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It might be Christmas, but it's National Spaghetti Day on 4 January

It might be Christmas, but it's National Spaghetti Day on 4 January

In the hubbub that builds before Christmas, it’s easy to understand how an out-of-touch person might momentarily have lost sight of the fact that January 4 is National Spaghetti Day.

In an age of countless fancy twirled & tubed pasta shapes, its reassuring to know that it’s the straight-talking, thin lined spaghetti that retains top status throughout the globe with especially high sales currently being registered in China, Canada Japan, North America and Germany.


In total, 18m tonnes of spaghetti is consumed globally every year!

A new organic pasta offering from Realfoods by Organico originates from a small batch producer in Bari Puglia where "slow" is the name of the game, whether it's the slow proving of the dough or the extra time drying; taking time plays a pivotal role in producing a superior product.

Realfoods by Organico uses best-in-class durum wheat and pure spring water, not to mention old-school bronze plates from times gone by (the finest traditional pasta is extruded through dies—perforated bronze plates that both cut and shape). But it’s not rushing that creates the real point of difference versus rapidly extruding, mass market, conveyor-belt peers.

Spaghetti, as any well briefed pasta aficionado will explain, derives from the word "Spago" which means twine or string. Whilst many Sicilians will claim that spaghetti is a home-grown delicacy, there’s a growing body of evidence which suggests spaghetti is actually an "Arab-inspired" food introduced by traders to the Sicilian shores, who were keen to enjoy the manifold benefits of an easily stored dried food that could sustain them as they travelled the arduous Silk Road to China (which also lays claim to the primal noodle).

So, when the last slice of turkey has been polished off and the cranberry sauce and mince pies are nothing more than a distant memory, it might be wise to ensure some Organico pasta is in the larder, maybe even some Organico Arrabbiata, Vegan Bolognese or Puttanesca sauces.

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Paddy Power Kabaddi World Cup 2025

Paddy Power partners Dhillon's Brewery!

The Paddy Power Kabaddi World Cup 2025 will bring sports fans from across the globe to the West Midlands this month – and attendees will now be able to enjoy the World Cup’s official beer, as well as a specially curated menu of food and drink for the duration of the competition. Produced in partnership with Coventry based brewery Dhillon’s, Raider has been created especially for the competition, presented in bespoke cans that will satisfy lager lovers and sports fans alike.

“Bringing this international competition to the UK for the first time means that we want to give guests an authentic British experience – and what better place to start, than by launching the World Cup’s own official beer, brewed right in the heart of the West Midlands," said Prem Singh, Chief Executive of the British Kabaddi League.

Located in Coventry, Dhillon's Brewery is an award-winning microbrewery with a rich and dynamic story. The brewery was founded in 2015 by Dal Dhillon, who chased his dream of brewing beautifully crafted beer at the heart of the Midlands. The Brewery sits adjacent to the CBS Arena, one of the tournament’s venues, and from that base they produce exciting and well-crafted ales using a mix of traditional and modern brewing methods. The beer itself, Raider, is a Pilsner Lager; classic and refreshing with malty sweetness coupled with a crisp cool finish – and it’s 100 per cent Vegan.

Dal Dhillon said of the announcement: "We're thrilled to be partnering with the Paddy Power Kabaddi World Cup 2025 and to be brewing the official beer for the event, which we're welcoming in the UK for the first time! As a home-grown business with deep roots in the community, supporting local initiatives has always been one of our core values. We're delighted to be uniting Coventry with the World Cup, to celebrate the rich cultural background both the city and the event have to offer.

The Paddy Power Kabaddi World Cup 2025 is hosted as a joint venture between World Kabaddi, England Kabaddi Association, the British Kabaddi League, West Midlands Combined Authority, the four hosting local authorities of Wolverhampton, Coventry, Birmingham and Walsall and the University of Wolverhampton. The championship will take place in venues across the region between 17th and 23rd March. The tournament is supported by £500,000 of funding support from the UK Government’s Commonwealth Games Legacy Enhancement Fund and by the championship’s title sponsor Paddy Power. The World Cup will also work with charity partner, Sporting Equals, to accelerate the charity’s goal of promoting community cohesion and eradicate racism in sport.

The Paddy Power Kabaddi World Cup 2025 official beer is now available to pre-order. The beer will also be available to VIP hospitality guests for the duration of the championships. Pre-order yours now at dhillonsbrewery.com/shop.

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Colombian-inspired non-alcoholic spirits firm chooses Paragon Brands as distributor

Non-alcoholic spirits brand Caleño has announced it will team up with Paragon Brands in an exclusive new distribution partnership.

This is first time Caleño has appointed a distributor in the UK, and the partnership comes after Caleño’s strong growth and success in the expanding no-and-low alcohol category.

The tropical and zesty flavoured distilled spirit range is inspired by the sun-drenched spirit of Colombia and the brand is “on a mission to bring joy to not drinking”.

With this new collaboration, Paragon Brands will bring Caleño’s tropical-inspired range to a wider audience, ensuring greater accessibility for consumers and retailers.

According to analysts, the UK no/low market more than doubled in 2024 on the year before. Caleño have recently expanded its portfolio with two new non-alcoholic rum alternatives, including the highly anticipated White Coconut.

Founder Ellie Webb’s idea for Caleño was sparked on a night out with friends “getting down to some Latin funk” but was frustrated by nights our being centred around alcohol.

After a holiday to Colombia, Ellie returned with the ideas for recipes for her sun-drenched Caleño range. Caleño has won two gold awards at The Spirits Business No & Low Masters and continues to receive acclaim from critics and consumers alike.

The non-alcoholic spirits range is the first in Paragon’s portfolio and both companies are committed to driving further growth in the high-quality, alcohol-free market.

Paragon Brands specialises in unique and unusual premium drinks brands. The company has 22 brands from around the world, including Żubrówka, Pusser's Rum, G'Vine Gin, Licor 43, and Martin Miller’s, in its growing stable and champion exciting and innovative drinks brands.

“I am excited to be partnering with Chris [Jones] and the team at Paragon," said Webb. “As one of the first non-alcoholic spirits to launch in the UK market, I am confident they will be able to build upon our success and I am delighted to appoint the company as our first UK distributor.”

Chris Jones, Managing Director at Paragon Brands, said: “We are thrilled to be partnering with Caleño, a brand that has truly made an impression on the non-alcoholic spirits’ market.

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