Hooch is bringing the ultimate party this winter with a citrus-fuelled treasure hunt around Manchester city centre – dubbed Zest Quest IRL.
Up for grabs is a must-have prize for fans looking to party throughout the colder months: a hot-tub filled with Hooch.
All you need to do is head out into the city centre this Friday and Saturday, and find three QR codes based on Hooch flavours – Blue, Pink, and the OG Lemon – at the front of three iconic venues.
Hints are being dropped across Hooch’s socials – and each location is an iconic venue stocking the brand – spread between the city centre and Northern Quarter.
The total prize includes a Lay-Z hot-tub, twenty cases of Hooch, and £100 to spend at one of the three venues.
The competition comes as fans have until the start of February to play Hooch’s Zest Quest – a mobile game that gives chances to win limited edition Hooch merch.
Zest Quest is a match three style game that challenges fans to pair Hooch fruits to earn points.
The launch of Zest Quest, a first for Hooch, appeals to the large segment of consumers regularly playing mobile games. In the UK, there are 45 million gamers, and 50 per cent game on their mobiles.
The prizes on offer include custom print tees, hoodies and caps, showcasing Zest Quest artwork that’s only available through this competition, and can be won until February 2.
Launched in November, the online game has engaged tens of thousands of Hooch fans, with almost half a million plays across the 12-week campaign. With consumers primarily engaging with Zest Quest through the on-can QR code, the campaign has boosted brand engagement and driven consumers to purchase the hero Hooch Lemon SKU. Recent research has revealed games boost brand engagement and increase conversion rates sevenfold on average.
“Whether you’re a nostalgic drinker or new fan, Zest Quest is the perfect chance to flex your skills and win some super exclusive fits,” said Jacob Barrett, Brand Manager at Hooch.
Consumers can scan the QR code on limited edition Hooch lemon 440ml cans to access Zest Quest. Or they can visit the link here, promoted across the brand’s social channels: https://hoochlemonbrew.com/zest-quest
Hooch hit the scene in 1995, making waves as an icon of the '90s. As the go-to party-fuel of the decade, 2.5 million bottles of Hooch were sold each week in Britain.
Fast forward to 2012, the brand has made a comeback with several flavours – including OG Hooch Lemon that started it all, Pink Hooch, the best-selling new alcopop of the year when introduced in 2020, and all-new Blue Hooch.
Hooch have just released a double-strength line-up called Soopa Hooch. It's an eight per cent ABV caffeinated party starter like no other, packed in a 440ml can for £2.89. Find it in convenience stores.
