Skip to content
Search
AI Powered
Latest Stories

In-demand Mentos Fanta wins Product Of The Year award

In-demand Mentos Fanta wins Product Of The Year award

After being launched by sugar confectioner Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. The highly respected award confirms the status of the chewy treat as a firm consumer favourite.

The launch saw two global power brands from candy and soft drinks join forces to make the orange drink Fanta available in a chewable format. Previous Product of the Year winners on average see a sales rise by 10-15 per cent, so this win is likely to increase demand for the already popular sweet.


Mentos Fanta launched globally last year in varying pack formats to fit multiple different consumption occasions. The product is now within the bestselling fruit single lines in convenience, petrol and travel. Perfetti Van Melle will bolster the hype around the limited-edition product throughout 2023 with a further £700k marketing investment, which will be expressed though a blend of OOH, VOD, and influencer work.

“We are delighted that Mentos Fanta has won Product of the Year," said Mark Roberts, Marketing and Trade Marketing Director at Perfetti Van Melle UK. "The brand mash-up has performed even better than we had hoped for, proving the power of two cult favourite brands coming together in a delicious category-bridging product.

“We already had fantastic market penetration for Mentos Fanta, and winning Product of the Year is going to boost awareness of the product even more. Since the news broke, we have been busy putting all the necessary steps in place to keep up with the demand that we know is ahead of us. The success of this has prompted us to explore more major brand collaborations in the future, so watch this space as we continue to say, ‘Yes to Fresh’ with Mentos in a whole host of new, refreshing ways.”

More for you

Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan  is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less
Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours— Strawberry and Cherry — each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less