream emerge as hit on Snappy Shopper

AU Vodka saw a whopping 111 per cent YoY value growth in 2024 on the convenience channel e-commerce service platform Snappy Shopper while Unilever’s ice cream category also saw a growth.

According to "Snappy Media Insights" released by Snappy Shopper, AU Vodka’s continued success was underpinned by a strategic, multi-format festive activation, maximum presence and conversion during the peak trading period.

"RTD cans were promoted to capture impulse purchases and on-the-go consumption. 35cl bottles provided a convenient gifting and trial-size option, widening audience appeal. 70cl bottles maintained strong performance as a key basket driver for night-in and celebratory occasions," states the report.

By leveraging a combination of targeted in-app placements and well-timed promotions, AU Vodka successfully strengthened its position as a leading brand on Snappy Shopper.

Another category that saw a huge growth in 2024 was Unilever’s ice cream category.

2024 has been a standout year for Unilever’s ice cream category on Snappy Shopper, delivering 25 per cent volume growth and 28 per cent value growth year-on-year.

The e-commerce played attributed Unilever's success to seasonal activations, optimised in-app positioning and consumer preference for impulse and treat-led categories within Q-commerce.

With average order values nearly 4x higher than in-store transactions, Snappy Shopper is proving to be a game-changer for independent retailers, helping them expand their reach and boost revenues in a highly competitive market, states the report.

The past year has been transformative for Snappy Shopper, solidifying its position as a leader in the UK’s q-commerce market.

According to a report released on Jan 24, Snappy Shopper closed out 2024 with a record-breaking December, achieving rapid growth and outperforming the market, which saw an 8 per cent increase in Q4 2024.

Unprecedented weekly trading, record revenues, and soaring customer adoption have cemented Snappy Shopper as the go-to partner for independent retailers, retail groups, and brands.

Snappy’s technology enables independent and group retailers alike to operate quick commerce profitably, with retailers throughout the UK leveraging Snappy’s enablement technology to deliver remarkable trading results.

During December, Hayat’s Premier Store, based in Dundee, hit the milestone of more than £200,000 worth of grocery deliveries in a single month from a convenience store, at times doing more deliveries per hour than a nearby supermarket.