Imperial Brands has announced a new pouch size for its best-selling premium Golden Virginia Original hand-rolling tobacco.
As well as the established 30g and 50g sizes, Golden Virginia Original will now for the first time also be available in a 40g pouch, on sale with an RRP of £33.70. The move is a response to continued price inflation and pressures on the cost of living, with consumers more than ever seeking both quality and value in everything they buy, and willing to try new options which they see as offering those attributes.
It follows other 40g pouch size introductions across the market in response to the financial challenges facing many individuals and households under continued difficult economic conditions.
Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, explained, “There is enormous loyalty towards the Golden Virginia Original brand, and the 40g pouch size has been introduced to provide increased options for Golden Virginia customers to enjoy their favourite rolling tobacco at a more affordable cost, without compromising on the quality they expect and are used to.
Introduced in 1877, Golden Virginia brings together 20 separate fine tobacco grades, sourced from four continents, to deliver a unique taste, and is widely recognised for its quality and value. Over more than 150 years, it has secured an enviable position in the UK and Ireland market as both a preferred choice for established hand-rolling tobacco users and for those opting for hand-rolling tobacco instead of cigarettes for the first time. Rolling papers are included with all pack sizes.
