Imperial Brands has launched a vaping device which offers up to 1,000 puffs per pod, which is being rolled-out to UK wholesale and independent retail channels first.
Providing enhanced sales opportunities, the all-new blu bar kit offers a combination of attractive features and benefits designed to meet the changing needs of vapers.
The new blu bar kit uses replaceable pods which deliver 1,000 puffs of intense flavour per pod. The blu bar kit initially launches in four flavours – including new, intense Cherry and Pineapple.
The sleek, slimline, and lightweight device offers the easy use and portability of a disposable device, while the rechargeable 550mAh battery and USB-C charging port enables repeated use. In addition, liquid level visibility means users can easily see when their pods need to be replaced, and Imperial Brand’s innovative mesh coil delivers enhanced flavour.
And, with pod safety a priority, a security lock ensures the device is fully protected when not in use.
“The all-new blu bar kit further extends the range of product features and benefits the vaping community is seeking,” commented Yawer Rasool, UK&I consumer marketing director for Imperial Brands.
“It offers up to 1,000 puffs per pod, while the liquid level is also visible through the translucent pod, making it much easier to see when the pod needs replacing. Meanwhile, enhanced safety offered through a security lock is another key benefit for retailers to share with their customers.
“The stylish aesthetics mean the blu bar kit has visual standout, while the demand for continued and frequent use is supported through the rechargeable battery. Finally, the new Cherry and Pineapple flavours are intensified – thanks to our innovative mesh coil, that takes the blu bar kit to another level.
“As consumers search for vaping solutions that provide even more intense flavours, ease of delivery and competitive pricing, we believe the blu bar kit offers a significant sales opportunity for wholesalers and retailers alike, as well as providing another revenue stream ahead of the proposed disposable vape ban.”
The blu bar kit, which includes a device and 1 x pod in Cherry or Pineapple flavours, will retail at £5.99. The blu bar pod packs, which include 2 x pods per pack (in Cherry, Pineapple, Blueberry Sour Razz or Watermelon Ice) will also retail at £5.99 each.
