Skip to content
Search
AI Powered
Latest Stories

Indian whisky, Indri, joins Mangrove Global ahead of UK launch

Indian whisky, Indri, joins Mangrove Global ahead of UK launch

Mangrove Global has further expanded its world whisky portfolio with the arrival of Indri, created by India’s largest independent malt spirits producer, Piccadily. The whisky was launched in India in 2021 and to the international market in August 2022, where it has already become a multi-award-winning spirit, landing multiple gold awards – including at the 2023 Tokyo Whisky and Spirits Competition and The Spirits Business Global World Whisky Masters. Mangrove will now bring Indri’s expressions, Dru and Trini, to the UK market, as well as limited volumes of Diwali which will be allocated exclusively to selected customers.

CaseBottle


The elements used across the Indri range are the perfect homage to the Northern Indian terroir. The spirit is made using natural Indian ingredients, including six-row barley, which has been grown in the arid regions of Rajasthan for thousands of years. Distilling and maturation happens in a sub-tropical climate which encourages accelerated evaporation, helping to mature the whisky much faster. The result is a deep and sophisticated flavour profile.

“There is something really exciting about whiskies produced and aged in such extreme climates – the way the production processes are tweaked because of this produces flavours you can’t find anywhere else," said Stef Holt, Curator of the Mangrove Whisky Portfolio. "Indri’s whiskies are very rich and complex with tropical fruit aromas and velvety texture.

“I’m already looking forward to the conversations this whisky will start at tastings in the not-so-distant future!”

Indri’s flagship expression, Trini, marries three ex-casks together: bourbon, French wine and PX sherry. This three-wood marriage allows for each cask to contribute its unique taste, without overshadowing the original Whisky’s flavour, which features a fruitier, sweeter and nuttier profile.

The second SKU in the range, Dru, is inspired by ancient mythology, where Dru was a vessel of wood in which a drink was collected and offered to the Gods. This cask-strength expression from Indri selects ex-Bourbon barrels, which are then handpicked and married together by Indri’s master blender, Surrinder Kumar. The end result is a complex and fairly long, mixed fruit finish and a true awakening of the senses.

Indri released its limited edition whisky, Diwali, in 2023, made from peated six-row barley and carefully matured in PX Sherry Casks. Its delicious, one-of-a-kind flavour profile was recognised by its double gold award at the prestigious Whiskies of the World Awards 2023.

“The beauty of world whisky is the story that each spirit is able to tell as the authentic flavours of each terroir shine through," said Nick Gillett, Mangrove Global MD. "These distinct expressions from Indri each offer something different to the drinker, but all will help to transport world whisky lovers to this unique part of the world.

“We’ve spent a lot of time and effort building our world Whisky portfolio into a best-in-class curation of exceptional spirits. And having Indri join us is just further testament to Mangrove’s commitment to bringing new, exceptional liquids to the UK market.”

Mangrove’s world whisky portfolio comprises whiskies from all over the world including countries like Denmark, Japan and most recently Canada, having launched Kiefer Sutherland’s Red Bank here in the UK. The portfolio was well celebrated at the 2024 World Whiskies Awards, with six Whiskies receiving global recognition, one in particular, The English Distillery’s Sherry Cask Matured, being crowned world’s best single malt 2024. Indri will now join Mangrove’s award-winning global portfolio, which will include both expressions of cask-matured single malts alongside the highly sought-after limited edition Diwali Collector’s Edition 2023. To find out more visit: https://www.mangroveuk.com/

More for you

Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.

The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards.

Keep ReadingShow less
Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan  is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less
Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours – Strawberry and Cherry – each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less