Imperial Tobacco has announced a price reduction on some of its leading brands to help retailers cater for the growing number of value focused tobacco shoppers.
From today (6), the MRRP of both Embassy Signature and Richmond will drop to £9.25, and Riverstone Roll Your Own Tobacco will fall to just £11.95 and £19.60 respectively for its
30g and 50g formats. The new price will help the latter to join recently launched JPS Players Easy Rolling Tobacco in this new price tier.
Tom Gully, trade marketing manager UK at Imperial Tobacco said that MRRP on several key brands has been reduced following a shift in the market with a rising number of smokers moving to more affordable price points.
"Demand for value tobacco continues to play a major role in shopper purchasing decisions. By adapting the pricing on these leading brands, we can help retailers ensure they continue to offer customers great quality brands at great value price points," Gully said.
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