innocent drinks' partnership promotes fruit and veg consumption

innocent drinks, Europe’s leading healthy drinks company, is announcing a new local partnership with Hubbub as it continues its mission to help people live well through the delicious goodness of fruit and veg.

Hubbub, an award-winning UK charity, inspires positive environmental action through creative campaigns and community initiatives. Their community fridge network across the UK brings people together to share food, learn new skills, strengthen community ties and reduce food waste.

innocent is kicking off this partnership by teaming up with LOVE Food CIC, a community organisation, that has been set up to increase access to, and raise awareness of the benefits of, Local, Organic, Vegan and Ethical Food for animals, health and the environment.

A series of fruit and veg focussed cooking sessions, “Ready Steady Veg”, that have been funded by innocent, will take place at St Thomas Community Food Hub. They are designed to encourage the local community to incorporate more portions of fruit and veg into their diets.

Last week, local Labour MP, Steve Race visited St Thomas Community Food Hub, where he joined in on a special session.

Three more sessions will take place in March, booking for which can be done here.

Following this, Hubbub will distribute a recipe book across all their community fridge network, encouraging fruit and veg consumption throughout the UK.

John Taylor, General Manager for UK & Ireland, innocent drinks said “At innocent, we know two-thirds of the UK still aren’t getting enough fruit and veg.

"That’s why we’re excited to partner with Hubbub and Love Food CIC to bring ‘Ready, Steady, Veg’ fruit & veg cooking sessions to local communities. These sessions are a fantastic way to inspire everyone to enjoy their 5-a-day.”

Ellen Rutherford, Head of Food at Hubbub said “Dialling up the veggie part of our diets is one impactful way to take environmental action, and it’s good for our health and pockets too.

"We are excited to team up with innocent and Love Food CIC to share simple, tasty and affordable veggie recipes with more people through the Community Fridge Network.”

Maresa Bosano, from LOVE Food CIC said, "Love Food CIC is very happy to be running these cooking sessions with Hubbub and innocent, as we aim to give people the skills and knowledge to help them to eat healthier diets, that are better for them and the planet, as well as access to free fruit and veg via our community fridge."

Steve Race, Labour MP for Exeter said, “I had a great time eating a delicious fruit and veg-based lunch with the Love Food CIC team.

"We live in a region that grows some of the best fresh and nutritious produce in the world. Good nutrition helps us to live healthier lives, giving us more energy and making us less prone to illness. It is especially important in children, helping them to develop physically and mentally.

"I am proud to be involved with event like this that promotes good nutrition and that supports Exeter communities and families.”