Hula Hoops unveils bold new packaging update

KP Snacks is refreshing its iconic Hula Hoops brand with the roll-out of new, modernised packaging across the entire range. This follows the brand hitting the impressive £150m milestone earlier this year.

Rolling out from December, the new Hula Hoops packaging features vibrant colours, sharp graphics and bold patterns to enhance the brand’s appeal to a wider audience. The eye-catching design and colours look to engage and disrupt shoppers, hinting at bold and tasty flavours.

The packaging refresh will build on Hula Hoops’ iconic look by bringing the entire range under a master-brand design, clearly communicating its sub-ranges and making it easier for consumers to navigate in store.

“Hula Hoops is an iconic brand and continues to be a dominant player in the CSN category, having recently surpassed the £150m RSV milestone," said John McDougall, Brand Manager at KP Snacks. "We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue driving its strong position.”

The Hula Hoops brand is now worth £151m MAT and growing +9.1 per cent YTD. With consumers buying into the brand with increasing frequency (+10.9 per cent), the packaging update re-establishes Hula Hoops as not just a familiar favourite but a modern brand. Hula Hoops continues to thrive as a leader in the CSN category with a market share of 4.5 per cent.