Innovation is key to success, UKVIA Forum heard

Innovation is key to the future success of the vaping industry and finding solutions to the major challenges of customer satisfaction, harm reduction, and Climate Change, the UKVIA Vaping Industry Forum has heard.

Delivering a keynote speech at the conference on Friday (18 November), Echo Liu, European Division Director at Feelm, the flagship atomisation technology platform belonging to vape manufacturer Smoore, explained how their patented Feelm ceramic coil revolutionised the performance of their clients’ products.

“Feelm Max, the world’s first ceramic coil disposable pod solution, introduces a number of breakthrough innovations, including 25 per cent more puffs with the same e-liquid volume versus other coil technologies. It also resolves issues like inconsistent flavour and dry burning which are commonly seen in other disposable products,” she said.

“Thanks to the Constant Output Control and Patented Flavour-Lock Technology that Feelm Max adopts, we have achieved over 95 per cent flavour consistency and a 30 per cent smoother vapour. We believe Feelm Max is taking the vaping experience to the next level as our harm reduction outperforms mainstream disposable products by 46 per cent. ”

In addition, the semi-translucent mouth-piece that Feelm Max recently introduced allows users to check their e-liquid volume at all times.

“On top of our 14 R&D centres across the world, we recently opened China’s first PMTA-standard testing lab to help our brand partners improve their entry to the US market and complete their application process more easily – building on the success of our client Njoy, the first closed pod system to receive PMTA approval in the US,” she added.

Noting the continued and increasing focus on ESG issues from their clients and their consumers, Liu said the company is also working on a range of products that are made from eco-friendly materials.

“Our aim is to improve recyclability while developing biodegradable products which can decompose naturally. Driven by Feelm's latest ceramic coil technology, our new ‘Green Series’ is leading the way. Batteries can be dismantled with ease for users to recycle, while other components can easily decompose,” she said.

“All of this is helping to bring down our carbon footprint while meeting the needs of our eco-conscious clients, and their customers. This is also proof of how we stick to our mission – atomisation makes life better. ”

At the conference, Feelm has won Best Innovation in the Vaping Industry and Sustainable Vaping Award for its Feelm Max solution.

“We are delighted to have won both awards and honoured by the recognition the UKVIA have given us,” Liu said. “A number of leading vaping brands are driven by Feelm technology, and our vaping devices loaded with Feelm atomiser are now being exported to over 50 countries and regions.”

“Feelm can only realise its corporate vision – ‘atomisation makes life better’ – by being sustainable and creating value for society. Every day we move a step closer to this goal by creating sustainable advanced technologies and products, using responsible marketing, and embracing a greener future.”