Inventure introduces new ‘on the go’ cereal cup range

Inventure continues to make in-roads into the UK breakfast market, with the launch of a new cereal range. Following the growing success of the brand’s existing product portfolio, Inventure has introduced four of its best-selling cereal flavours, in a brand new "‘"on the go’ format.

They have now launched four American themed flavours: Marshmallow Cookie O’s, Peanut Butter Puffs, S’mores and Flumps in 40 gram cups (RRP: £1). The range is available to independents directly from Inventure and via wholesalers including Distinctive Retail Group.

Created with convenience at the core, the new Cups are positioned as perfect for pre-school, the office or as simply as a snack - just peel back and add your choice of milk. As with the rest of the Inventure range, the new cups are based on family flavour favourites, are made using high-quality ingredients and are a great source of Fibre and Protein.

”We’re so excited to be launching some of our most popular products in this brand new convenient format. Bringing a playful twist on breakfast to the cereal category, the Cups are already proving to be a huge hit with customers," said Head of Sales, Nick Hudson. "We’re very grateful to have such strong support from our retail partners to help us reach an even bigger audience.”