Hooch launches Soopa Hooch RTD range  

Hooch, the no nonsense alcoholic lemonade, has revealed an all-new range set to take the UK by storm.

Delivering the same great taste with extra zing, ​Soopa takes Hooch to the next level at eight per cent ABV, caffeinated with taurine and guarana, in an easy drinking 440ml can at £2.89.

The range comes in three flavours: Electric Lemonade, Darkest Berry and Twisted Tropical, all with a vodka spirit base and 32mg of caffeine per 100ml, plus taurine and guarana.

Hooch is supporting the launch with a range of eye-catching wholesale displays, including bollard covers, standees, pallet wraps and aisle fins.

For a limited time only, retailers can order free point-of-sale kits to aid visibility in store, through the Soopa Hooch displays in wholesalers, or online via QR codes found on inserts in the 8x440ml cartons.

The launch comes as the enhanced RTD category is experiencing huge growth, increasing 25.5 per cent year on year. The convenience channel is also growing in the wider RTD category, with consumers increasing their frequency of purchase of RTDs in convenience by +27.7 per cent.

“As a leading traditional RTD brand, Hooch has great brand recognition and an audience ranging from new consumers through to shoppers that know and love the brand from the 90s," said Charlie Leaver, Head of Brand at Global Brands.

“We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs.

“As the biggest supplier of packaged cocktails to the off trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise.”

Earlier this summer, Hooch launched Blue Hooch 440ml cans. Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love.