Hi-tech Vape brand HQD has announced the launch of two new product ranges into the UK market: HDQ WAVE and HQD PRO.
The HQD WAVE is a neat, colourful and smoothly designed disposable vape with a unique, grooved, easy-grasp body. It has a 20 mg/ml salt nicotine capacity that delivers 600 puffs.
There are 21 vape e-juice flavours for the HQD WAVE including both established favourites such as Cola and Strawberry Lemonade and new ones including combos and cocktails such as ‘Blue Razz Lemon’, ‘Dragon Strawberry’ and ‘Black Ice’. Each product is brightly and individually coloured to match the flavour within.
The super sleek HQD SUPER PRO is discreet and easily stash-able in size, with a slimline metal casing with a special, luxurious soft touch. It delivers 600 puffs, contains 20mg/ml (2% salt nicotine) and is available in 19 different flavours.
Each product is subtly and individually coloured to match the flavour contained within and the design includes a stylish black mouthpiece that highlights the HQD SUPER PRO’s premium proposition.
The launch will be supported throughout the summer by a number of high profile music festival sponsorships including Glades of Glory (July 30) and One Out (June 18).
The name HQD is relatively new to vape users in the UK, but the brand, originally formed in 2015, is highly regarded and established in major markets throughout the world, and renowned for the high quality and desirability of its technically innovative, design savvy products, together with the huge variety of fresh flavours available.
HQD vapes are available nationwide now from selected stockists across the UK.
Vitabiotics, the UK’s leading vitamin company, has expanded its Wellteen range with the launch of new Wellteen Multi-vitamin Gummies for Him and for Her.
The comprehensive multi- vitamin gummies are specially formulated for the demanding lifestyles and nutritional needs of teenagers.
With research indicating that only 10 per cent of boys aged 11-18 in the UK consume their recommended five-a-day, and nearly 50 per cent of girls in the same age group have insufficient iron intake, Wellteen Multi-Vitamin Gummies aim to help bridge nutritional gaps and support teenagers’ overall health and as always, parents can feel confident knowing they’re backed by Vitabiotics’ trusted quality.
The Wellteen multivitamin brand, is the largest vitamin brand in the UK dedicated to teens and the first ever clinically successful, tailored supplements for the needs of teenage girls or boys (The University of Oxford).
Wellteen Multi-vitamin Gummies for teenagers aged 13-19 provide 17 tailored nutrients, including iron, zinc, and vitamin D. The gummies are available in two varieties: Wellteen Him (mixed berry & cherry flavour) and include L-carnitine and Wellteen Her (mixed berry flavour) includes 14mg iron (per 3 gummies) plus cranberry extract.
Key nutritional ingredient information:
Iodine to support normal cognitive function
Vitamin C which contributes to normal energy release
Vitamin B12 and folic acid which contribute to the reduction of tiredness and fatigue
Zinc to support the normal function of the immune system
Also includes biotin which contributes to the maintenance of normal skin and hair·
Wellteen Multi-Vitamin Gummies are available from Vitabiotics.com, and other retailers. RRP at £14.50 (60-gummy bottle, 1-month supply at 2–3 gummies daily), the gummies are available in chewable fruit-flavour gummies.
Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes some of Britain’s leading and most trusted supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.
As the UK’s leading vitamin company, Vitabiotics exports to 100 countries, and is the only vitamin company to have received the Queen’s Award for Enterprise on four occasions, including twice for Innovation.
Vitabiotics supports research and original clinical trials in collaboration with universities and leading medical centres in the UK and internationally.
WARP, the UK’s fastest-growing independent snacks manufacturer, has unveiled its new identity.
From March 25, the company will be known as PROPER SNACKS, a name change that reflects its ambition to lead the European snacking industry into a new era of innovation, taste, health and purpose.
With a presence in 10 countries across Europe and a newly established manufacturing hub in Nuneaton, PROPER SNACKS has proven itself as a true innovator in the snacking category.
The company’s portfolio includes two well-loved brands:
PROPER: a brand that revolutionised healthy snacking in 2011 through its bestselling PROPER popcorn then challenged the status quo with PROPER chips range, the most successful savoury snack innovation in the last 10 years
Eat Real: the UK’s No. 1 Free-From snack company and pioneer in plant-based innovation since 2014
In a landmark achievement, PROPER SNACKS has been recertified as a B Corp - this time as a manufacturing company - solidifying its position as the UK’s largest certified snacks manufacturer.
This milestone underscores the company’s commitment to responsible sourcing, natural ingredients, and a palm oil-free future.
In 2025, PROPER SNACKS will accelerate its investment in innovation, sustainability and growth, doubling down marketing efforts and brand awareness campaigns.
Consumers can expect bold new flavours, innovative product launches and strategic partnerships, building on PROPER’s Barbie and Netflix collaborations of 2024.
Alex Brittain, CEO of PROPER SNACKS, commented, "Improving snacking has been in our DNA from day one. We are a proud B Corp, and our third recertification is a testament to our commitment to raise standards for our snackers, our people, and the entire industry.
