Imperial Tobacco has announced the launch of JPS Players Easy Rolling Tobacco, a new blend of fine cut tobacco that offers an easier rolling experience at an attractive price point.
The product features a more vibrant colour and lower levels of moisture, making the blend easier to handle and to roll. Available to buy from 1 April, in 30g and 50g and priced at £11.95 and £19.60, each pouch will include a set of quality rolling papers.
“Our research shows that consumers remain fully focused on seeking out the best value from the tobacco products they buy. This is especially true within the growing RYO segment, with the Economy sector accounting for just shy of half the market at 49.87 per cent,” commented Chris Street, market manager UK at Imperial Tobacco.
“With JPS Players being a nationally well-known and trusted brand, we’re confident this latest innovation will help retailers capitalise on the rising demand for quality tobacco products at great value price points.”
Imperial will be running a National Ambassador Program to support the launch with visits to approximately 481 outlets each month in over 30 cities across the UK and Northern Ireland.
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