Mangrove Global has further expanded its world whisky portfolio with the arrival of Indri, created by India’s largest independent malt spirits producer, Piccadily. The whisky was launched in India in 2021 and to the international market in August 2022, where it has already become a multi-award-winning spirit, landing multiple gold awards – including at the 2023 Tokyo Whisky and Spirits Competition and The Spirits Business Global World Whisky Masters. Mangrove will now bring Indri’s expressions, Dru and Trini, to the UK market, as well as limited volumes of Diwali which will be allocated exclusively to selected customers.
The elements used across the Indri range are the perfect homage to the Northern Indian terroir. The spirit is made using natural Indian ingredients, including six-row barley, which has been grown in the arid regions of Rajasthan for thousands of years. Distilling and maturation happens in a sub-tropical climate which encourages accelerated evaporation, helping to mature the whisky much faster. The result is a deep and sophisticated flavour profile.
“There is something really exciting about whiskies produced and aged in such extreme climates – the way the production processes are tweaked because of this produces flavours you can’t find anywhere else," said Stef Holt, Curator of the Mangrove Whisky Portfolio. "Indri’s whiskies are very rich and complex with tropical fruit aromas and velvety texture.
“I’m already looking forward to the conversations this whisky will start at tastings in the not-so-distant future!”
Indri’s flagship expression, Trini, marries three ex-casks together: bourbon, French wine and PX sherry. This three-wood marriage allows for each cask to contribute its unique taste, without overshadowing the original Whisky’s flavour, which features a fruitier, sweeter and nuttier profile.
The second SKU in the range, Dru, is inspired by ancient mythology, where Dru was a vessel of wood in which a drink was collected and offered to the Gods. This cask-strength expression from Indri selects ex-Bourbon barrels, which are then handpicked and married together by Indri’s master blender, Surrinder Kumar. The end result is a complex and fairly long, mixed fruit finish and a true awakening of the senses.
Indri released its limited edition whisky, Diwali, in 2023, made from peated six-row barley and carefully matured in PX Sherry Casks. Its delicious, one-of-a-kind flavour profile was recognised by its double gold award at the prestigious Whiskies of the World Awards 2023.
“The beauty of world whisky is the story that each spirit is able to tell as the authentic flavours of each terroir shine through," said Nick Gillett, Mangrove Global MD. "These distinct expressions from Indri each offer something different to the drinker, but all will help to transport world whisky lovers to this unique part of the world.
“We’ve spent a lot of time and effort building our world Whisky portfolio into a best-in-class curation of exceptional spirits. And having Indri join us is just further testament to Mangrove’s commitment to bringing new, exceptional liquids to the UK market.”
Mangrove’s world whisky portfolio comprises whiskies from all over the world including countries like Denmark, Japan and most recently Canada, having launched Kiefer Sutherland’s Red Bank here in the UK. The portfolio was well celebrated at the 2024 World Whiskies Awards, with six Whiskies receiving global recognition, one in particular, The English Distillery’s Sherry Cask Matured, being crowned world’s best single malt 2024. Indri will now join Mangrove’s award-winning global portfolio, which will include both expressions of cask-matured single malts alongside the highly sought-after limited edition Diwali Collector’s Edition 2023. To find out more visit: https://www.mangroveuk.com/
Vodka brand Smirnoff is launching a brand-new product: Smirnoff Miami Peach Spirit Drink. New Smirnoff Miami Peach combines juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka, inspired by the vibrant energy of summer days on Miami Beach. Peach is a delicious and versatile flavour making it perfect for creating a range of simple and impressive serves.
New product launches in the flavoured vodka category contributed £7.6m growth in the off-trade last year, and Smirnoff is looking to drive further incremental sales in the category as consumers look to experiment with new favourites ahead of the summer.
“Smirnoff has driven the growth of spirit flavours in the off-trade with previous launches like Cherry Drop, Mango and Passionfruit, and Raspberry Crush,” said Jessica Lace, Head of Smirnoff GB. “Our brand is an expert in this space, with Raspberry Crush being the biggest flavoured spirit launch of the last three years, generating the highest sales value among new products launched in spirits.
“Peach is the flavour of the moment, and Smirnoff Miami Peach gives shoppers the opportunity to experiment with different mixers to create their own peachy summer serve. The spirit drink pairs perfectly with lemonade for a delicious and simple mixed drink that will bring the Miami vibes to the UK, alternatively shoppers can experiment with a Miami Peach Sunrise or Miami Peach & Iced Tea to level-up cocktail night at-home!”
To support the launch of Miami Peach, a creative 360 marketing campaign is being launched, celebrating the colourful vibrancy of Miami across A/V, social, experiential and out of home. The through the line campaign will connect music, entertainment and culture with the fruity flavours of Smirnoff Miami Peach to create unforgettable moments. Retailers will be able to sign up through Diageo One to get exclusive point of sale displays to bring Miami to their stores and evoke summer year-round for their customers.
