Me and My Brand: Paul Selvey of InPost

InPost is a leading parcel delivery solution provider, changing how people send, collect, and return parcels. At the heart of our brand is the InPost Locker, a self-service solution designed to offer a low-cost way for consumers to collect, send and return parcels quickly and with ease. Thanks to our rapidly growing network of parcel lockers, millions of consumers can now choose anytime, anywhere delivery and returns options. By eliminating the need for home deliveries and aligning with modern consumer lifestyles, we’ve positioned ourselves as an innovative alternative to traditional parcel services.

For retailers, offering InPost Lockers can increase footfall and drive incremental sales, as customers using them often make additional purchases when visiting a storeⁱ. In fact, 98 per cent of InPost Locker users said the main reason they visited a convenience store location was because the InPost Locker was there, with 74 per cent visiting the convenience store before or after using the locker, and a third spending up to £15 in storeⁱⁱ. Not to mention the guaranteed rent we pay landlords, providing an additional income stream. With installation costs covered and minimal space requirements, hosting an InPost Locker is a strategic move that can really set a business apart from the competition – it’s a no-brainer.

How is your brand currently performing?

InPost continues to grow at an impressive pace, driven by increased consumer demand for convenient and sustainable delivery options. We have the largest locker network in the UK, with over 9,200 parcel lockers nationwideⁱⁱⁱ, making our services accessible to more customers in both urban and rural areas. This expansion, coupled with an improvement in logistics, has resulted in our reaching record parcel volumes in 2024. Independent retailers have also contributed, with more stores recognising the value of offering InPost as a collection point for their customers.

How is the parcel delivery market currently performing?

Consumer demand for out-of-home delivery has skyrocketed and the rise of delivery lockers is revolutionising the way we send and receive parcels. Today’s shoppers crave convenience and having a parcel nicked from your doorstep or missing a delivery is anything but. As a result, we’re seeing huge demand for InPost Lockers – one of the quickest, cheapest and most convenient forms of out-of-home (OOH) delivery – and we expect this trend to get even bigger in 2025 and beyond. There’s a massive opportunity for retailers to capitalise on this trend, drive shopper footfall and increase their income with InPost Lockers.

Do you have any new product development?

Our latest innovation is our new Collect feature, allowing e-commerce retailers to offer delivery directly to InPost Lockers at checkout. This provides shoppers with secure, 24/7 collection, reducing missed deliveries and concerns over parcel theft. With simple QR code access and tracking via the InPost app, Collect ensures convenience, affordability, and speed for both shoppers and retailers, revolutionising the way parcels are delivered in the UK.

With more retailers adding InPost at checkout, InPost landlords will benefit from even more consumers using the locker service at their store, allowing them to drive footfall and boost their sales.

How are you supporting your brand and NPD?

The locker market remains extremely strong, and we have aggressive growth plans in place to help more retailers capitalise on this demand. Ultimately, we want to have every UK consumer using InPost Lockers as part of their journey. We remain focused on building density of network and improving user experience by adding new services and features for merchants and customers. As pioneers in the industry, we are revolutionising parcel delivery by making lockers an affordable, convenient and quick way to send, receive or return a parcel, with further innovation planned for 2025.

How important are independent retailers to your brand?

Offering InPost Lockers presents a huge opportunity for retailers. Independent retailers are a cornerstone of InPost’s success. By hosting lockers, retailers can attract additional footfall, providing an opportunity to increase in-store sales. In turn, alongside the guaranteed rent we pay landlords, our lockers offer their customers a valuable service, enhancing the overall shopping experience. This mutually beneficial relationship underlines our commitment to supporting independent businesses as they adapt to changing consumer needs.

What trends are occurring in the sector?

As our appetite for online shopping continues to grow, we’re already seeing strong demand for lockers across the UK. Our latest research shows that more than half of UK consumers are now using delivery lockers for online purchases, rising to 71 per cent for Gen Zs and 68 per cent for Millennials^iv. Convenience (36 per cent), costs (19 per cent) and speed (17 per cent) emerged as the top three reasons for choosing lockers^v. There is nothing more convenient than being able to pick up a parcel when you’re already out and about on a shopping trip – so it’s no big surprise this is the top reason for choosing a locker^vi.

Describe your brand in three words

Seamless. Convenient. Revolutionary.

References:

ⁱ Based on a survey of over 2000 InPost users

ⁱⁱ Based on 2,097 InPost Locker users at Convenience Store landlord-owned locations (December 2024)

ⁱⁱⁱ InPost EU - Q4 and full year 2024 operational update

^iv The full Retail Economics report is available to download here.

^v ibid.

^vi ibid.