1account, a provider of age verification solutions for the online retail of age-restricted products – such as alcoholic drinks – has launched 1click sign-up to enable faster onboarding times and higher customer conversion rates than ever experienced before.
With 1click sign-up, any consumer previously verified on a website where 1account’s technology is present, can at the click of a button pass their data attributes to a retailer’s website. As their details are pre-validated and securely held by 1account, there is zero user input error and 100 per cent onboarding success.
Research by the Baymard Institute estimates that sales conversions can increase by more than 35 per cent if a vendor is implementing the right checkout optimisation strategies. Its research also shows that average cart abandonment is just under 70 per cent, with more than a third (34 per cent) abandoning a transaction due to having to register an account online.
“People have always had a level of expectation when it comes to customer service. Traditionally, in physical real-world settings, the benchmark has been factors such as pricing, quality and how they are treated by the vendor," said CEO Ben Keirle.
“Today’s customers, however, demand much more from their online experiences and won’t think twice about ending a transaction mid-interaction if it’s not to their liking.
“As the world continues to move towards a fully digital future and time becomes ever more precious, a frictionless online customer experience is becoming increasingly important. This has already been demonstrated in the e-commerce world where a platform such as Shopify, will store a consumer’s payment information to use regardless of which brand’s website they originally transacted on."
When consumers are first verified by 1account they have to provide their name, date of birth, email and phone number which are then checked against an extensive range of national data sources. These consumers, when subsequently registering on retailer sites with 1account’s technology, then simply need to use the 1click sign-up function to pull in all their previously verified details.
Similarly, consumers using 1account’s digital ID app, which verifies their identity by checking typical identity documents, can also take advantage of 1click sign-up. As with those who have been age verified previously by 1account, the company’s system will simply call up their data which was used as part of creating a digital ID.
1account says that it’s on target to have some three million verified consumers on its system by the end of 2022 which will open up significant commercial and customer experience benefits for online drinks retailers and manufacturers.
