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IQOS ILUMA heats up with pre-launch at IQOS flagship store

IQOS ILUMA heats up with pre-launch at IQOS flagship store
IQOS ILUMA launch at the IQOS store in High Street Kensington,
Andy Marino
By Andy MarinoSep 08, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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IQOS ILUMA, Philip Morris International’s revolutionary new heated tobacco system, landed in the UK on 4 September at the IQOS Store in High Street Kensington, a day prior to the national launch.

Hundreds of consumers queued around the block to be one of the first to purchase the innovative new device at the very moment it hit the UK market. This staggeringly positive response to the launch is testament to the excitement from smokers, IQOS users and retailers for what the game-changing product is set to bring.

With such significant engagement from the minute the device was available to purchase, PML is encouraging convenience retailers to act straight away, to start benefitting from stocking and selling the device and TEREA, the tobacco sticks designed specifically to be used with IQOS ILUMA, as soon as possible.

Retailers looking to join the next level" should contact the Heatwave Open Support team on 0333 320 0777 or via e-mail at heetwave@iqos.co.uk

ilumaiqosphilip morrispml

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