We're here to reinvent snacking as an act of positive wellbeing and our new identity is a reflection of our mission.
"As we look ahead to a year of increased investment and innovation across our brands, PROPER SNACKS is doubling down on making snacks that not only taste great but drive positive change."
US snack brand Cheetos is gearing up for a major relaunch in the UK this year. With plans to scale the brand to new heights, Cheetos will capture the attention of Gen Z shoppers and please existing lovers of the brand. The relaunch will kick off with the introduction of a brand-new flavour, Fiery Jalapeño and Cheese, which will be available from March 17 in a 105g sharing bag (£2 RRP), and two price marked packs (PMPs) – 70g (£1.49 RRP) and 27g (49p RRP). Cheetos will also be updating its packaging across its existing Twisted Sweet & Spicy range, which is growing +31.1 per cent, bringing a bold, eye-catching design that resonates with Gen Z and emphasises its American heritage.
Cheetos is worth $2.9 billion in the US and holds the title of the number one Puffed Snack and number-two Gen Z Snack brand. At a time where Gen Z over-index with loving spice, it is looking to expand its UK fanbase by leveraging its bold American heritage and innovative flavours. The growing popularity of the brand will not only attract new shoppers but also reignite excitement among those familiar with Cheetos from the US, helping to drive footfall and increase basket spend as consumers seek out the iconic US brand in store.
Cheetos will also be optimising its existing Twisted Sweet & Spicy PMP range by upweighting its packs from 65g to 85g – a 30 per cent increase. The move comes as younger shoppers are becoming more conscious about getting the best value for their money, with 74 per cent of Gen Z comparing products to find the best deal.
“Cheetos is an iconic brand in the US, and we see a huge opportunity to bring the same level of energy, innovation, and cultural relevance to the UK market,” said Phoebe Chapman, Senior Brand Manager at Cheetos. “This re-launch marks the start of a new and exciting journey for Cheetos in the UK.
“We’re confident it will be a hit with shoppers and the available formats will play a strong role across all channels. Retailers who stock Cheetos can expect a high-energy, trend-driven brand that resonates with the Gen Z audience. This is about more than just snacking occasions; it's about making Cheetos an integral part of daily life and connecting with the next wave of snackers who want to connect with brand culture.”
The relaunch will be amplified with a significant media spend in 2025, spanning in-store shopper support, as well as a new campaign which will include content on TikTok, which will see the brand partner with Gen Z influencers to drive awareness and excitement of Cheetos. The media burst will be live from late April, with additional support appearing later in the year.
Cheetos Fiery Jalapeño and Cheese flavours will be available across grocery, convenience and wholesale in multiple pack formats from 17 March. From April, the new Sweet & Spicy packs will also be available across grocery, convenience and wholesale in a 120g sharing bag at £2 RRP (£1.50 RRP when on promotion), an 85g price- marked-pack at £1.49 RRP and a 30g price-marked-pack bag priced at 49p RRP.
Cheetos Sweet & Spicy 85g [£1.49] RRP is 30 per cent bigger compared to the 65g £1.25 RRP price-marked pack which was in market up to May 2025
KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.
In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.
The campaign will also run across social media and capitalises on the increasing popularity of Big Night In occasions, with Butterkist representing the perfect snack to make every movie feel like a fun, shared experience.
“We are delighted to announce that Butterkist is featuring prominently across ITVX, Sky Cinema, and Disney+ through a series of engaging, movie-inspired adverts," said Rachael Rayner, Brand Manager, KP Snacks. "We know that Butterkist is the nation’s favourite popcorn brand, and we are keen to reinforce the brand's position as the must-have snack for movie nights in with family and friends. With the brand continuing to grow and prove its popularity, this investment will further drive brand awareness and consumer engagement.”
Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.
With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.
Toffifee is supporting retailers in growing sales of boxed chocolate, which are the perfect accompaniment to a movie night at home. Toffifee’s brand momentum is stronger than ever, now valued at £14.5 million, up +7.5 per cent from last year, with volume growth of +4.3 per cent – outpacing the category. With 83 per cent of Big Night In purchases pre-planned, retailers can maximise sales by stocking up ahead of peak weekend demand.
“Toffifee and movies go hand in hand, as both have the power to bring families together for special shared moments together, with 64 per cent of consumers snacking to connect with others,” said Rebecca Robert, Marketing Director at Storck. “We’re excited to partner with Rakuten to make at-home movie nights even more special with the delicious taste of Toffifee.
“We know shoppers are being more cautious with their spending, but value-added initiatives like these, that extend beyond price promotions, are key to driving shopper interest. We’re confident that this, paired with POS that we are providing to drive awareness of the campaign, will help encourage more footfall to the confectionery aisle and help retailers drive more sales.”
The on-pack promotion, launching on 1 May, will be available across grocery, impulse and wholesale channels. To enter, shoppers simply need to purchase a 125g promotional pack of Toffifee and scan the QR code, and enter the unique code found inside. Winners will be chosen through weekly prize draws, giving them the chance to plan the ultimate movie night with Toffifee. For full T&Cs, please visit: www.toffifeeprizes.com