New Smirnoff Miami Peach will be available as a 70cl spirit drink (35 per cent ABV) that is launching on 1 March and as well as a convenient ready-to-drink 250ml can mixed with lemonade (five per cent ABV) which is launching on 7 March.
E-liquid producer Riot Labs has launched what it calls a “supercharged” collection of new flavours for 2025.
The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.
Ben Johnson, chief executive and founder of Riot Labs, said flavour availability in the vape sector is a “massive opportunity” to support vapers who use disposables to transition to other products.
The Riot X flavour range has been developed in Riot Labs’ lab and features 12 maximum intensity flavours, which the producer claims will deliver the purest, punchiest hit of flavour on the market.
“Amid increased government regulation on the sector, we must not forget the hundreds of thousands of adult smokers who use vaping, proven to be the most effective quitting tool, as part of their quitting journey,” Johnson commented.
“In a pivotal year, choice of flavour plays a crucial role in smokers turning to vaping to help them kick the habit and it’s the perfect moment to launch Riot X to help consumers who will inevitably need to move to pods or refillables to maintain their quitting efforts.”
According to Riot Labs, its team of expert flavourists has spent years perfecting the blends of each e-liquid, testing thousands of variations to make something truly unique.
Unlike many e-liquids that simply increase sweetness — masking individual notes — Riot X offers maximum intensity with maximum clarity, allowing every layer of the flavour profile to shine through.
“It’s all about balance. Flavours are made up of different molecules, and some fade faster than others. By carefully fine-tuning these elements, we’ve created a multi-layered flavour experience that evolves with every puff. Each vape delivers a bold, true-to-name taste that feels fresh and exciting from start to finish,” Johnson explained.
“This level of flavour precision takes time, dedication, and an obsession with getting it just right—and we wouldn’t have it any other way. We’re incredibly proud of what we’ve created, and we can’t wait for you to try it for yourself.”
In partnership with Riot Labs’ retailer network, a recent poll of 2,000 customers revealed 82 per cent would go back to cigarettes if vape flavours were limited to tobacco and menthol.
In a separate study, looking at the impact of flavoured vapes on smoking cessation, researchers found fruity or sweet flavoured vapes significantly helped reduce smoking amongst adults - with those using flavoured vapes 55 per cent more likely to give up in three months.
Available online and in retailers nationwide, the 12-strong range will include maximum intensity flavours: Blackcurrant & Passionfruit, Cherry Ice, Strawberry & Melon Chew, Sour Pineapple Razz, Blueberry & Peach Fizz, Orange & Raspberry Ice, Blueberry Sour Strawberry, Morello Cherry & Banana, Grape & Strawberry, Cola Ice, Sweet Mint and Dark Fruits.
Nicotine strengths of 5mg, 10mg and 20mg will be available starting from an RRP of £3.99.
Confectionery wholesaler Hancocks is set to launch new licences within the popular PEZ dispenser range.
The new licences offers retailers the chance to link up with new film launches, and maximise sales through offering popular character-driven confectionery which is sure to grab attention in stores.
Among the launches are the brand new Stitch PEZ dispensers, celebrating the upcoming Lilo & Stitch movie which is set to land in cinemas in May 2025.
Lilo & Stitch is the fastest growing Disney franchise, recently creating a viral superbowl moment with a pitch takeover trailer!
wholesale PEZ dispensers
The range offers three dispensers, two Stitch characters and one Angel dispenser.
Other spring PEZ launches include a refresh of the popular Hello Kitty licence, and a brand new Minecraft launch.
Hello Kitty celebrated her 50th birthday in 2024 and remains a beloved character, known worldwide for her presence in kids' series, comics, video games, theme parks, and various product lines.
Minecraft is the best selling video game of all time and is set to launch a live action movie in April 2025.
The PEZ range is popular among children because the refillable sweet dispensers have toy-like qualities, making them both fun and highly collectible.
”Gaining the license for Stitch allows us to expand our PEZ range, offering customers even more beloved sweet dispensers," said Kathryn Hague, Head of Marketing at Hancocks. "These fun collectibles go beyond just sweets, making them perfect for fans to cherish and display.
“Refreshing our existing lines is equally as exciting, with new designs on the way, both loyal PEZ collectors and newcomers will have fresh options to enjoy.”
Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.
The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.
With this deal, the more you buy, the more you save, giving retailers the opportunity to increase their purchase quantities whilst making big savings. For example, retailers purchasing 10 cases will save £5, 15 cases will save £7.50, and 20 cases £10.
Novelty is an important category for independent retailers to stock as it appeals to younger customers and helps drive sales through impulse purchases.
