Hooch launches mobile game to win exclusive merch

Alcoholic lemonade brand Hooch has marked the beginning of Christmas as it gives consumers hundreds of opportunities to win exclusive merchandise with the launch of Zest Quest.

The exciting launch of Zest Quest, a first for Hooch, is set to appeal to the large segment of consumers regularly playing mobile games. In the UK, there are 45 million gamers, and 50 per cent game on their mobiles.

Zest Quest is a match three style game that challenges fans to pair Hooch fruits to earn points.

If enough points are scored inside two minutes, you can then spin to win iconic Hooch merchandise. Fans can win an hundreds of exclusive pieces of merch across the 12 weeks that the game runs.

The prizes on offer include custom print tees, hoodies and caps, showcasing Zest Quest artwork that’s only available through this competition, and can be won until February 2^nd.

Consumers can scan the QR code on limited edition Hooch lemon 440ml cans to access Zest Quest. Or they can visit the link here, promoted across the brand’s social channels: https://hoochlemonbrew.com/zest-quest

With consumers set to primarily engage with Zest Quest through the on-can QR code, the campaign aims to boost brand engagement and drive consumers to the hero Hooch Lemon SKU. Recent research has revealed games boost brand engagement and increase conversion rates sevenfold on average (Mediagroup, 2023).

“We’re buzzing to celebrate the festive season, rewarding fans of our lemon bev with a slice of limited-edition merch," said Brand Manager Jacob Barrett.

“Whether you’re a nostalgic drinker or new fan, Zest Quest is the perfect chance to flex your skills and win some super exclusive fits.”

Hooch began life in 1995, becoming a symbol of the '90s, with 2.5 million bottles of Hooch were sold each week in Britain.

Relaunched in 2012, the new line-up has four main flavours – the OG Hooch Lemon that started it all, citrusy and tangy Orange Hooch, Pink Hooch, the best-selling new alcopop of the year when introduced in 2020, and the recently released Blue Hooch.

Hooch has also recently released a double-strength line-up, that delivers the same great taste with extra zing. Soopa Hooch is an eight per cent ABV caffeinated party starter like no other, in an easy drinking 440ml can, offering great value at £2.89 and available in convenience stores.