Imperial Tobacco launches enhanced Embassy Signature Silver Edition

Imperial Tobacco has announced the launch of its newly improved Embassy Signature Silver Edition to help retailers unlock sales amongst adult smokers who are looking for a familiar brand that delivers satisfaction at a low price point.

Available to buy now for a limited time only, the enhanced variant provides signature quality in a modern blend and a range of premium features, but for the same cost. With an MRRP of just £11.60 per pack of 20s, Embassy Signature Silver Edition delivers value to shoppers, in turn helping to drive sales for retailers.

Embassy Signature Silver Edition provides reduced smoke smell paper, allowing those who are socialising outside this summer to benefit from the limited lingering smoke and odour on their hands and clothes after smoking. To continue the evolution of the brand, Embassy Signature Silver Edition also now features a brand new shaped filter to provide adults with an enhanced smoking experience.

The pack has been designed with a resealable foil feature in order to fully protect and secure the freshness to ensure that each cigarette taken out from the pack is as fresh as the very first. The brand’s modern trade outer also features a modern and engaging design with a new luxury printed sleeve to further promote the brand’s premium positioning.

“Our newly improved Embassy Signature Silver Edition offers a whole host of premium features from a brand where everything is premium except the price," said Tom Gully, Head of Consumer Marketing. "In the current economic climate, consumers are continuing to seek out familiar brands that they know and trust that deliver satisfaction at low prices. Helping retailers tap into this trend is a key factor for Imperial, which is why we’ve launched this new limited edition range. Given the new packs will only be available for a short time, we’d suggest that retailers stock up now in order to fully take advantage of the new launch while they can.”