Retro novelty products such as popping candy or sherbet lollipops are also great for attracting nostalgia buyers who want to revisit their childhood favourites.
Hancocks is the industry leader in the novelty confectionery category, stocking a vast variety of exciting formats and flavours, from flashing lollipops and fast food-themed candy to sour gels and toy-shaped treats.
wholesale confectionery bulk buy savings
Whilst classic sweets continue to remain popular, kids are always seeking out novelty treats that are more exciting and have a play element to them.
It’s important for retailers to keep refreshing their novelty ranges with NPD lines like the new Crazy Candy Factory Paint Dripz - an all blue variation of the best-selling Paint Splash range.
It’s worth considering re-stocking around every six months to stay up to date with new novelty ranges and ensure that every time a customer looks at the shelf, it feels as though they’ve spotted something new.
Novelty products are great impulse options because they provide great value for young customers who want to use their pocket money to treat themselves. The RRPs for the products included in the novelty deal vary from 30p up to £1.49, so there is something to suit every customer.
The Knockout Novelty Deal is live from 17 February and will be an ongoing offer available on the Hancocks website and in all of the Hancocks stores across the country.
Some of the best-selling products from the Kidsmania range include Sour Flush, Whacky Monkey and Flip Phone lollipops, as well as mini cola-flavoured dextrose candy Pooplets and the Quick Blast sour spray.
Popular novelty products from Crazy Candy Factory include Jelly Bean and Mini Gum Ball Machine, Gummy Noodles and Edible Money.
Sweet Bandit stocks customer favourites such as the Wicked Dipper candy ring lollipop with sherbet dip, Ooze Tube candy syrup and Soda Razzle fizzy candy sweets.
“We’re extremely excited to welcome retailers to make the most of the Knockout Novelty Deal in our stores or online, in order to drive sales and get maximum return on investment," said Kathryn Hague, the Head of Marketing at Hancocks.
“This is a deal you can’t miss, with super savings starting from purchasing just ten cases of novelty confectionery from the popular Crazy Candy Factory, Kidsmania or Sweet Bandit ranges.
“At Hancocks, we take great pride in being the industry leader when it comes to novelty confectionery, and we’re dedicated to continuing expanding those ranges and launching NPD products to keep our novelty category fresh and interesting.
“The Knockout Deal is perfect for retailers who want to keep adding new and exciting products to their novelty displays to make them stand out and attract new customers.”
As disposable vapes are set to be banned from June 1, will nicotine pouches become the newest alternative nicotine product for consumers? Here, Markus Lindblad, a nicotine pouch expert from Northerner, explains:
“Over the last number of years, there has been strong growth in the nicotine pouch sector in the UK. A recent study by King’s College London found that pouch use in the UK doubled between 2020 and 2024. It looks like the new legislation on disposable vapes could accelerate this growth. After the ban, some disposable vape users may return to smoking, and some may quit nicotine products, but many will seek alternatives and pouches could be a good option.
“Pouches are well positioned to replace disposable vapes for several reasons. Firstly, they are low cost and convenient, similar to disposable vapes. In addition, pouches are very discreet and can be enjoyed indoors or in areas where smoking or vaping is already prohibited such as on public transport or in public buildings.
“In fact, for UK pouch users, the main benefit of pouches is their discretion which is highly valued by 66 per cent of users. 64 per cent say pouches feel more healthy than other nicotine products and 40 per cent say the main benefit is lower cost.
“Pouches can be a great way to help kick a dangerous habit. The most common reason for people to start using nicotine pouches is the user’s ambition to quit smoking. Nearly six out of ten users of nicotine pouches (56 per cent) in the UK say they started to help them to quit smoking.
“In addition to the Disposables Ban, the Tobacco and Vapes Bill will also mean significant changes for the industry overall. There will be an extension of vape free zones around public buildings such as schools and hospitals. Pouches are smoke-free products and so can still be used in vape free zones. We think many people will begin to switch to pouches as more and more vape free zones are enforced.
“Nicotine pouch customers value choice. As a retailer, you should keep an eye on trends and the latest products on the market. Retailers must also be responsible. For example, consider the packaging - does it look like it was designed with a youth audience in mind? If so, you should steer clear and stock alternatives. Similarly, with so called ‘ultra- strength pouches’ which have very high nicotine content, we recommend not stocking these and stick with pouches that meet the industry standards of a maximum of 20mg nicotine per pouch. Customers want high quality and safe products. If you can, have your products tested independently, if not, do in-depth research before stocking the shelves.”
“For retailers, the key focus should be education. Consumers that are new to pouches will need to get accurate information about the products, how to use them, and how to pick a pouch that suits their lifestyle. As retailers, we have a responsibility to educate our customers to help them to understand pouches. This process should start now.