Imperial has announced the return of two of its limited-edition ranges to allow retailers to cater for the rising demand for value. The two formats, launched exclusively for the independent channel, include Imperial’s popular range of 21s packs and its 32g pouches of rolling tobacco.
The relaunched line of 21s packs is now available to buy across two of Imperial’s best-selling brands, including Richmond 21s at an MRRP of £12.25* and L&B Blue 21s at an MRRP of £12.50*. Alongside the 21s, Imperial is also bringing back its 32g packs of rolling tobacco for its popular brand, Riverstone, which is available to buy at an MRRP of £18.50*.
“Shopper demand for value is the biggest trend shaping sales within the tobacco category," said Tom Gully, Head of Consumer Marketing UK & Ireland. "With the cost-of-living crisis continuing to impact household spending, we don’t expect this to change any time soon. By bringing back our range of independent exclusives, we are equipping retailers with bigger formats for some of our best-loved brands that will help them to cater to this rising demand for value. Both formats are available for a limited time only, so we’d recommend retailers take advantage of these added value lines whilst stocks last.”
* Based on ITUK RRP as at December 2023
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