Holie’s, the Dutch disruptive challenger and fastest growing cereal brand in the Benelux area, has launched into the UK market with the world’s most healthy cereal range. Breaking onto the UK breakfast scene, the brand is on a mission to challenge the world of cereals with bold, better and healthier alternatives that don’t compromise on crunch (or taste!).
Launching with six SKUs, which includes three granolas (Protein Crunch, Low Carb Crunch and Protein Peanut Butter) and three mueslis (Chocolate, 4 Nuts and Protein)
HOLIE’s will roll out across UK channels and customers, including wholesalers and independents in the coming months.
Holie’s prides itself on having created the world’s most healthy cereal range. The brand’s game-changing granolas and must-try crunchy mueslis are packed with protein, fibre and flavour and contain absolutely no added sugar or sweeteners. They are vegan friendly and good for the gut.
“Since we started out in 2018 we have been challenging the food industry, we’re on a mission to help people be healthy again,” said Co-Founder Valentijn Van Santvoort. “Big cereal brands have been hiding sugar in food that they claim to be healthy, when it’s not! That’s why we’re bringing Holie’s to the UK, to offer consumers a range of cereals that are genuinely good for you, whilst making sure we never compromise on crunch or taste. We’re so grateful to have secured the early support of Ocado to help us on our journey and can’t wait to hear what our new customers think”.
In 2024, Holie's recertified as a B Corp with a top score of 126.2, ranking them in the top three per cent of highest-scoring food B Corps worldwide.
All six cereals are available right now directly from Holie’s and will be in wholesalers soon.
Granolas, RRP: £3.50 / 350g pack. Mueslis, RRP. £3.70 / 400g pack.
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